The office space of the Institute of Computing Technology is located in a dilapidated bungalow inside the Chinese Academy of Sciences.
At that moment, more than a dozen people were huddled together, their faces filled with excitement.
Liu Chuanzhi glanced around at everyone and said excitedly, "The Lenovo Chinese character card has achieved initial success, which shows that our Chinese character card has a market and is what customers need! Technically, our Lenovo Chinese character card is not a generation behind Wujiang's Imagine-Hanka, and there is not much difference in its use. However, our Chinese character card is cheaper, so it sells better."
As long as we persist in advertising and let more people know about the Lenovo Chinese Character Card brand, I believe that Lenovo's market share will continue to grow. Of course, Wujiang Company won't sit idly by and watch our company develop; they will definitely try every means to suppress Lenovo's Chinese Character Card. Today's meeting is to discuss how to deal with Wujiang Company's suppression.”
Before anyone could speak, Liu Chuanzhi said confidently, "I think the most likely tactic Wujiang Company will use is to lower prices and wage a price war against us, followed by an advertising war, and then a channel war..."
As long as we have a plan to deal with each marketing campaign, we don't need to be afraid of them.
Liu Chuan spoke eloquently, and everyone nodded in agreement.
Afterwards, everyone brainstormed and discussed countermeasures.
Some suggested offering rebates to distributors, with bonuses at the end of the year for higher sales, in order to win over distributors.
Some people say that the Institute of Computing Technology is going all out, even if it doesn't make a single penny, as long as it can promote the Lenovo Chinese character card brand, it will still be profitable.
Some have suggested joining the competition in the overseas Chinese character card market to prevent Wujiang Company from leeching off overseas markets.
The meeting lasted for two hours, and everyone remained energetic and full of fighting spirit.
In the end, everyone couldn't help but dream that one day, Lenovo's Chinese character card would surpass Imagine-Hanka in market share.
The meeting ended, and everyone, including Liu Chuanzhi, was filled with ambition, though it was unclear who had given it to them...
...
As the days passed, just as Liu Chuanzhi and others were delighted by the booming sales of Lenovo's Chinese character cards...
Wujiang Company has been quietly working hard to improve its internal capabilities, integrating its internal R&D, production, sales, logistics and supply, and financial operations to adapt to the rapidly changing market environment.
In terms of production, we invested in building our own factory.
In terms of sales, we will accelerate the establishment of flagship stores nationwide.
In terms of logistics, several warehousing centers have been established nationwide, and the company has assembled its own fleet of vehicles.
...
Of course, all of this cannot be achieved overnight; it must be done gradually.
It may take a few years, or it may take longer.
…
At this moment, Liu Chuanzhi waited for a long time but saw that Imagine-Hanka had not lowered its price, and he was very puzzled.
"What is Zhao Ye thinking? Why isn't Imagine-Hanka lowering its prices? Did he anticipate my prediction? So, he's not planning to engage in a price war with us???"
Yanagawa was even more worried about the unknown.
If they don't act now, there must be some conspiracy behind it.
In fact, Zhao Ye had no intention of engaging in a price war with the Institute of Computing Technology.
Price wars only result in mutual destruction, making it difficult to raise prices afterward.
In the early 1990s, hundreds of Chinese character cards competed, leading to a price war that eventually drove the price of a basic card to an outrageous level. For example, Lei Jun and several university classmates started a business at that time. Initially, seeing the profitability of Chinese character cards, they wanted a piece of the pie. However, by the time they developed their own card, the price had plummeted from one or two thousand yuan to just two hundred yuan. Lei Jun's first entrepreneurial venture naturally ended in failure.
Zhao Ye insists that instead of engaging in a price war, it would be better to focus on improving their technology, quality, and service.
By this time, the Wujiang Factory had already sprung up, with rows of two- or three-story, silver-gray buildings that were dazzling under the sunlight.
To expedite the project, construction workers are working overtime almost every day.
In addition, Zhao Ye did not have high requirements for the factory; he only needed a factory building to shelter him from the wind and rain, so the construction difficulty was very simple.
The day after the factory was completed, batches of production equipment and a large amount of production materials were transported from all over the country.
In the 1980s, countless state-owned enterprises went bankrupt, making it relatively easy to recruit general workers.
For some positions with higher technical requirements, training is necessary. However, since it is an assembly line job, the training is quite simple. Each worker only needs to learn to do one thing well.
In my past life, many college students worked in factories during summer vacation. After a day or two of familiarization, they were perfectly capable of handling their jobs.
To ensure production, Zhao Ye visited the factory multiple times to inspect its construction. The rows of factory buildings were neatly organized, including workshops for producing motherboards for independent research and development, as well as workshops for keyboard production, Chinese character card assembly, typewriter assembly, and so on.
There are a large number of various production workshops.
Back at the company, Zhao Ye had someone recalculate the production cost of Imagine-Hanka 2.0. The result showed that the second-generation Imagine-Hanka only cost around 1000 yuan. The cost would have been even lower if the first-generation Imagine-Hanka had been produced.
Moreover, as production scale continues to expand, production costs will further decrease.
As for the production cost of the Lenovo Chinese character card, Zhao Ye and others could roughly guess that it would be between 1,700 and 2,000 yuan.
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