Apple's current CEO is John Sculley, who is known for his outstanding marketing skills. In 1987, John Sculley was known as the highest-paid manager in Silicon Valley with an annual salary of $2.2 million.
Laureen Dick went to John Sculley's office and explained Lu Xingping's purpose for visiting.
John Sculley looked thoughtful and asked Laureen Dick for his thoughts.
"Lauren, what do you think?"
Laureen Dick thought for a moment and replied, "In recent years, with the rise of IBM PCs and other compatible machines, Apple's market share has been shrinking, and we've almost been crushed by IBM and Microsoft. If we don't make changes, it will be very difficult for Apple to regain the market!"
With a slight sigh, Laureen Dick said, "In the first half of this year, we launched the Macintosh Portable laptop, but its sales were far from ideal. Apple urgently needs to make changes and must develop more advanced and consumer-friendly PCs."
"The Kirin 3 microprocessor from Wujiang Group, based on the RISC (Reduced Instruction Set Computing) architecture, has performance that far surpasses the Motor 680x0 series used in our previous Macs, and there are fundamental differences between them!"
"If Apple were to release a personal computer based on the Kirin 3 microprocessor, it would be incredibly popular!!!"
"Moreover, I believe that Wujiang Group's entry into the PC market at this time will definitely attract the attention of companies such as IBM and Microsoft, which will help us share the pressure!"
After Laureen Dick finished expressing her opinion, John Sculley nodded secretly. After a moment, he said, "Lauren, I agree with your idea. I will hold a board meeting tomorrow to discuss this matter!"
"OK!"
The following morning at 10:00 AM, Apple held a board meeting, which was attended by many Apple executives.
At this meeting, everyone will discuss whether to deepen cooperation with Wujiang Group, and it's not just about a dozen patents.
John Sculley had Laureen Dick repeat his views in front of everyone.
Laureen Dick nodded in agreement, and then reiterated her opinion.
Upon hearing this, everyone seemed to be deep in thought.
Soon, Apple's development chief, Louis Gascey, had a change of heart and immediately said, "Laurence Dick is right. Cooperating with Wujiang Group may well be Apple's hope for regaining its glory! Wujiang Group's Kirin 3 microprocessor has the characteristics of high performance and low power consumption, which is very suitable for developing high-performance laptops and will help Apple open up the high-end market!"
Since taking over as head of development, Louis Gasci advocated pushing the product line in two directions: greater "openness" and higher prices. He believed that Apple should not sell low-end, low-profit products. Louis Gasci's policies led to increasingly higher prices for Apple products.
This also led to the decline of Apple's computer business and the loss of market share.
At this time, the emergence of the Kirin 3 microprocessor gave Louis Gasce a new idea.
He is planning to develop a Powerbook, which requires a powerful processor. Among the many processors on the market, the Kirin 3 microprocessor is undoubtedly the best choice.
Therefore, Louis Gasi strongly agreed to cooperate with the Wujiang Group.
He then said, "If Apple doesn't cooperate with Wujiang, it's very likely that it will push Wujiang towards its competitor Microsoft. At that point, Apple will be in even more trouble."
Instead, they should take this opportunity to deepen the cooperation between Apple and Wujiang, forming a powerful alliance to compete with Microsoft, Intel, IBM PC, and the compatible PC camp.
Wujiang has a lot of great products to offer, including the Kirin 3 processor, WPS Office suite, lithium batteries, the "Kunpeng-1" GPU, game software, and more...
Wujiang is a very strong strategic partner!
Upon hearing this, everyone felt even more strongly that it was necessary for Apple to form a powerful alliance with Wujiang Group.
Some board members couldn't help but worry that if Wujiang Group's PC business grew, it would threaten Apple's position.
"Wujiang Group's technological strength is even greater than Apple's. Louis Gascey, are you confident that your PowerBook laptop can compete with them? Don't let the collaboration between the two companies end up benefiting Wujiang Group instead..."
Louis Gascey laughed and said, "There's really no need for anyone to worry that Wujiang Group's PC business can threaten Apple Computer. I'm confident that our newly developed PowerBook laptop is excellent and fears no competition. Haha, what we should really worry about is IBM PC and those compatible PC brands!"
Louis Gass was very confident and proud.
He always felt that his product designs were unmatched by anyone else.
Meanwhile, Apple CEO John Sculley was eager to boost Apple's performance. When he first joined Apple, he led the company and adopted a similar market strategy to that he had used during his time at PepsiCo, which caused Apple's growth to soar and won the approval of Apple's board members. However, this success was short-lived.
Since the emergence of IBM PC, Apple has been on a downward spiral.
John Sculley earned the highest annual salary in Silicon Valley, yet he failed to produce any significant results, which gradually destabilized his position.
Right now, if Apple can cooperate with Wujiang Group and obtain its technical support, Apple can develop better computers, increase its market share, and thus prove John Sculley's value as Apple's CEO!
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