Chapter Thirty-Six: Imagine Printing Chain Stores



The following day, major newspapers across the country reported on the launch event of Wujiang Company, highlighting the Imagine typewriter and the significance of its emergence.

In the following days, Wujiang Company's popularity was unparalleled, and it became a sensation throughout the country!

Subsequently, with the nationwide rollout of Imagine Chinese Character Card 2.0, Lenovo Chinese Character Card was greatly affected, and its sales plummeted.

At that time, almost all the popular electronic typewriter brands in China were RB. Undoubtedly, with the launch of the Imagine typewriter, RB typewriters were impacted, and sales plummeted.

Japanese companies such as Mitsui and Sumitomo held meetings to discuss countermeasures.

At this moment, within Wujiang Company, in order to further promote Imagine Chinese Character Card 2.0 and Imagine Typewriter, Zhao Ye stated at a meeting: "Based on the superior performance of Imagine Typewriter, Wujiang Company will use it as the core to build a nationwide marketing network and a nationwide service and training network, eliminate many foreign products, and occupy more than 80% of the market share of similar products. For example, we can launch a WPS-Office user manual so that people can learn and master the WPS software through self-study!"

If you can use WPS, do you think you won't buy Imagine Chinese Character Card 2.0 or Imagine Typewriter?

Currently, WPS has ushered in a new era of Chinese character processing, completely unchallenged and monopolizing the market!

Microsoft has not yet developed Office.

In this life, Zhao Ye is unlikely to repeat the mistakes that Kingsoft made in its previous life.

If Microsoft hadn't used underhanded tactics in its previous life, Office probably wouldn't have been able to defeat WPS so easily.

In 1996, Microsoft approached Kingsoft, hoping that Kingsoft would share the WPS format with Microsoft, ensuring compatibility between the two. The two companies then signed an agreement—each would use its own software's intermediate RTF format to read the other's files.

The opening of the WPS format to Microsoft means that existing WPS users can now open and edit WPS format documents using Microsoft Word. At the same time, WPS can also open and edit Office format documents.

It was this seemingly simple hope and demand that allowed Microsoft to seize the Chinese market almost effortlessly. Microsoft's first action upon entering China was to find ways to migrate existing WPS users to the Word platform. Microsoft began heavily promoting Office and adopted a strategy of bundled sales and condoning piracy (since personal use of pirated software was not illegal), quickly capturing the Chinese market.

Zhao Ye not only wouldn't make this mistake, but he might even directly enter the field of computer operating systems and develop a Chinese version of the operating system.

At that time, it won't be Wang An who wants to end Microsoft, but Zhao Ye who wants to end Microsoft.

It was 1984, and Microsoft was not a large company; its revenue was probably less than that of Unlimited.

In 1984, Microsoft's sales were only $100 million.

With its Chinese character cards, typewriters, and its agency for Super-PC, Wujiang was expected to achieve its sales target of 250 million RMB in 1984.

In 1984, 1 US dollar was equivalent to 2.204.

Both sides are about the same.

If Wujiang Company had put more effort into marketing, its sales might have been even higher.

In terms of profit, Microsoft's net profit is less than 30% of its sales revenue because costs are higher in the United States.

Wujiang Company's profits are ridiculously high.

Something worth 3,000 yuan was sold for 100 yuan!

Bill Gates would probably be ashamed if he saw this.

However, even though Zhao Ye had already sold typewriters at such high prices, he still felt that sales were not high enough.

Suddenly, an idea struck him, and he said with a hint of excitement, "There are still relatively few people who can afford a typewriter. Since we are going to propose a nationwide service and training network, why don't we recruit some educated young people who didn't get into university to learn how to use the Imagine typewriter, and then open printing shops all over the country?"

In his previous life, printing shops were incredibly profitable, springing up all over the country like mushrooms after rain. And before Zhao Ye's rebirth, printing shops were still thriving.

If Wujiang Company can establish a large-scale chain of printing stores, then Imagine printers can be produced and sold in-house, and the printing chain stores can become a cash cow for the group.

Furthermore, when the time is right, print shops can also develop into graphic advertising companies.

Furthermore, the existence of so many print shops will undoubtedly play a significant role in promoting and publicizing Imagine printers, and these shops can also serve as sales outlets for Imagine printers.

It's not impossible that a customer might have seen an Imagine printer at a print shop, thought it was amazing, and then bought one for themselves...

Inside the meeting room, everyone spoke enthusiastically, creating a lively atmosphere.

Everyone applauded Zhao Ye's idea.

"However... this makes the investment a bit too large!"

"What's a big investment? Our Chinese character cards and typewriters are so profitable that we can easily support opening printing shops all over the country. If all else fails, we can allow others to join us and borrow their funds to sell printers."

"If we really want to open a printing shop, I think printing consumables will be a significant expense, and over time, it might even exceed the cost of the typewriters! Therefore, it would be best if we could produce these consumables ourselves to save costs."

My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!

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