Moreover, there was not a single penny to be found in these two markets before the Lunar New Year. All fees were waived for the first six months after they opened, otherwise no merchant would have come here to do business.
The salaries of the staff and managers of the two markets, as well as the cost of utilities, constitute a significant expense. Since they couldn't earn a single penny, they had to cover all these costs out of their own pockets. Therefore, the two markets faced difficulties for the first six months after opening.
Both of these markets were losing money until the early summer of 1988, and Dong Qing was most worried about these two markets.
Li Yuzhu said, "Don't force yourself. If it really doesn't work out, let's sell some land."
Dong Qing said, "I won't sell the land unless we're starving, because our land is appreciating in value every day. If things really get too bad, we can take out another loan, but the interest on that loan won't even cover the land's appreciation. At most, our economic crisis will be over by May next year."
Many people don't understand Dong Qing's approach. During his most difficult time, he insisted on not accepting financing or selling land, and instead chose to take out a loan.
In his view, only when the company matures and gets on the right track can he obtain more shares, and they will all voluntarily seek him out for financing.
Because only a promising company would be willing to seek funding from your company. At this point, even if you approach them for funding, they probably won't be willing to do it. Even if they are willing to seek funding, they will ask for an exorbitant amount of equity, because at this point, you don't have the initiative in your own hands, and you are the one who needs their help.
Therefore, when the company is in its most difficult economic situation, financing is very passive and will result in the loss of many shares. So Dongqing insisted on bearing the burden himself during this period, believing that after the long night, there will always be a time when the dawn will break.
Li Yuzhu asked, "Why are you reluctant to sell the land?"
Dong Qing said, "Because our land is appreciating in value every month, once our two markets open successfully, they will attract all the merchants in this area to build here. Building requires purchasing, and I dare say that at that time, no one can buy land in Su Village for less than a few yuan per mu."
Li Yuzhu couldn't believe that the ground would grow so tall by early summer next year, but she also believed what her husband said; perhaps it was all out of trust in him.
What Dongqing said is not hard to understand. Whether land is valuable or not depends mainly on the development prospects of the area. When the area becomes the commercial leader of the city, the land will naturally become valuable as it develops rapidly in all aspects.
By then, land prices will skyrocket. Nobody's stupid; you can only make money doing business in prime locations. What's the use of cheap land that nobody wants?
Even if the price doubles by then, you won't be able to buy it even if you have the money. The reason is simple: it's just like the saying goes, the more expensive it is, the less likely you are to sell, because the land will appreciate in value even faster in the future.
People have this mentality: the more money they have but can't buy something, the more anxious they become, because the longer they postpone it, the less they can afford it. As a result, land prices keep rising, and all kinds of goods tend to rise in price.
As the saying goes, "buy when prices are rising, not when they are falling." This is a basic investment principle because buying at that time means making a profit. This principle is even more profound in the stock market.
This is the main reason why Dongqing chose to take out a loan rather than sell the land.
After listening, Li Yuzhu understood a lot. She said, "Since we've already bought the land in the south, let's not worry about it. Let's deal with the problems when they actually arise. Relax, putting too much pressure on yourself will only be a burden!"
Li Yuzhu's reaction was also unexpected by Dong Qing. He thought his wife wouldn't make a fuss, but he didn't expect her to be even more open-minded than he was.
Dongqing believed that his wife was not without pressure, but she was just keeping it to herself to ease her mind.
A wife's support and generosity are often the driving force behind her husband's entrepreneurial endeavors.
Although her support didn't have much of an effect, it at least provided some psychological motivation. If I had an unreasonable wife who was always nagging, it would have been a completely different story. How could I possibly do anything well carrying such a heavy burden of pressure every day?
As the saying goes, a virtuous wife is better than a vast field of fertile land. This is the truth. Even if she can't solve much for her husband, she can at least be a haven of comfort for him. On the contrary, she can only drag her husband along and may even lead to divorce.
Dong Qing suddenly pulled his wife into his arms and said, "I, Dong Qing, am content to have a wife like you in my life."
Li Yuzhu murmured, "Me too. Although I was worried and scared following you, it also gave me a great sense of security."
Remember what your wife said: success or failure in business really doesn't matter. After all, we've both tried our best. Do what you want to do. Even if you fall, as long as you can get back up, that's what makes a good husband in my heart, Li Yuzhu's eyes. From now on, I won't stand in your way anymore. Do you know why I support you?
Dong Qing asked, "Why?"
Li Yuzhu said, "Because you are my husband, I trust you."
Just then, they suddenly heard a woman behind them say, "My goodness, you two have been married for so many years and you're still so clingy, carrying each other in the street."
Dong Qing hurriedly let go of his wife and saw Chen Hong and his wife standing under the streetlight behind them. He smiled and said, "It's not illegal for me to hug your sister-in-law anywhere, is it?"
Su Wei laughed and said, "Of course it's not illegal, you can hug me as much as you want."
It's the 1980s after all, and it wouldn't be good for acquaintances to see her hugging her husband in the street. Li Yuzhu asked, "Where are you going so early?"
Su Wei said, "We arranged to have dinner at my in-laws' house last night when I came back from home."
Li Yuzhu said, "It's so great to have in-laws. I've never actually seen what they look like."
Having two elderly parents is like having a treasure. Although they can't help their children much, they are at least their children's emotional support and their livelihood.
Without the care of Li Yuzhu's parents, who would look after their three children? If Li Yuzhu had three children to take care of, she wouldn't be able to do anything. Having her parents at home is truly better than anything else.
Chen Hong said, "Why don't you come to my house for dinner?"
Dongqing said, "It really won't work. I have three young children who don't understand things."
Chen Hong said, "I forgot about it. Okay, let's go."
As dawn broke, the sound of firecrackers intensified, filling the air with their crackling and popping.
After Chen Hong and his wife left, Li Yuzhu said, "The child should be waking up soon, let's go back."
Dong Qing nodded and walked home with his wife.
Chen Hong and his wife returned to his parents' house, where his parents had already gotten up early and prepared breakfast.
Older people are like this; they consider the breakfast on the morning of the first day of the Lunar New Year to be very important, and they eat it very early, starting as soon as it gets light.
The mother took out 200 yuan and handed it to her daughter-in-law, saying, "Here, this is your New Year's money from Mom."
Su Wei said, "Mom, I'm so old, why are you still giving me New Year's money?"
My mother-in-law said, "It doesn't matter how old you are. The first year you've been with the family is your first birthday, so Mom should give you lucky money."
Su Wei took the 200 yuan and said, "Thank you, Mom!"
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