A few days later, Tiangong Technology Co., Ltd. launched an acquisition offer for the sports car brand on the list of acquisition teams.
Brady and Ferrari are two major sports car brands now owned by the German company Volkswagen.
After Tiangong Technology sent an acquisition offer, Volkswagen CEO Louis Charles immediately convened a board meeting to discuss the matter.
Louis Charles then asked for everyone's opinions: "Tiangong Technology has made acquisition offers for Volkswagen's Brady sports cars and Ferrari. The acquisition price for Brady is around $600 million, and the acquisition price for Ferrari is $10 billion. What do you all think of this acquisition deal?"
As soon as he finished speaking, an executive director named Caleb Boyle objected, "I disagree! The Brady supercar is one thing, we can sell it to Tiangong Technology, but Ferrari is not. Ferrari is our Volkswagen Group's most famous sports car brand, and it's not for sale!"
At that time, Brady Motors was a very small company, much like a "small workshop," and Volkswagen did not feel any remorse for selling it.
Ferrari, on the other hand, is different; it is much larger in terms of scale, influence, and revenue.
Therefore, the board members present largely agreed with Caleb Boyle's words.
Louis Charles cautioned, “Gentlemen, of course we don’t want to sell Ferrari. But the problem is, we are rapidly losing the Chinese car market. New energy vehicles are rising strongly, like a ferocious beast with its jaws wide open, devouring our market share!”
He paused, then continued, "Right now, we urgently need to cooperate with Tiangong Technology to launch new energy vehicles... Tiangong Technology's recent acquisition offer for Brady and Ferrari may well be a glimmer of hope for Volkswagen, a hope for our transformation into new energy vehicles!!!"
As soon as he finished speaking, the meeting room fell silent. Even Caleb Boyle, the executive director who had just been clamoring against the sale of Ferrari, remained silent.
The transformation of the Volkswagen Group is imminent.
It concerns the fate of the entire group.
One Ferrari is not important to the group as a whole.
As CEO of the Volkswagen Group, saving the entire group is Louis Charles's most important task at present.
Therefore, he supports the sale of Brady and Ferrari.
...
...
At this time, other automakers in Western countries were also discussing whether to accept the acquisition by Tiangong Technology.
There's nothing they can do; China's new energy vehicle development has been too rapid, catching them off guard.
In order to meet market demands, all major automakers must transform and develop new energy vehicles.
However, they lack sufficient technological reserves in new energy vehicles, making it difficult even to produce low-end new energy vehicles.
The only solution is to cooperate with Tiangong Technology Company and leverage their technology to develop our own new energy vehicles.
Therefore, all major automakers had to carefully consider the acquisition offer from Tiangong Technology.
Soon, half a month had passed.
Many automakers have expressed their willingness to sell their supercar brands, but they require Tiangong Technology to license some of its new energy vehicle patents and to sell them advanced batteries, motors and electronic controls.
As we all know, the three core components of new energy vehicles are batteries, motors, and electronic controls.
Tiangong Technology Company generally does not sell its most advanced core components to external parties, in order to maintain the core technological competitiveness of its own automotive brand.
Western automakers typically target the mid-to-high-end market, so they want to acquire advanced core components from Tiangong Technology.
They would certainly be unwilling to take the low-end route and launch products priced below 100,000 yuan.
Before the advent of new energy vehicles, Volkswagen held the largest market share among Western automakers in China, making the Chinese auto market crucial for them. Therefore, it's easy to imagine that Volkswagen suffered the greatest losses after the emergence of new energy vehicles.
Therefore, Volkswagen is the automaker most eager to transform and develop new energy vehicles.
In just about two weeks, Volkswagen compromised and sold its Bugatti and Ferrari to Tiangong Technology. The combined acquisition price for these two supercar companies was only $11 billion, just a little more than the price offered by Tiangong Technology.
Generally speaking, the acquisition of high-quality assets will involve a premium of at least 20%.
Of course, Volkswagen is currently in a position to benefit from Volkswagen, so it's unlikely they'll make exorbitant demands. Tiangong Technology doesn't necessarily need to acquire Bugatti and Ferrari, so Volkswagen doesn't pose a threat to Tiangong Technology.
Behind this acquisition, Tiangong Technology has also reached a deep cooperation with Volkswagen, with Tiangong Technology providing technology and auto parts to help Volkswagen launch new energy vehicles as soon as possible.
While it may seem that Tiangong Technology is helping its competitors, it actually reveals Tiangong Technology's global expansion strategy.
On the one hand, they aim to expand and strengthen the new energy vehicle market; on the other hand, they seek to profit by providing technology and auto parts.
If a company is afraid of competition, it will eventually fail.
Of course, Tiangong Technology also has a trump card: autonomous driving technology. Tiangong Technology has conducted in-depth research in this area, accumulating a wealth of technology and achievements.
Just as Western automakers completed their transformation to new energy vehicles, Tiangong Technology launched its autonomous driving technology, asking how the other companies could compete with it.
That's a complete game-changer!
Self-driving cars are simply cutting-edge technology; they are bound to revolutionize the entire automotive market once again!
Germany.
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