"So, Uncle Yannian, and Xiaohu Zhiqiang, you can rest assured."
"As long as our Dongshan Beer is affordable enough and tastes good, we will never lack customers. There will be a steady stream of people willing to buy our Dongshan Beer."
Under the admiring gazes of Jiang Yannian, Tang Xiaohu, and Feng Zhiqiang, Lin Sen said with a smile, "After all, ordinary people are smart; they know best what is beneficial to them and what is not."
"So we don't need to tell them what beer to buy; they'll vote with their own actions."
Lin Sen stared intently at Jiang Yannian, Tang Xiaohu, and Feng Zhiqiang in front of him: "Uncle Yannian, Xiaohu, Zhiqiang, in marketing, there is a term called customer traffic. Do you understand what these three words mean?"
"Passenger traffic?"
"This, this..."
"Komori, what does this mean?"
In an instant, Jiang Yannian, Tang Xiaohu, and Feng Zhiqiang all scratched their heads, looking at Lin Sen with great suspicion, completely baffled.
After all, they were native locals born and raised in the 1980s, so naturally they were unfamiliar with these later terms.
Let me give you an example.
Lin Sen explained with a wry smile, "It's like a temple fair being held in a place, bustling with people, there are so many people."
"Then there was no activity in another place, the streets were sparsely populated, and there were hardly any passersby."
"Then we set up a stall and sold the same products, at the same price, with the same taste."
“Tell me.”
Lin Sen stared intently at Jiang Yannian, Tang Xiaohu, and Feng Zhiqiang: "Which of these two places will sell faster and earn more money?"
"You'll definitely sell faster and earn more money if you set up a stall in a crowded place!"
"Definitely! With more people, more people will ask questions, and the chances of making a purchase are definitely higher!"
"A larger population means greater spending power!"
"The rent for rooms on the pedestrian street in the county town is twice as expensive as it is elsewhere. That's because there are more people on the pedestrian street!"
Under Lin Sen's watchful gaze, Jiang Yannian, Tang Xiaohu, and Feng Zhiqiang all responded to Lin Sen with smiles, each offering their own comment.
After all, the thing Lin Sen asked is common sense.
Even a fool knows that you have to beg in crowded places!
If you go begging in the wilderness, even if you shout until your throat is hoarse, you won't get a single penny!
"So, we can think about this in other situations by analogy."
After Jiang Yannian, Tang Xiaohu, and Feng Zhiqiang answered, Lin Sen looked at the three of them with a smile: "Our Dongshan Beer can drive customer traffic."
"After all, our Dongshan Beer is a blockbuster product, and many ordinary people are willing to buy and drink our Dongshan Beer."
"So, to use trendy terms, our Dongshan Beer is a viral product with its own built-in audience, yes, a star product!"
Knowing that the term 'internet celebrity' didn't exist these days, Lin Sen had to change it: "Therefore, these distributors can open a small convenience store while selling our Dongshan Beer."
"In the village or in the town, I sell some oil, salt, soy sauce, vinegar, cakes, instant noodles, and other non-staple foods."
"These customers who come to buy beer will naturally buy some of these side dishes as well if they need them."
"Wouldn't this bring them extra income?"
"After all, selling these groceries is very profitable!"
Lin Sen shrugged slightly and smiled, "With the traffic generated by Dongshan Beer, the money they make selling these side dishes, and the resulting increase in customer orders, will definitely be substantial!"
"After all, Dongshan Beer's trump card can attract a large number of customers to the store!"
Lin Sen looked at Jiang Yannian, Tang Xiaohu and Feng Zhiqiang in front of him: "Therefore, when introducing agents later, you can explain this principle to the villagers who consult you."
"Let them open a convenience store as well."
Lin Sen smiled and said, "In this way, it will be much easier for us to collect agency fees later."
"Because we benefited from the customer traffic brought by Dongshan Beer, even if we charge an agency fee, we will ensure that their net profit from selling Dongshan Beer is not less."
"However, the customer traffic brought by Dongshan Beer has allowed them to make a lot of money from their small shops."
"So they will definitely pay the agency fee in order to get this customer traffic."
Lin Sen smiled confidently and said, "Otherwise, if the Dongshan Beer distribution rights are snatched away by other people in the village, their customer traffic will plummet, and the shop will have to close down."
Therefore, they can distinguish which is more important and which is less important.
"This is my plan!"
Lin Sen looked intently at Jiang Yannian, Tang Xiaohu, and Feng Zhiqiang in front of him: "Uncle Yannian, Xiaohu, Zhiqiang, what do you think?"
"Wow, that's high, incredibly high!"
Tang Xiaohu gasped and gave Lin Sen a thumbs up: "Brother Sen, I am completely impressed by you."
"Your grasp of human nature is simply too formidable!"
"Absolutely, Brother Sen, you're so smart."
"I'm completely impressed by you!"
Feng Zhiqiang was also very impressed and looked at Lin Sen sincerely: "To be honest, if I were a distributor, I would definitely open a small shop on the side."
"If my shop made money because of the customer traffic brought by Dongshan Beer."
"Even if Dongshan Beer charges an agency fee later, I will still pay it even if I have to."
"After all, a small shop can make money!"
"The difference is just between earning five hundred and earning eight hundred."
"Even though paying the agency fee will mean earning less," Feng Zhiqiang muttered, "it's still better than not earning anything, right?"
"So unless there's really no money to be made, or the money you're making is too little."
"Otherwise, these distributors who have benefited from Dongshan Beer will be left behind."
Feng Zhiqiang said with a smile, "I will definitely choose to pay the agency fee!"
"That's right."
Lin Sen looked at Feng Zhiqiang with great appreciation: "You've got it."
"Komori, I understand now."
At this moment, after some thought, Jiang Yannian looked intently at Lin Sen and said, "I will explain this to them when we collect the agency fees later, as you requested."
"Make them willingly pay us agency fees!"
Jiang Yannian smiled and said, "After all, our Dongshan Beer has brought them such great profits. So it's only reasonable for them to pay some agency fees."
"That's right."
Tang Xiaohu muttered, "We sell Dongshan Beer so cheaply, so we have to charge a distributor fee! Otherwise, we'll lose a lot of money."
"Brother Sen, if we wait like this, we can add the agency fee to the money we make from selling beer."
Feng Zhiqiang said excitedly, "Our Dongshan Brewery's net profit will definitely increase by a lot!"
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