Of course, the Douyin app also supports live streaming.
Currently, the software has been developed, and it also includes an overseas version of TikTok.
However, content is key for software to become popular.
On this day, Zhao Ye called all the key executives of the Douyin team to his office and gave them some guidance.
"In today's society, people's lives and work are moving at an increasingly fast pace, and they have little time to watch a movie that is one or two hours long or to binge-watch a TV series."
"The main selling point of the Douyin app is to utilize people's fragmented time and attract them through 'short videos + high-quality content'!"
"For a short video app, content is key!"
"How to create good content is what I'm going to talk about next!"
Zhao Ye paused, picked up his water glass, and took a sip.
Zhao Ye had watched a lot of Douyin videos in his previous life.
Moreover, before his rebirth, he worked at TikTok as its chief technology officer.
Zhao Ye was involved in the development of the Douyin app, mainly responsible for the algorithm aspects, providing high-level guidance to others to write the code.
In my opinion, the content can be roughly divided into the following types.
"First, comedy. Various funny voiceovers, raunchy jokes, and hilarious editing can bring joy to people and also relieve stress and reduce fatigue."
"Secondly, food-related content. This allows viewers to learn about the preparation process of various dishes, while also stimulating their appetite and providing them with culinary inspiration."
"Third, dance. It allows people to learn dance techniques and also showcases the personality and style of dancers."
"Fourth, emotional content. Emotional short videos include various emotional themes such as love, family, and friendship. These short videos can resonate with the audience, evoke their emotions, and also help people better understand and pay attention to the people around them."
"Fifth, travel videos. Travel videos allow viewers to learn about the beautiful scenery and local customs of various places, while also providing travel inspiration and suggestions. These short videos can inspire people's enthusiasm for travel and make them love life more."
"There are also categories like pets, music, beauty, games, technology, and so on..."
"Short videos can help people better understand the world, and also provide them with entertainment and relaxation, making their lives more colorful!"
"How exactly should it be designed? For example, in the music category, we could introduce a 'lip-syncing' feature. Many people don't dislike singing, but they just aren't good at it. Lip-syncing can give them a chance to showcase themselves, while also adding an element of entertainment."
"As the operators and managers of the Douyin app, you all need to know how to guide users and come up with more creative ways to attract them. If you do these things well, I believe the Douyin app will soon become a global phenomenon!!!"
After Zhao Ye finished speaking, everyone nodded and applauded.
"Go and prepare. The Douyin app must be launched before August, that is, before the Olympics! At that time, the Douyin app can ride the wave of the Olympics' popularity and develop rapidly!" Zhao Ye said solemnly.
"Okay, Chairman Zhao!" Everyone nodded in agreement. Those who knew, knew that with such a huge amount of traffic from the Olympics, it would be a real shame not to capitalize on it.
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