Reborn in 1984: Starting with the Development of Chinese Character Cards, Chapter 357: Planting Trees. A few days later, the entire internet was suddenly shocked by a piece of news.
Alipay, in partnership with Wujiang Pharmaceutical and Wujiang Energy, purchased 1 million hectares of desert land for tree planting.
"Wow, Alipay is amazing! They're really going to keep their promise to plant trees in 'Ant Forest'! I'm impressed. I'm going to go fertilize and water my adopted sapling and collect some green energy while I'm at it!"
"This is an excellent move. By using gamification, socialization, and visualization, it allows users to participate in public welfare, creating a surge in green planting and increasing users' enjoyment and motivation to participate in public welfare!"
"Zhao Ye and Alipay are truly admirable. They've kept their promise and bought land in the desert to start planting trees! Alipay's Ant Forest is an ecological protection program that encourages users to reduce carbon emissions by engaging in low-carbon behaviors and accumulating virtual green energy, which can be used to plant virtual saplings on their phones. Once the user's sapling grows, Ant Forest and its partners will plant a real tree in a real desert area. Users can view the location and growth of their planted tree through a BeiDou satellite map! Without a doubt, this is the most creative public welfare project I've ever seen, and I recommend everyone try it out."
"..."
Soon, Alipay's purchase of land in the desert to plant trees and Ant Forest became trending topics on Weibo.
Zhao Ye then logged onto Weibo, liked "Ant Forest," and posted: "We're serious about planting trees!!!"
Netizens praised and commented on Zhao Ye's Weibo post.
"Mr. Zhao is awesome!!!"
"Mr. Zhao is awesome!!!"
"Mr. Zhao is awesome!!!"
The comments section was filled with unanimous comments, and the post quickly garnered over 100,000 replies.
Comments with inconsistent formations were quickly buried in the comment section.
At this point, many celebrities also jumped on the bandwagon, posting on Weibo that they had adopted a sapling in Ant Forest and were very enthusiastic about participating in charity activities.
Wow, even though the celebrities' motives weren't pure, the impact was huge, and fans started planting trees in Ant Forest.
Furthermore, many people who were unfamiliar with Ant Forest became very curious about it after seeing it trending on Weibo. They opened the Alipay app, found Ant Forest, and wanted to plant their own tree, hoping to see it in real life in the future!
At the beginning of 2007, a nationwide tree-planting craze suddenly swept across the country.
Ant Forest's user base quickly surpassed 75 million, leaving industry insiders speechless!
It's truly unexpected that Alipay has attracted so many users through its Ant Forest public welfare program, greatly increasing user stickiness.
Many users open Alipay every day and then enter Ant Forest, which makes Alipay's user activity very high.
It's important to understand that the Alipay app is no longer just a payment tool; it's also a wealth management platform. Users who frequently log into Alipay may be attracted by the wealth management projects offered on the platform.
It's like when you go grocery shopping, you originally only planned to buy a bottle of drink, but you saw other things that looked good, so you ended up buying them too.
More and more people are starting to try managing their finances on the Alipay platform, buying funds, stocks, gold, and more...
Alipay also strives to recommend good financial products to users and do its best to avoid losses for them.
Of course, the stock market is risky, and one should be cautious when investing. No one can guarantee that you will make a profit.
...
With the increasing number of users of Ant Forest, Alipay's tree-planting campaign should be launched as soon as possible.
In China's desert regions, a research team dispatched by Alipay began studying the local conditions and determining which desert plants were suitable for planting.
This process may certainly take some time.
At the same time, Wujiang Group established a research institution to conduct multifaceted research on desertification control, including cultivating new desert plants, developing desert water-absorbing devices, and artificial rainmaking in the desert, etc.
Despite the enormous cost, it is of great significance.
Moreover, there is unimaginable value behind desertification control.
With vast desert areas around the world, if Wujiang Group possessed the miraculous art of desertification control, it could make a fortune just from that alone.
Therefore, Wujiang is very generous in its R&D investment in desertification control. The initial investment was over 10 billion RMB, and there is no upper limit to the later investment. Even if it adds another 100 billion or 200 billion, it will not be a problem.
Wujiang Group's determination to combat desertification is unwavering, and its massive investment is unparalleled both domestically and internationally.
However, many desertification control technologies are actually among the strengths of Wujiang Group to a certain extent.
For example, in cultivating new desert plants, Wujiang Group has extremely profound research in hybridization technology and genetic engineering technology. Perhaps the new desert plants they cultivate can completely change the face of the desert.
...
"The Ant Forest project has been very successful, well done! Next, we'll plant trees in the desert. We need to work hard on that too! Also, we should discuss with Wujiang Energy Company as soon as possible to launch a photovoltaic power station project, combining tree planting with the construction of photovoltaic power stations. Of course, we don't require that we do all of this; simply planting trees will suffice, since photovoltaics are very expensive. As for the specifics, you can figure it out yourself."
"At the Wujiang Building," Zhao Ye instructed Hu Gangyi, the CEO of Alipay.
Hu Gangyi responded, "Chairman Zhao, I've communicated with them, and ten plots have been planned for cooperation. Power will be generated on the panels, crops will grow between the panels, livestock will be raised underneath, and desert economic plants such as licorice and medicinal herbs will be intercropped between the equipment. Sheep and greylag geese will also be raised. Trees planted for Ant Forest users will be arranged separately, making it convenient for users to visit in the future."
Zhao Ye nodded upon hearing this: "Okay."
"Well, Mr. Zhao, you're busy, I'll take my leave."
"Um."
Hu Gangyi then sat up and walked out of the office.
...
Ant Forest's offline planting program is progressing rapidly.
After research by the expert team, some desert areas that were relatively suitable for planting Haloxylon ammodendron, Salix psammophila, and Populus euphratica were quickly identified.
"President Hu, the location has been chosen. As long as we persist in planting trees, the desert will eventually become an oasis!!!" the expert said excitedly. After a pause, he added, "Right now, we still need saplings and water sources, which will take some time to prepare. As for people to plant trees, we don't really lack them. There are many impoverished villagers around the desert, and we can hire them at high salaries to plant trees. This will also solve some of the local employment problems."
Hu Gangyi nodded slightly, looking at the desert in front of him, and couldn't help but show an expectant smile.
"Arbor Day is March 12th every year. It's January 10th, 2007 now, and Arbor Day will be here in two months..."
After thinking for a moment, Hu Gangyi smiled and said, "Since Arbor Day is approaching, why don't we hold an Ant Forest tree-planting ceremony on this day? We can invite Ant Forest users to volunteer. This way, we'll have something to talk about and give Ant Forest users a sense of participation. It will be a great advertising and marketing opportunity..."
Continue read on readnovelmtl.com
