Reborn in 1984: Starting with the Development of Chinese Character Cards, Chapter 346: QR Codes Begin Large-Scale Application. "Sure enough, a new opportunity has arrived! The food delivery industry has great potential!"
Major investment companies are eyeing Meituan Waimai with great interest, and are extremely envious of its booming success.
However, getting on board with Meituan Waimai is quite difficult, since Wujiang Group is not short of money.
"Wow, Meituan Waimai (Meituan Takeout) has been downloaded over 9.25 million times in just one day! That's incredible!"
"It's really impressive, but the main reason is that Wujiang Group is willing to spend money on promotion and subsidies. Even Zhao Ye personally delivered food to promote 'Meituan Waimai.' It's hard for this app not to be a hit..."
"Sigh, it's so hard for other food delivery apps to compete with Meituan Waimai!"
The investors couldn't help but sigh, expressing their helplessness.
Meituan Waimai is so popular right now that by the time other food delivery apps launch, it will be too late.
...
Wujiang Group, Chairman's Meeting Room.
Zhao Ye looked at Zheng Lihui, CEO of Meituan Waimai, and said, "Meituan Waimai's download numbers are good, but we need to keep up the good work. We need to add a group-buying model to bring more benefits to users through group purchases!"
"In addition, we need to start using QR code technology on a large scale."
"For example, we can create a QR code for the 'Meituan Waimai app,' and then have users forward it to their friends and family. Users who receive the QR code can then scan it using their smartphone's camera or 'scan' function to directly download the 'Meituan Waimai app!'"
"We can offer rewards to encourage users to actively promote and share our QR codes."
"We'll reward you with 5 yuan for every new user you successfully refer!"
"In this way, we can achieve exponential user growth."
Upon hearing this, Zheng Lihui and the others nodded in agreement, though it was indeed quite expensive.
However, what Zhao Ye fears least is spending money.
Moreover, burning money now can also promote WeChat.
For example, if you are a WeChat user and want to forward the "Meituan Waimai" QR code, you first need to have your friends and family download and register a WeChat account, and then forward the QR code to them.
Therefore, burning one cent now can have the effect of burning two cents.
In addition, it can also allow Chinese netizens to get acquainted with and use QR codes, preparing for the future of mobile payments.
QR code technology was already quite mature at this time.
As early as the mid-to-late 1990s, Wujiang Group had already taken the lead in applying QR code technology to the logistics industry. Furthermore, Zhao Ye clearly understood the potential of QR codes, so Wujiang Group invested heavily in developing QR code technology, achieving significant results.
...
A week later, Meituan Waimai launched "group-buying food delivery" and a friend referral program.
With continuous perks and benefits, people have gotten used to ordering food on the "Meituan Waimai" platform.
As expected, the new plan caused a sensation immediately after its launch.
Many office workers have joined the "group buying and food delivery" trend because ordering food is cheaper.
Then, many people started frantically forwarding the "Meituan Waimai" QR code.
"This is the first time I've seen QR codes. They're so amazing! They can store so much information! Just scan a QR code and you can download the Meituan Waimai app. It's incredible!"
"QR codes have already been used in the logistics industry, but this time, Wujiang Group seems to be preparing to apply them on a large scale in the mobile internet field!"
"I don't understand the technology or anything, but I just think it's awesome!"
"Me too, I'll just say '666'!"
"My goodness! Wujiang Group is so rich! They're giving away freebies again. Just forward the Meituan Waimai QR code and successfully refer a new user, and you'll get 5 yuan. I can easily earn 100 yuan by referring 20 people. Wujiang Group is practically giving me money!" one netizen exclaimed excitedly, as if they had discovered a way to make money. They treated this as a startup, hoping to make their first pot of gold from it!
Forwarding QR codes is not limited to platforms such as Weibo, Baidu Tieba, Facebook, and WeChat Moments.
If you have a lot of fans, you might be able to make a fortune.
However, for most ordinary people, the best users for promotion are their acquaintances and contacts on their phones, as the success rate is relatively high.
...
Wujiang Group's extravagant spending has once again shocked the capital market.
Meituan Waimai's promotional activities can even be linked with WeChat to boost WeChat users. This is killing two birds with one stone, or even multiple birds with one stone.
Wujiang Group is making a killing!
"In the Chinese internet market, Wujiang Group is already invincible! Alas, from now on we can only watch Wujiang Group feast while we can only drink the soup..." Shen Nanpeng, President of Sequoia Capital Asia, sighed and lamented.
It's so hard to be an investment banker these days; even if you have money, you can't find investment opportunities.
Many new entrepreneurial opportunities were created by Wujiang Group.
But Wujiang Group is not short of money; it's much richer than these investment banks.
Furthermore, the investment risk is very high. Startups will face direct competition from Wujiang Group, and whether they can survive in the end is a question.
However, investment banks no longer need to research trends; they can simply follow the crowd without thinking.
"What can we do? Every time, Wujiang Group is in the spotlight. Let alone a pig, even an aircraft carrier can be blown away..." Goldman Sachs Asia President Schnand said with a wry smile.
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