The following day, Zhang Xuanlong from Kingsoft visited Imagination Technology Company again to discuss more in-depth cooperation details.
In Wang Anshi's office.
Zhang Xuanlong explained the cost of the Super PC: "The Super PC costs very little, around 6,000 RMB. The suggested retail price is 18,000 RMB. The IBM-PC costs 20,000 to 30,000 RMB. Our price is far lower than that of the IBM-PC, giving us a price advantage!"
Upon hearing this, Wang Anshi nodded.
If you could buy a computer for 18,000 yuan, many people would be tempted.
That said, the profit margin on microcomputers is really high!
...
In the afternoon, Imagination Technology officially signed a contract with Hong Kong Kingsoft.
They were mutually attracted and hit it off immediately, so it didn't take much time.
Of course, the main reason was that Hong Kong Kingsoft Company offered more discounts, so Zhao Ye had nothing to complain about.
Zhang Xuanlong put away the contract and said to Zhao Ye, "Mr. Zhao, I'll go and inform Hong Kong to start production immediately. The first batch will be 200 Super microcomputers. What do you think?"
Zhao Ye thought for a moment and nodded: "Okay!"
For our first attempt, we shouldn't be too hasty; 200 units is actually quite a lot.
Very few people in China can afford a microcomputer, and this one was from a no-name brand. To be honest, if it weren't for its cheap price, no one would have bought it.
Having received Zhao Ye's affirmative reply, Zhang Xuanlong left Imagination Technology Company with great excitement.
As Zhao Ye watched his departing figure, he couldn't help but think that Imagination Technology's agency for Kingsoft SUPER PCs seemed to have pioneered the Chinese compatible PC market, which made him quite excited.
It's a pity that Imagination Technologies doesn't have its own computer brand, otherwise it would be even better.
Right now, we should focus on making the Chinese typewriter and pager.
In its previous life, Lenovo also acted as an agent for foreign computer brands, but it still didn't make as much money as Chinese typewriters.
In 1988, Lenovo's revenue was only 80 million, while Sitong Company generated 1 billion in sales revenue with Chinese typewriters, of which 600-700 million was profit.
At present, microcomputers are nothing compared to typewriters.
With this in mind, Zhao Ye went up to the second floor and immersed himself in product development.
...
Zhang Xuanlong then returned to the hotel and immediately called Hong Kong to instruct the factory to produce SUPER microcomputers.
In 1980s Hong Kong, the economy was booming, but only a minority of people could afford a computer.
Hong Kong is a free port, and Kingsoft also faces fierce competition from foreign brands, making its situation extremely difficult.
That's why Zhang Xuanlong thought of going to the mainland to explore the market.
The next morning, Zhang Xuanlong arrived at Imagination Technology Company again.
“Mr. Zhao, I’m planning to go back to Hong Kong. On the one hand, I need to personally oversee production, and on the other hand, I need to handle some company affairs!” Zhang Xuanlong said.
"Well, since that's the case, I won't keep you any longer. Have a safe trip! Oh, by the way, I'll have Manager Wang Anshi go to Hong Kong with you too. He's already got his visa."
Upon hearing this, Zhang Xuanlong asked in confusion, "What is Manager Wang doing in Hong Kong?"
"I asked him to establish a branch of Imagination Technology in Hong Kong. The main purpose of this was, of course, to strengthen communication and cooperation with Kingsoft. I hope that we can get help from Kingsoft so that the branch of Imagination Technology can establish itself in Hong Kong!"
Zhao Ye explained this to Zhang Xuanlong.
However, the branch office is not just about strengthening communication and cooperation with Kingsoft; its main purpose is to open up markets in Hong Kong, Taiwan, and even Southeast Asia for the head office.
Yes, that's right. Zhao Ye is going to sell Chinese character cards, Chinese typewriters, and pagers like crazy in these regions.
Zhang Xuanlong was taken aback. In fact, he knew Zhao Ye's purpose perfectly well. Strengthening exchanges and cooperation did not necessarily require establishing a branch in Hong Kong, which would cost a lot of money.
However, the establishment of a branch office in Hong Kong by Imagination Technologies is not a bad thing for Kingsoft.
Zhang Xuanlong immediately nodded and readily agreed, "No problem, Mr. Zhao, don't worry, Kingsoft will help Imagination Company establish itself in Hong Kong!"
Upon hearing this, Zhao Ye smiled and said, "Thank you very much, President Wang!"
Kingsoft's network and channels in Hong Kong enable its Hong Kong branch to quickly open up the market and gain a foothold, thereby saving a lot of time and money.
...
With Wang Anshi gone, Zhao Ye took over marketing matters personally.
Currently, sales of Chinese character cards are somewhat sluggish.
The main reason is that the popularity of the Chinese character card has decreased, and many people are unaware that it exists.
Information travels too slowly in this era, and people have too few channels to receive information. To increase the sales of Chinese character cards, advertising is necessary.
Advertising is the only way to win in marketing.
He previously advertised in newspapers; this time, he plans to advertise on television.
The first and last few minutes of "Xinwen Lianbo" (the nightly news program on CCTV) are the most valuable prime time slots in China.
However, it seems that this has not attracted the attention of TV stations and manufacturers.
Zhao Ye leaned against the window, gazing into the distance, and muttered to himself, "The Institute of Computing Technology of the Chinese Academy of Sciences has basically completed the design of the Chinese character card, and it may be launched in August or September. I can take this opportunity to give them a good thrashing!"
…
At this time, the Institute of Computing Technology, Chinese Academy of Sciences.
Ni Annan and the others looked rather somber.
They did develop the Chinese character card, but its functions are far inferior to the imaginative Chinese character card, especially in terms of word association, which feels somewhat idiotic.
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