The Institute of Computing Technology, Chinese Academy of Sciences New Technology Development Company, abbreviated as Institute of Computing Technology Company (the predecessor of Lenovo).
As soon as the Chinese character card was invented, Liu Chuanzhi immediately invited Ni Annan to join the Institute of Computing Technology, and stated that the Institute of Computing Technology would be responsible for the production and sales of the Chinese character card.
Because this Chinese character card also has a word association function, it was directly named "Lenovo Chinese Character Card".
Of course, it's also possible that they're just trying to gain attention by creating a false impression.
One is imagination, the other is association.
To those unaware of the facts, it might be thought to be the same product.
"It was Zhao Ye's advertisement in the Computerworld newspaper that made Imagine-Hanka a huge hit!"
"We can learn from him!"
Liu Chuanzhi spoke up, his voice full of confidence, showing no shame in learning from Zhao Ye.
Upon hearing this, everyone in the meeting room nodded in agreement.
As the saying goes, "Even the best wine needs advertising."
In this era, information dissemination technology was still very backward and the forms were limited, so the main means of dissemination relied on newspapers, wireless broadcasting, and a small amount of television.
Therefore, without advertising in newspapers, they really don't know how to promote their products.
Since everyone agreed to advertise in the Computerworld newspaper, Liu Chuanzhi decided to spend 60,000 yuan on the advertisement.
Around 2 p.m., Liu Chuanzhi and a colleague arrived at the Computerworld newspaper office.
When Chief Editor Zhou Zi'an learned that the people from the Institute of Computing Technology of the Chinese Academy of Sciences had come, he personally received them and, after clarifying their purpose, his expression faltered slightly.
Imagine-Hanka's inventor, Zhao Ye, originally worked at the Institute of Computing Technology, Chinese Academy of Sciences...
The Institute of Computing Technology of the Chinese Academy of Sciences has now developed its own Chinese character card.
Zhao Ye VS Institute of Computing Technology, Chinese Academy of Sciences?
What are the grudges and entanglements between the two?
This inevitably leads to all sorts of speculation...
Zhou Zian wasn't too obsessed with gossip, but he could imagine how other media outlets would write when the Institute of Computing Technology of the Chinese Academy of Sciences faced off against Zhao Ye.
Of course, although Zhou Zian and Zhao Ye had a good relationship, he still accepted the advertisement from the Institute of Computing Technology out of professional ethics.
"Have you thought of a slogan yet?" Zhou Zian asked.
"I've thought it through."
Yanagawa nodded.
The classic advertising slogan of Wujiang Company, "What will the future be like if mankind loses its imagination?", is naturally unusable for the Institute of Computing Technology, which is quite a pity for Yanagawa.
If only we could replace "imagination" with "association"!
What will happen to humanity if it loses its ability to make connections?
It sounds better when it's read aloud, what a pity!
Liu Chuan sighed softly.
Zhou Zian continued, "So what's the advertising slogan?"
Liu Chuanzhi slowly said, "Technology creates freedom, Lenovo Chinese character card, Lenovo Infinitus!!!"
The main purpose of this advertising slogan is to highlight that the Lenovo Chinese Character Card's word association function has no limits; it can associate any word you can imagine.
After hearing the advertising slogan, Zhou Zian nodded secretly, thinking it was pretty good, but not as profound as the slogan from Wujiang Company.
"Mr. Liu, are you also going to use a full page for advertising?" Zhou Zian asked.
“Yes!!!” Liu Chuanzhi nodded in response. He had always compared the Institute of Computing Technology to Zhao Ye’s Wujiang Company. The Imagine-Hanka advertisement was a full page. If the Lenovo Chinese character card was not a full page, its momentum would be weaker.
...
A few days later, an advertisement for Lenovo's Chinese character card appeared in Computerworld newspaper.
The news caused a sensation in Zhongguancun as soon as it spread.
It's worth noting that the most famous company in Zhongguancun is Wujiang Group, which sells Chinese character cards.
Now that the Institute of Computing Technology of the Chinese Academy of Sciences has also launched a Chinese character card, can Wujiang's Imagine-Hanka still maintain its market position?
"It is said that Imagine-Hanka was developed by Zhao Ye alone, while Lenovo Chinese character card was jointly developed by several researchers from the Institute of Computing Technology of the Chinese Academy of Sciences. I believe that the power of a collective is definitely stronger than that of an individual!"
"That's absolutely right!!! Besides, it was developed by the Chinese Academy of Sciences, so the Lenovo Chinese character card is definitely more technologically advanced than Imagine-Hanka!"
"Hasn't everyone realized that the Lenovo Chinese Character Card is a business opportunity? I bet it will sell very well!"
"Yes, I think so too!"
"..."
Many people in Zhongguancun decided to contact the Institute of Computing Technology to purchase Lenovo Chinese character cards.
At this moment, Liu Chuanzhi, Ni Annan, and others were all waiting in front of the company phone, feeling both nervous and excited.
Everyone stared at the telephone, filled with anticipation.
Ring ring ring ring...
After the first ring, the phone rang continuously.
By 7 p.m., the Institute of Computing Technology had received orders worth nearly 500,000 yuan, achieving a "good start". These orders came from private individuals, government agencies or research institutions, and mostly from distributors across the country, who would purchase anywhere from a few Chinese character cards to more than ten at a time.
The background and identity of the Chinese Academy of Sciences indeed bring great benefits to the Institute of Computing Technology.
In fact, many people are most worried that newspaper advertisements are fake.
But with the Chinese Academy of Sciences backing it up, how could it be fake?
Therefore, the success of Lenovo's Chinese character card was exactly what Zhao Ye had anticipated.
Imagine-Hanka's success stems from its first-mover advantage and its status as the first advanced and mature Chinese character card in mainland China, which has aroused curiosity, shock, and strong purchasing desire among the public.
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
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