The so-called price anchor is to set some relatively high-priced items in the sale of goods, and these items serve as anchors.
Comparatively speaking, the value of manipulating consumers' psychology by using high-priced goods lies in contrasting them with low-priced goods to stimulate consumers' spending power.
These socks, which cost 15 cents a pair, were naturally used as anchor points.
In this day and age, selling things relies entirely on shouting; who would understand these marketing techniques?
Therefore, after buying three pairs of socks for eight cents each, a middle-aged woman might think that buying a pair of high-end socks for 15 cents wouldn't be too expensive, since they aren't particularly pricey and the quality is decent.
Therefore, high-end socks that sell very poorly at other stalls can be sold for three pairs for eight cents, which stimulates consumers to make purchases, and sales will naturally increase gradually.
Jiang Sheng accepted the money with a smile and waved to the middle-aged woman.
"My socks are great value for money, please recommend them to your relatives and friends!"
The middle-aged woman carefully put away her socks and slung her small bag over her shoulder.
"No problem, young man. You've always had your stall here, right?"
"That's right, this is factory direct sales, 8/3 pairs, but it's cheaper than other sellers. You won't lose out or be cheated!"
"Young man, you have a sweet tongue. Okay, there's a factory near our place, I'll help you promote it later!"
Jiang Sheng nodded quickly, chuckled, and smiled sweetly.
"Thank you so much, ma'am! Please come again next time!"
He opened for business in less than ten minutes after setting up his stall. Although he only sold three pairs for eight cents and didn't earn much, he was all about volume!
Once a price war is initiated, there's no need to worry about selling those 100-yuan items.
The older woman next to them was green with envy.
"Young man, these socks are eight cents for three pairs. How are we supposed to do business?"
As Jiang Sheng fiddled with the socks in his hands, he instantly understood what the older woman meant and smiled as he spoke.
"These are all factory direct sales, no middlemen making a profit. There are only a few batches left, and they'll be gone in a few days. Don't worry about me stealing your business!"
The woman finally breathed a sigh of relief.
Thank goodness they don't set up their stalls here permanently, otherwise they wouldn't be able to do any business.
Meanwhile, after the first customer left, other passersby were quickly drawn to the banner hanging between the two trees.
"Three pairs for eight cents! These socks are so cheap! Let's go check them out!"
"Boss, are you serious about selling socks for three pairs for eight cents?"
"Yeah, could it be a substandard product being passed off as a genuine one?"
Jiang Sheng quickly stood up, took out a pair of socks himself, and pointed to the banner above.
"This is factory direct sales, and we only have this much stock. I'm only setting up my stall here for a short time, and I'll leave once I've sold out!"
"Don't miss out! Once it's sold out, the price probably won't be available again!"
As soon as Jiang Sheng said this, many more people rushed over, as if they were afraid of not being able to buy any.
"Give me three pairs then!"
"These socks look exactly the same as the ones in stores, give me six pairs!"
"Young man, keep the money safe and give me three pairs!"
"Give me three pairs of these 8/10 socks. How much are these premium socks? I'll take a pair too!"
"..."
A group of people rushed forward, holding one or two cents in their hands.
Jiang Sheng was overjoyed. He took the money from each person and handed out the socks in his hand.
"Don't rush, take it one at a time. I have plenty of this stuff, there'll be enough for everyone!"
After working busily for almost two hours, Jiang Sheng finally had some free time.
I glanced at my piggy bank, which was overflowing with coins and bills.
Jiang Sheng grinned, feeling incredibly happy.
Amidst the envious glances of the vendors nearby, Jiang Sheng roughly counted them.
In just the last two hours, I estimate I've sold about eighty yuan worth!
Sure enough, everyday consumer goods like socks are still the fastest way to make money!
He sold about two-thirds of the socks, including dozens of pairs of the high-end socks that cost 15 cents a pair.
Once the remaining half of the socks are sold, the money earned will be enough for him to accumulate some initial capital.
However, this was not enough; he was still not satisfied with the speed at which he could make money by simply selling socks.
After selling socks for a few more days, he'll have to think about other ways to make a living.
To be honest, we are at the forefront of this era. As long as he can seize the opportunity and use his initial accumulated funds, he can take his family to new heights!
The morning market wasn't over yet. After the previous wave of people passed by, Jiang Sheng only had time to drink a couple of sips of water before a new wave of customers arrived.
Because there are many buyers, and the vast majority of them are attracted by the words "direct from the manufacturer".
So before the morning market had completely closed, Jiang Sheng had sold all the socks he had bought for 100 yuan.
Looking at the money jar, which had been full when he arrived, all the bags were now empty. Jiang Sheng hugged the jar and counted them from top to bottom.
The purchase price is two cents per pair, and selling three pairs for eight cents only yields a profit of two cents.
Low-priced socks costing fifty yuan, and high-end socks costing fifty yuan.
All things considered, Jiang Sheng had a total of one hundred and thirty yuan in his hand.
After deducting the cost of one hundred yuan, he made a profit of thirty yuan in just one morning!
Keep in mind that in those days, the average wage was only ten or twenty yuan. He earned a month and a half's wages in just one morning, which is incredible!
Jiang Sheng was overjoyed and happily put all the money away.
The sock vendors nearby watched with envy and jealousy.
"Young man, business is good today!"
Jiang Sheng chuckled and went straight to the stall next door to buy more than a dozen popsicles, which he then distributed to the vendors.
"Hey everyone, I'm really lucky! I'll treat you all to popsicles!"
"This is just factory direct sales, and we'll only be selling for a short period of time. Once we've cleared out the stock, we won't be back. We're sorry for disturbing everyone's business!"
Jiang Sheng smiled and handed out popsicles that cost only one cent each without a second thought.
As the saying goes, you can't hit a smiling face, and besides, Jiang Sheng wouldn't affect their business in the long run.
So no one dared to say anything; after all, they felt obligated to help others. Before long, Jiang Sheng had become one of them.
It was almost 10 a.m., and the morning market was closing. Jiang Sheng, carrying such a large sum of money, did not go home immediately, but went to the supply and marketing cooperative instead.
With the money in hand, Jiang Sheng bought a dollar's worth of rice and flour, and also bought two pounds of pork.
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