Hongkong.
Although Jin Yong has retired from writing, he has managed to make Ming Pao one of the top ten newspapers in Hong Kong. Ming Pao's main readership consists of the middle class, professionals, managers, and corporate decision-makers.
Therefore, Wang Anshi invested heavily in advertising Imagine-Hanka in Ming Pao, targeting his intended audience, and used the same methods that Zhao Ye had previously employed in mainland China.
What will happen to humanity if it loses its imagination?
The entire page of Ming Pao contained only this one sentence, which inevitably attracted the attention and reflection of many readers.
There is relatively little exchange between Hong Kong and the mainland. It is fair to say that the vast majority of people in Hong Kong are unaware that the same tactics have already been used on the mainland.
Therefore, this kind of advertising is also very effective in Hong Kong.
However, Hong Kong is too small and the pace of life is too fast.
Just three days later, Wang Anshi laid his cards on the table.
"Imagine-Hanka, a groundbreaking breakthrough!"
"It's a product that supports inputting Chinese characters on a computer. Its emergence signifies that computers now have their own Chinese language and script, which is of great significance!!!"
Contact information: Address: XXXXXX, Tsim Sha Tsui, Kowloon; Phone number: XXXXXXXX
Chinese character cards are a necessity for many Hong Kong people, as they don't always use English when working or printing documents.
Therefore, the emergence of the Chinese character card has surprised many people.
Hong Kong Imagination Technology Company quickly received its first order, followed by more and more.
In less than a week, the Hong Kong branch sold 300 Chinese character cards.
At the same time, the Chinese character card has also attracted the attention of Taiwan and Southeast Asia, where businessmen have taken the initiative to seek cooperation.
On a sunny day at Clearwater Bay Golf Course in Hong Kong, several prominent figures from Hong Kong gathered at the course to play golf and chat.
As we chatted, the topic inevitably turned to Chinese character cards.
Li Jiacheng swung his club hard, watching the golf ball go far off the hole. He couldn't help but chuckle and shake his head. "Sigh, my touch isn't good today!"
Shipping magnate Bao Yugang asked with a smile, "What's wrong, Lao Li? Something bothering you?"
“Nothing’s bothering me. By the way, have you been reading Ming Pao these past few days?” Li Ka-shing asked.
Bao Yugang nodded and praised, "I saw an advertisement from a company called Imagination Technologies that left a deep impression on me. Their advertising strategy is incredibly clever! They started with a single sentence: 'What will happen to humanity if it loses its imagination?' It immediately caught my attention, prompting me to think and leaving a lasting impression! If they hadn't followed up with the Imagine-Hanka ad, I wouldn't have thought that the initial sentence was an advertisement..."
"However, this product is quite convenient. I had someone buy a batch, which greatly improved my office efficiency. Now I can type Chinese characters on the computer, and my employees all say it's great!"
Upon hearing this, Li Ka-shing smiled slightly and said, "I didn't expect that in just a few years, such an outstanding advertising talent would emerge from the mainland. I even want to recruit him to my Cheung Kong Holdings!"
The two chuckled, treating the successful marketing of the Chinese character card as a lighthearted anecdote, mentioning it only briefly before moving on to other topics.
The current size of Imagination Technologies is far too small to attract the attention of the two Hong Kong tycoons.
In their view, the Chinese character card will at most sell a few thousand cards in Hong Kong, with limited growth potential.
Once Microsoft supports Chinese, the Chinese character card will become obsolete.
Imagination Technologies is just opportunistic and will only make money for a few years.
Li Ka-shing and Pao Yue-kong looked down on this kind of business. They believed that buying land, hoarding land, selling houses, and collecting rent were far more profitable and easier.
They might laugh it off today, but they might forget about the Chinese character card and Imagination Technologies next time.
...
In the 1980s and 90s, Chinese character cards were actually in competition with Chinese typewriters.
In the previous life, Sitong Company was rather resistant to Chinese character cards. As a result, Qiu Bojun took WPS and joined Kingsoft in Hong Kong. He cooperated with Founder to develop the Founder Chinese character card with WPS 1.0. Once launched, it quickly became popular throughout the country and became the best-selling Chinese character card at the time.
Zhao Ye was aware of the general trend of history, but the profits from Chinese typewriters were much higher, which was simply too tempting. Therefore, he still needed to consider postponing the release of the Chinese character card with WPS functionality!
However, this type of Chinese character card technology with WPS functionality must be readily available.
Seeing that the Chinese Academy of Sciences has not yet launched a Chinese character card, Zhao Ye is not in a hurry to update the card and is focusing his main efforts on developing a Chinese typewriter.
Because the entire hardware and software were developed in-house, the project development time was relatively long.
However, the advantage of this is that it reduces production costs, accumulates advanced experience, and also helps Imagine Technologies develop its next flagship product, Imagine-PC.
A Chinese typewriter is actually a small computer, but it integrates a keyboard, LCD screen, central processing unit, font library and printer.
On August 10th, thanks to everyone's efforts, Imagine Technology Company finally developed a Chinese electronic printer, branded as Imagine-Typewriter.
In the 1980s and 90s, electronic products often liked to have English names, which probably made them seem more high-end and easily led people to mistake them for well-known foreign brands.
Inside the research room, Zhao Ye sat at a table with a white prototype machine in front of him.
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