The War Horse brand motorcycle is priced at only 12,000 RMB, which is very cheap at the moment, even a bargain. It focuses on low profit and high volume.
The design of the Warhorse motorcycle is a direct copy of the BMW R1200GS, so it's still quite cool.
Tiangong Technology's motorcycle brand is named after a horse, and many people will definitely compare Tiangong Technology's motorcycles with BMW motorcycles, making them the biggest competitors.
Therefore, Zhao Ye didn't mind using some classic BMW motorcycle models, and the R1200GS happened to be BMW's best-selling motorcycle.
As expected, when the "Warhorse Motorcycle" appeared on stage and its price was announced, the entire audience erupted in a tsunami of cheers.
Millions of viewers in front of their televisions were also thrilled.
It's obvious that they really love "Warhorse Motorcycles" and wish they could get one right now.
A few minutes later, as the press conference was nearing its end, Zhou Huicheng announced loudly, "Tiangong Technology Company has established motorcycle dealerships across the country. Customers wishing to purchase a motorcycle can visit a Tiangong Technology motorcycle dealership. Alright, that concludes today's press conference. Goodbye everyone!!!"
Zhou Huicheng waved his hand, bowed again, and then walked off the stage.
...
Meanwhile, at this very moment, more than 3,600 Tiangong Technology motorcycle dealerships across the country opened for business simultaneously.
This scale is unprecedented in the motorcycle industry.
It is thanks to the full support of Wujiang Group that motorcycle dealerships have been able to be set up all over the country.
Of course, a motorcycle dealership doesn't need to be too big; a hundred square meters or so is enough.
For Wujiang Group, the cost of opening a motorcycle dealership is not high.
Before long, customers flocked to the Tiangong Technology Motorcycle Store, quickly blocking the store's entrance and attracting the attention of passersby.
"The 'Warhorse Motorcycle' is so beautiful, and the price is so affordable, it's hard not to buy it!"
"The 'War Horse' motorcycle is the best value-for-money motorcycle I've ever seen. It's incredibly affordable. Other motorcycles that aren't as good-looking cost over 20,000 yuan, but the 'War Horse' only costs 12,000 yuan. It's hard not to be tempted!"
"WarHorse Motorcycles also partners with major banks, allowing us to buy the bikes in installments. The down payment is only 3,000 yuan, and then you repay the bank 200 yuan per month, which can be paid off in 5 years, for a total of only 15,000 yuan!"
"Currently, most people earn more than 800 yuan per month, and many earn more than 1,000 yuan. With 200 yuan to pay each month, the pressure is really not too great."
Tiangong Technology Company has carefully calculated the pricing for installment payments for its users. As we all know, Chinese people like to save money, so many families have some savings and can easily come up with a down payment of 3,000 yuan if they grit their teeth.
As a result, sales of "Warhorse Motorcycles" exploded.
Countless families looking to buy motorcycles flocked to Tiangong Technology's motorcycle dealership.
In just one week, Tiangong Technology sold 280,000 "War Horse Motorcycles".
In addition, the sales of the "Red Hare" motorcycle and the "Black Steed" motorcycle were also very good, with 1,943 and 2,632 units sold respectively.
...
"With motorcycles selling so well, we must strike while the iron is hot and advertise on TV and the internet!" Zhao Ye said loudly to Zhou Huicheng and more than ten other executives of Tiangong Technology at the meeting.
"Many people in China still don't know about 'Warhorse Motorcycles'... We must spread the word widely. If necessary, we can even win the CCTV advertising bid in 1995!"
"Isn't Jet Li very popular right now? Let's invite him to be our spokesperson."
"In addition to developing the domestic motorcycle market, we also need to find ways to open up the overseas market. Our product quality and design are no worse than other motorcycle brands, and we will definitely sell well overseas."
Zhao Ye felt that making money from one's own country was not a real skill; being able to make money from foreigners was truly impressive!
Zhao Ye has always adhered to the principle of "taking from the surplus to give to the deficiency." China is very poor now, while Europe, America, and Japan are very rich, so, foreigners, bring your money...
Zhou Huicheng said, "Chairman Zhao, our company has already sent a large number of people to conquer the overseas market. In the early stages, we will focus on finding agents to cooperate with, and then gradually shift to direct sales."
Foreigners simply haven't read enough books, they don't understand Chinese history, and they don't know the meaning of Red Hare and Black Steed, so they can't grasp the significance of them.
If Tiangong Technology Company wants to use its brand name for marketing, then the results will definitely be poor.
Therefore, Tiangong Technology chose a steady and pragmatic approach, initially partnering with distributors to gradually build brand awareness before moving into direct sales, eliminating middlemen and their markups. Alternatively, they could pursue both direct sales and distributorships simultaneously.
"Okay, that's good! Now let's focus on the development of automobiles!"
After Zhao Ye finished speaking, he nodded to Li Aojun, signaling her to distribute the materials, and then said, "These are the materials related to the Volvo Group that I had collected... My idea is to have Tiangong Technology Company acquire the Volvo Group!!!"
Acquiring the Volvo Group? Everyone was shocked upon hearing this.
Zhou Huicheng and the others quickly looked through the documents and soon understood why Zhao Ye had Tiangong Technology Company acquire Volvo Group at this time.
It turns out that Volvo's development has not been smooth sailing. In the 1990s, Volvo encountered a major economic crisis, and now is the best time to acquire the Volvo Group!
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