Ten days later, Motorola announced the global release of its Bravo digital pager, which can store five 24-character messages, just like the Imagine digital pager.
Currently, Imagine digital pagers are the world's best-selling pagers.
It won't be easy for Motorola Bravo to surpass it, given that Imagine-digital pagers have a significant first-mover advantage.
On the same day, Wujiang Company dealt a heavy blow to Motorola Bravo by uniformly reducing the price by 500 RMB in China and 100 USD abroad.
The Motorola Bravo's production costs and selling price were originally higher than the Imagine digital pager.
For example, the Motorola Bravo is priced at 2650 RMB in China, but the Imagine digital pager's retail price drops to 2000 RMB. The difference is 650 RMB, and ordinary consumers would undoubtedly choose the Imagine digital pager.
Moreover, leveraging its influence in the paging market, Wujiang Company is offering three months of free paging service to all users who purchase Imagine digital pagers in China.
Motorola's pagers entered the Chinese market relatively late; most paging stations in China were established after the release of the Imagine digital pager. Many paging station companies, including Wujiang, invested in these services. This was partly because paging stations were profitable, and partly to weaken competitors.
Motorola's Bravo ran into a brick wall as soon as it entered China!
As the sole distributor of Motorola pagers in China, the Institute of Computing Technology has received 50,000 Motorola Bravo units a week ahead of schedule.
In the past few days, dealers from all over the country have been vying to become agents for Motorola Bravo, waving their cash and making the Institute of Computing Technology a shining example of success.
Some people even drove their trucks over.
The entrance to the Institute of Computing Technology was almost completely blocked by cars, bustling and noisy, just like a vegetable market.
Standing at the second-floor window, Liu Chuanzhi watched the exciting scene and felt a surge of pride and boundless enthusiasm.
On the very day the Motorola Bravo was officially launched, the computer company also completed the nationwide distribution of the Motorola Bravo (mainly in first- and second-tier cities).
"Big surprise! Big surprise!! Imagine digital pagers are on sale! The retail price has dropped from 2500 yuan to 2000 yuan, and they're even giving away three months of free paging service!!!"
"Big surprise! Big surprise!! Imagine digital pagers are on sale! The retail price has dropped from 2500 yuan to 2000 yuan, and they're even giving away three months of free paging service!!!"
In shopping malls across the country, radios are playing promotional messages for Imagine digital pagers on a loop. Banners hanging outside stores display similar content to the radio broadcasts.
On the streets, there were still a large number of people handing out flyers.
At the same time, Wujiang Company also hired cars to parade through the streets, with the message "imagine - digital pager price reduction" printed on the car body, and announced it with a loudspeaker.
"My goodness, Imagine pagers are on huge sale! A 500 yuan discount! That's a fantastic deal! My cousin bought an Imagine pager at the beginning of the year and he's been showing it off like crazy. Since they're having a sale now, I'm going to buy one too, and they even give me three months of paging service! It's such a great deal!" A man on the street exclaimed excitedly upon hearing the loudspeaker's announcement. He then thought to himself that he could one day be like his cousin, hanging a pager on his belt to attract envy!
It's worth mentioning that the paging fee is only 25 yuan a month, which is not much, but it's not insignificant either.
Three months' salary is equivalent to one month's wages for an ordinary worker.
Therefore, many people were convinced by this great discount that they were determined to buy an Imagine-page pager.
At lunchtime, employees from factories, businesses, public institutions, government agencies, and other organizations were discussing the big promotional event for Imagine-page pagers.
Did you know that Imagine-pagers are having a big promotion?
"I know, when I came to work, a passerby handed me a flyer and explained it to me. I was shocked and couldn't help but marvel at how great the promotional offer for Imagine-pagers was!"
Are you planning to buy it?
"Buy it!!! 'Once this opportunity is gone, it's gone forever.' What if the Imagine-page machine goes back to its original price after the promotion ends? Then I'll have missed out!"
"You're right, I'll go buy one too!"
A pager is a fashion statement and a symbol of status. Having a pager not only makes you look good, but it also allows others to contact you at any time, making it very practical.
In the days before mobile phones were widespread, pagers played an irreplaceable and enormous role.
In fact, Motorola 3200 did not enter the Chinese market until 1987.
We're living in the age of pagers!
...
Liu Chuanzhi probably never expected that the Motorola Bravo would be met with a cold reception on the day of its global shipment.
Motorola Bravo models are experiencing severe overstocking in many stores in China.
On the contrary, stores selling Imagine digital pagers saw long queues.
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
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