Chapter 194 Wujiang Faces Crisis (6.2k)



...

Zhao Ye took down the newspaper, picked up a document, and wrote "agree" or his own opinion at the end, as if reviewing a memorial to the throne.

The document in his hand was a supermarket expansion plan sent by Xiang Yangyao, the person in charge of Wujiang Supermarket.

At this time, Wujiang Group had already built Wujiang Supermarkets in first- and second-tier cities across China.

Xiang Yangyao suggested that, before foreign supermarket giants begin their large-scale expansion into mainland China, Wujiang Supermarket should quickly expand its territory and complete its strategic layout.

Even small towns are setting up a borderless supermarket.

Zhao Ye took a closer look at Wujiang Group's sales figures in first- and second-tier cities. For example, a Wujiang supermarket located in the XH district of Shanghai had a daily sales figure of over 200,000 RMB.

It's important to know that at that time, the RMB was still very profitable, and many things only cost a few cents.

In Zhao Ye's memory, there is no supermarket in China that doesn't make money at this stage.

Supermarkets make a lot of money by selling at low profit margins and high volume.

Moreover, Wujiang Supermarket, with its name "Wujiang" (meaning "boundless"), attracts a large number of people who travel long distances to shop at Wujiang Group.

Out of caution, Zhao Ye did not immediately agree to Xiang Yangyao's plan. He decided to first go to the nearby Wujiang Supermarket to check things out. He could take a walk after having dinner at the company later.

He's been feeling a bit exhausted lately, managing the company and doing research at the same time. Even an iron man would get tired, so he's going for a walk to relax. He also wants to experience shopping at Wujiang Supermarket firsthand.

Soon, Zhao Ye and the others arrived at Wujiang Supermarket.

Zhao Ye wore a mask so that he wouldn't be recognized.

Around 7 p.m., the supermarket entrance was bustling with people.

"Business is really good!" Zhao Ye said with slight surprise. The place was packed with people, just as lively as when it opened. However, this Wujiang Supermarket had already been open for several months.

Zhao Ye saw a man in his forties about to enter the supermarket, so he walked up to him and asked, "Sir, hello, may I ask you a question?"

The old man chuckled and said, "Young man, what do you want to ask?"

"Grandpa, do you know why Wujiang Supermarket is doing so well?" Zhao Ye asked.

"Haha, what else could it be? Wujiang Supermarket has cheap goods, so everyone loves to shop there!" the old man replied matter-of-factly.

Zhao Ye was stunned. The reason why Wujiang Supermarket was so popular in China was actually so simple.

Indeed, ordinary Chinese people are so simple and unpretentious, they value practicality most, and they know how to manage their lives.

As Wujiang Supermarket grows in size in the future, its prices will become even lower, making it difficult for other supermarkets to compete with it.

The following day, Zhao Ye approved Wujiang Supermarket's expansion plan with a wave of his hand.

...

...

Tuojiang Town is just an ancient town.

July 14th.

The first supermarket in the ancient city has opened.

In no time, the ancient city was deserted as everyone flocked to Wujiang Supermarket to see the excitement and buy things.

"Wow, the rice, oil, and salt at Wujiang Supermarket are so cheap! They also have all kinds of snacks and daily necessities. The selection is really complete!"

"Yes, my eyes are dazzled by all the goods! They have everything I could want. From now on, I can just come to Wujiang Supermarket to buy whatever I need!"

"Dad, Mom, look over there! There's a huge sale on drinks! Tianfu Cola, Laoshan Cola, Beibingyang, and other drinks are so cheap! You can buy a bottle for only 50 cents! Let's buy a few to take home!" Cuicui said excitedly.

“Okay, we’ll buy one of each so you can try them all when you get home,” Cui Cui’s mother said indulgently.

Not far away, a little boy stood in front of a shelf of instant noodles, looking at the brightly colored and fragrant instant noodles on the cover. He was so hungry that his mouth was watering.

"Mommy, Mommy, I want to buy this!"

The little boy's mother looked at the products on the shelf and exclaimed, "Wow, these [Red Sun Instant Noodles] are so cheap! Only 50 cents a pack, and they're even nutritious instant noodles specially developed for teenagers!"

The mother patted the little boy's head gently and said, "Sweetie, Mom will buy you a few packs of [Red Sun Instant Noodles]!"

She took four packs of "Hongri Instant Noodles" and put them in the cart.

Before long, more and more people came to buy Hongri instant noodles, because at the supermarket entrance, the supermarket staff were making Hongri instant noodles with hot water, and it smelled so good.

Everyone who enters the supermarket is irresistibly drawn in by the aroma.

Before Uni-President and Master Kong made large-scale forays into the mainland market, it was a good opportunity for Hongri Instant Noodles to capture the market.

Yes, that's right, the developer of [Red Sun Instant Noodles] is Wujiang Food Company.

The name "Red Sun Instant Noodles" comes from a section of "A Young China's Manifesto": "The red sun rises, its path is bright."

The rising sun refers to the sun rising from the east, describing a vibrant and energetic scene.

In those days, parents liked to buy all kinds of health products for their children, such as "Life No. 1," which touted itself as "improving memory and supplementing brain nutrition," and became a hit in the 1990s.

Wahaha's first product was also a health supplement called "Wahaha Children's Nutritional Liquid," for which they invented an advertising slogan: "Drink Wahaha, and your meals will taste better." It sold over 100 million yuan in just three years.

Wujiang Group claims that [Red Sun Instant Noodles] is a nutritious instant noodle specially developed for teenagers, and that's true; instant noodles do contain some nutritional value.

As Wujiang Supermarket expanded, Hongri Instant Noodles also became a huge hit. Seeing how popular Hongri Instant Noodles were, major distributors across the country flocked to purchase them, and dozens of trucks lined up outside the Hongri Instant Noodles production plant.

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