Wujiang has confirmed that it will release the "Qiongqi Home Game Console" on June 1st, and the Wujiang factory in Shanghai is working overtime to produce it.
It is planned to prepare 3 million "Qiongqi Home Game Consoles" before the product launch, and to first enter the Japanese market. If successful, it will be much easier to enter the European and American markets.
As the saying goes, "Even the best wine needs advertising," so the "Qiongqi Home Game Console" still needs to advertise.
Unlike ordinary advertisements, Zhao Ye plans to use Ash and Pikachu in his ads.
Ash was playing "Qiongqi Home Game Console" in front of the TV in the living room, while Pikachu cheered him on, shouting "Pikachu~ Pikachu~ Pikachu~" in a very cute and loud voice.
Then Xiao Zhi finished the game and excitedly shouted the slogan: "Qiongqi Game Machine, endless fun!!!"
Then, the screen flashed, and finally a close-up of the "Qiongqi Home Game Console" appeared.
This advertisement looks novel and creative; it's sure to attract children. If the animated series "Pokémon" becomes a hit, then the "Qiongqi Home Game Console" will definitely become a sensation as well.
Furthermore, using animated characters as spokespeople is much cheaper and more effective than using celebrities. It also increases the animation's exposure, which is beneficial for building a super IP.
When Wang Anshi gave away free animated films from RB TV, he also took the opportunity to talk about advertising.
He who eats another's food is bound to do his bidding; he who takes another's money is obligated to do his bidding.
Since the TV station obtained the broadcasting rights to "Calabash Brothers" and "Pokémon" for free, it would naturally offer some preferential treatment in terms of advertising.
Wang Anshi has booked all the advertising slots for Japan's three major television networks, Asahi, NHK, and Fuji Television. The cost is considerable, but it should be worthwhile.
...
...
"Boss, the handheld game console hasn't been developed yet. We've encountered more problems during development than we expected. It looks like it won't be completed until the end of the year!" Wang Jizhi said somewhat embarrassedly. He had previously confidently stated that he could develop the handheld game console before Children's Day, but it turned out to be far from that.
In fact, this is not Wang Jizhi's fault.
A handheld game console is simply a smaller version of a home game console, making it easier to develop.
However, Zhao Ye had high requirements for handheld game consoles, such as a slim and lightweight design, long battery life, bright and colorful game graphics, smooth operation, good heat dissipation, online connectivity, and the ability to replace game cartridges, etc. Of course, in order to sell more game cartridges, the game cartridges for the "Qiongqi Home Game Console" were different from those for handheld game consoles.
Currently, Nintendo hasn't released the Game Boy yet, so Wujiang's handheld game console is unique, leaving players with no choice but to buy it.
These difficulties immediately stumped Wang Jizhi's development team.
Fortunately, the Kirin 1 chip is designed based on a reduced instruction set, has low power consumption, and is very suitable for use in handheld game consoles.
Nintendo's Game Boy, on the other hand, uses the Z-80 chip, which has relatively higher power consumption.
Because of its high power consumption, the first-generation Game Boy used a newly developed STN LCD screen from Sharp, which was black and white. If a color LCD screen were used, the battery would only last for a few hours before running out.
However, the handheld game console developed by Wujiang Company, thanks to its Kirin 1 chip, can support up to fourteen hours of gameplay, even with a color LCD screen. If it used a monochrome screen, it could last for over forty hours.
“Alright, let’s postpone it then. There’s no rush. Releasing the ‘Qiongqi Home Game Console’ on June 1st would create competition with the handheld game console, which wouldn’t be good. Let’s wait until the hype surrounding the ‘Qiongqi Home Game Console’ has died down before releasing the handheld game console,” Zhao Ye said slowly. He understood the other party’s difficulties. He had originally participated in the development of the handheld game console, but later spent most of his time in Shanghai working on EDA software development and chip design, leaving the handheld game console project entirely to Wang Jizhi and others.
Upon hearing this, Wang Jizhi breathed a sigh of relief.
At that moment, he suddenly thought of something and said, "Boss, the quality of alkaline batteries in China is too poor. Our Wujiang Company has to import batteries from abroad. Before, pagers were expensive and had considerable profits, so we could accept the higher price of imported batteries. But for handheld game consoles, we plan to sell in large quantities at low profit margins and make money by selling game cartridges. However, this means we need to be very strict with cost control for handheld game consoles. If we still have to buy imported batteries, it will not only be expensive, but it will also consume foreign exchange, which I don't think is worthwhile!"
Upon hearing this, Zhao Ye nodded in agreement with Wang Jizhi's point of view.
"So, what you mean is?"
“Boss, why don’t we buy an alkaline battery production line from abroad? That way, the batteries we produce will be of higher quality than those of our domestic counterparts, and at a lower cost. We can not only produce and sell them ourselves, but also export them overseas!” Wang Jizhi suggested.
Upon hearing this, Zhao Ye suddenly thought of Nanfu batteries.
Nanfu Battery has not yet been established.
Its predecessor was just an inconspicuous Nanping Battery Factory in the remote mountainous area of Nanping, Fujian, with a total asset of only 2 million yuan. After going abroad for inspection in 1987, the factory director Chen Laimao began to plan to introduce an alkaline battery production line, which would cost more than 50 million yuan.
Later, Nanping Battery Factory partnered with Hong Kong's China Resources Group's Baifu Co., Ltd. to establish Nanfu Battery Factory. Through various financing methods, they eventually acquired an alkaline battery production line worth 60 million RMB. Not long after, Nanfu encountered a once-in-a-lifetime historical opportunity: pagers began to become popular throughout China.
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