"ah?"
"Surrounding the cities from the countryside? This... this...?"
Upon hearing Lin Sen's words, Jiang Yannian and Tang Xiaohu stared wide-eyed at him, utterly dumbfounded and puzzled.
They certainly knew the saying "surround the cities from the countryside"!
After all, they live in this era, and they can recite the words of great figures by heart.
But these are tactics used in warfare.
What does it have to do with their brewery?
Therefore, Jiang Yannian and Tang Xiaohu were both very puzzled at this moment, and looked at Lin Sen with great suspicion.
"Don't panic."
"Let me explain it to you slowly."
Lin Sen picked up a bottle of beer, smiled, and looked at Jiang Yannian and Tang Xiaohu: "Since I said that, I naturally have my reasons, my strategies and tactical plans!"
"Brother Sen, there are still some things I don't understand."
Tang Xiaohu scratched his head suspiciously, blinking his eyes and looking at Lin Sen with a blank expression: "Brother Sen, that's something for fighting, it has nothing to do with our business!"
No, no, no.
"They're related!"
Lin Sen immediately shook his head several times, looking at Tang Xiaohu very seriously: "And not only is there a connection, but it's a very big one!"
"Remember this: the marketplace is like a battlefield."
“Our competition with Shen’s Brewery is like a war.”
"It's like a battle. Currently, the Shen family is the one with the advantage, possessing enough elite troops and generals. They seem very powerful and imposing."
"And we are the weaker party."
"Only the old, weak, sick and disabled remnants of the army, like candles flickering in the wind, are on the verge of a tragic end."
Lin Sen smiled coldly: "Therefore, if we want to win, we must take them by surprise and use unexpected tricks!"
"Only in this way can we achieve final victory and destroy Shen's Brewery!"
"Only then can we completely seize the beer market in Linhai County!"
With a piercing gaze, Lin Sen swept his eyes over Jiang Yannian and Tang Xiaohu in front of him, and waved his hand emphatically: "So from now on, you must remember my words, and you must strictly follow my requirements!"
"We must treat this competition like a battle."
"This is a tough battle that will determine our future and our lives, and the future of the entire brewery."
Lin Sen waved his hand emphatically: "In this battle, we can only succeed, we cannot fail!"
"Okay, Brother Sen, I'll listen to you!"
After Lin Sen finished speaking, Tang Xiaohu gritted his teeth, clenched his fists, and looked at Lin Sen with bright eyes: "Brother Sen, I will definitely do my best to help you win this battle!"
"Me too."
Jiang Yannian, with an equally solemn gaze, gave a resounding reply.
His interests and Lin Sen's interests are completely aligned and there is no conflict between them.
Because he deeply hated Shen Youde, who was greedy and treacherous.
If Shen Youde could pay a heavy price for his heinous acts, Jiang Yannian would be more than happy to do so!
"Uncle Yannian, Little Tiger."
"Don't worry, I will definitely lead you to success."
"Completely destroy Shen Youde's Shen's Brewery!"
Lin Sen smiled and patted Jiang Yannian and Tang Xiaohu on the shoulders, encouraging them.
"Brother Sen, I believe you can definitely succeed."
"but."
Tang Xiaohu scratched his head and looked at Lin Sen with some suspicion: "Brother Sen, what exactly is your plan to surround the cities from the countryside?"
"There are some things I don't understand."
"Komori?"
Jiang Yannian also looked at Lin Sen with the same suspicion, equally unable to understand the deeper meaning behind Lin Sen's words.
"It's very simple!"
Lin Sen smiled and shrugged slightly: "It's just about getting our Dongshan Beer to the countryside to sell."
"Sell to rural people first."
"After establishing a brand in the countryside, then go to the city and sell to urban workers!"
Under the suspicious gazes of Jiang Yannian and Tang Xiaohu, Lin Sen smiled and said, "Although Shen's Brewery has monopolized the karaoke bars, supply and marketing cooperatives, restaurants, and factory canteens in Linhai County, they are sorely mistaken if they think that they can dominate the entire beer market in Linhai County."
"At most, Shen's Brewery can only occupy the county town market in Linhai County by doing this."
"Get the leading cadres living in the county town, as well as those who are not short of money, to buy the Linhai beer from the Shen family."
"But how many of these people are there?"
"How much can they drink?"
Lin Sen smiled coldly, staring intently at Jiang Yannian and Tang Xiaohu: "Let me tell you, the majority of people in our Linhai County are farmers, and the largest consumer group is farmers and workers!"
"Our Dongshan Beer takes the affordable route, focusing on farmers and workers as our main markets!"
"We need to operate on a low-profit, high-volume model."
"Instead of operating like Shen's Brewery, which focuses on high profits and low sales!"
Lin Sen waved his hand heavily and said in a very firm and resounding voice.
"Brother Sen, I believe you that the workers can afford beer."
After Lin Sen finished speaking, Tang Xiaohu scratched his head and looked at Lin Sen with great suspicion: "But farmers, well, most farmers can't afford to buy beer, right?"
"Uncle Yannian, what do you think?"
Tang Xiaohu muttered something to himself, then looked suspiciously at Jiang Yannian beside him.
"That's right."
Jiang Yannian nodded and said with great certainty, "Most workers in state-owned or private factories are provided with food and lodging, and their wages are thirty to fifty yuan per month."
"They are willing to spend one or two yuan a month on beer."
"But farmers, their monthly income is only twenty or thirty yuan."
"Let them spend a few dollars on beer."
Jiang Yannian shook his head solemnly: "I reckon they're unwilling to spend the money!"
"Right!"
After Jiang Yannian finished speaking, Tang Xiaohu immediately looked at Lin Sen suspiciously: "Brother Sen, what do you think?"
“You guys underestimate the spending power of farmers.”
“Remember this, it’s not the 1960s or 70s anymore, it’s the 1980s now. Farmers may not be rich, but at least they have enough to eat and wear.”
"Then some farmers would also go to work in private factories in the city and earn money."
"So don't look at today's farmers with outdated perspectives!"
"The purchasing power of farmers is gradually increasing!"
Lin Sen grinned and said, "You said they drink beer every day. They definitely can't afford that."
"But drinking three to five bottles, or even ten bottles of beer a month, is something I can afford!"
Lin Sen stared intently at Jiang Yannian and Tang Xiaohu: "City people can drink beer every day. Country people can only drink five to ten bottles of beer a month."
"While it's true that rural residents can't compete with urban residents in terms of individual consumption, don't forget that there are simply too many rural people—their total population is ten to twenty times that of urban residents!"
"So you think that people in rural areas really have a low level of consumption?"
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