With little time left, all the soda factories, upon learning of the collaboration with the TV series "Journey to the West," were making intensive preparations.
"Adu, look in the newspaper, it says the Arctic Ocean Soda Factory is hiring!"
"Look at this newspaper, Tianfu Cola is hiring!"
"Not only that, Laoshan Soda, Asia Soda, and Zheng Guanghe Soda are also hiring!"
"..."
The five soda factories began large-scale recruitment, which quickly attracted the attention of the media and the public.
The local government was quite pleased.
After selling the soda factory, Wujiang Group not only did not lay off employees on a large scale, but also recruited workers to alleviate local employment pressure.
...
As July approaches, CCTV has already begun promoting "Journey to the West".
Newspapers also frequently reported news related to "Journey to the West".
July 1st arrived quickly.
At 8 p.m., countless viewers in China were already glued to their television sets.
The TV series "Journey to the West" has officially premiered.
Throw~ Throw~ Throw~
Ta-da! ...
The breathtaking music of "Cloud Palace Melody" suddenly bursts forth, the opening music is explosive, making every cell in your body excited!
In the scene, a giant rock at sea suddenly explodes, and a monkey leaps out of the rock, somersaults, and flies into the sky...
Episode 1: The Monkey King's First Appearance.
The opening scene features the birth of a stone monkey, a momentous event that leaves the audience in awe with its special effects.
The following plot is also very captivating. Whether it's the stone monkey bravely leaping into the Water Curtain Cave or the journey of overcoming obstacles and seeking immortality, it all makes people fall in love with this stone monkey.
The viewership ratings exploded.
That night, the whole country was deserted as everyone watched "Journey to the West".
The next day, when everyone met, the topic of conversation was mostly about "Journey to the West".
"Hey boss, there's a picture of Sun Wukong on the bottle of your soda!" a customer who was about to buy a soda exclaimed in surprise.
The vendor selling soda at his stall chuckled and replied, "Yes, this is the new packaging for Arctic Ocean soda. It has Sun Wukong on it!"
In fact, all five soft drink brands acquired by Wujiang Group feature images of Sun Wukong from the TV series.
Later on, there will be Tang Sanzang, Zhu Bajie, Sha Wujing, and even Chang'e, the Queen of the Queen Kingdom, the Spider Demon, and so on...
Aesthetics are everything, and they definitely have a promotional effect on products.
This version of "Journey to the West" is full of beautiful women.
Especially Chang'e, with her cool and beautiful appearance, possessing unparalleled beauty and ethereal charm, anyone who sees her would have to say that she is the true fairy of the moon palace.
...
"Mom, I want to buy soda!!!"
When the children saw that the bottle had Sun Wukong printed on it, they clamored for their parents to buy them soda. If they weren't bought it, they would cry and sit on the ground, refusing to get up.
On this day, Beibingyang Soda, Laoshan Soda, Tianfu Soda, Asia Soda, and Zheng Guanghe Soda all sold extremely well, with sales increasing several times compared to usual.
In the days that followed, with the popularity of "Journey to the West", the sales of these soft drinks repeatedly hit new highs.
In many cities, the product almost sold out.
"Work overtime, everyone! The factory manager told us that we need to work three shifts, people can rest, but the machines can't, otherwise we won't have anything to sell!" the workshop director of the soft drink factory shouted.
"Wujiang Group is really amazing! Since they acquired our factory, our orders have increased several times over, and even so, we still can't keep up with the demand!"
Upon hearing this, the workers couldn't help but whisper among themselves.
"Yeah, I'm exhausted, but I'm happy inside because I'm earning a lot of money. I'm going to buy a pager at the end of the year. I heard that Wujiang Group's digital pagers have started to drop in price significantly!"
"Hehe, I heard that as long as you get the title of 'model worker' in the factory, the parent company, Wujiang Group, will give you a reward, including a pager. Why would you need to spend money to buy a pager!"
"Really? Then I'll work overtime and try my best to earn the title of 'Model Worker'!"
At this moment, the workshop director said again, "Everyone, hang in there for a little longer. Soon, the advanced German filling machine will be delivered to our factory. Once we install this new equipment, our production efficiency can increase by eight times!"
...
At this moment, sales of other brands of soft drinks have plummeted, a truly dismal situation.
If this continues for two months in a row, I simply can't imagine it.
Local soft drink brands are doing alright, since locals like to drink them, so they can sell some.
Foreign beverage brands are in a bad situation. For example, Coca-Cola and Pepsi, whose sales channels were already weak and whose brand awareness was not high, have been severely impacted by this wave of attacks. These two foreign cola brands, which had been showing some promise and reputation, have suffered heavy blows.
...
"Boss, in just one week, the five major soft drink brands generated 35 million RMB in revenue, averaging 5 million RMB per day!" Liu Yinyin reported, her expression filled with amazement and disbelief. If this figure can be maintained, the annual revenue will reach 1.82 billion RMB, exceeding the revenue of many of the company's other products.
Zhao Ye was also very surprised when he heard this.
Keep in mind that this was 1987, and the purchasing power of the RMB was extremely strong. The monthly salary of an ordinary worker had only risen to one or two hundred yuan.
"Thanks to the promotion of 'Journey to the West,' soda sales have seen explosive growth. Maintaining this popularity in the future will not be easy," Zhao Ye said after thinking for a moment.
Liu Yinyin nodded and then said, "By the way, boss, the integration of the five soda factories has already begun. They are all under the Wujiang Soda Company brand. By integrating internal resources, we can achieve sharing and improvement in sales channels, raw material procurement, R&D, talent, and management, thereby enhancing the competitiveness of our products."
This chapter is not finished yet. Please click on the next page to continue reading the exciting content!
Continue read on readnovelmtl.com
