Then, a month later.
With Tang Xiaohu and Feng Zhiqiang leading the team, tirelessly selling Dongshan Beer in various villages and towns of Linhai County every day, the brand quickly gained a reputation in Linhai County.
Moreover, it was not just an instant success, but a resounding success.
Red is extremely popular.
This completely ignited the consumer market in Linhai County!
Dongshan Beer is cheap and affordable, and the taste is not bad either.
Therefore, Dongshan Beer was warmly welcomed by the people of various villages and towns as soon as it was launched.
In addition, it is early summer now, and the temperature in Linhai County is very hot, so everyone likes to drink ice-cold beer to cool off and quench their thirst.
Therefore, Dongshan Beer's sales are steadily increasing.
From the initial daily sales of 300 bottles, to 500 bottles, to 1,000 bottles, and finally to the current peak of 1,500 bottles, and then 2,000 bottles.
It can be said that everything is progressing steadily according to Lin Sen's plan.
Dongshan Beer has no shortage of sales.
On the contrary, the current problem is that production speed cannot keep up with sales!
After all, Dongshan Brewery can't produce two thousand bottles of beer a day now!
As Dongshan Beer's sales increased in Linhai County, the sales of the county's original three types of beer—Linhai Beer, Xunuquan Beer, and Xihu Beer—naturally declined.
After all, the population of Linhai County is limited, and the consumer market is only so big.
Like a cake.
If A eats one more bite, then B, C, and D will have to eat one less bite!
This doesn't actually have much impact on West Lake Beer and Xunuquan Beer for the time being.
Firstly, West Lake Beer and Xunuquan Beer are best-selling products throughout the entire Yue province. Therefore, simply losing market share in Linhai County wouldn't have a significant impact on the large and established West Lake Beer and Xunuquan Beer companies.
Secondly, West Lake Beer and Xunuquan Beer are already quite expensive, so most ordinary people can't afford them.
Their target audience consists of county-level officials and wealthy people from relatively well-off families.
And some workers.
Then, because Dongshan Beer's taste is indeed not as good as Xunuquan Beer and Xihu Beer, wealthy people in the city still prefer Xunuquan Beer and Xihu Beer.
Therefore, although the sales of Xunuquan Beer and Xihu Beer decreased, it was only a partial decrease and not a significant one.
The company most affected was Linhai Beer.
Because Linhai Beer and Dongshan Beer actually target the same group of people, there is fierce competition between the two!
Because of the Linhai beer, the West Lake beer and Xunuquan beer sold there are five cents cheaper per bottle on average.
Therefore, in the past, workers in Linhai County, as well as some farmers who wanted to drink beer, would choose to buy Linhai beer.
But now, a bottle of Dongshan beer is 15 cents cheaper than a bottle of Linhai beer!
Then the price for the zaza is even cheaper, and it even comes with glassware.
Therefore, Dongshan Beer quickly seized the vast rural market in Linhai County.
As for the city workers.
Although workers earn slightly more than farmers, the difference isn't significant. The money spent on two bottles of Linhai beer can buy three bottles of Dongshan beer.
Although Dongshan Beer tastes somewhat inferior to Linhai Beer.
But Dongshan beer is cheap.
Therefore, workers in the city have chosen to buy Dongshan Beer instead of Linhai Beer.
After all, being cheap is its biggest advantage!
Unless it's so bad that you'd spit it out immediately after taking a sip, it's completely undrinkable.
Then everyone would choose to drink the cheap and affordable Dongshan beer, rather than the expensive and poor value-for-money Linhai beer.
This has resulted in Linhai Beer, which was originally priced five cents cheaper than West Lake Beer and Xunuquan Beer, completely losing its advantage!
Linhai Beer originally intended to seize the market by offering a price five cents cheaper.
They were dumbfounded when faced with Dongshan Beer, which was even cheaper than theirs.
In the high-end market, whether it's taste, brand awareness, or market recognition, Linhai Beer cannot compete with West Lake Beer and Xunuquan Beer for the high-end market consumed by officials and wealthy individuals.
In the low-to-mid-range market, although Linhai Beer tastes better than Dongshan Beer, its price-performance ratio is far inferior to that of Dongshan Beer.
Therefore, ordinary people naturally won't pay for Linhai beer that isn't cost-effective.
After all, ordinary people are smart; they will vote with their feet when it comes to what they buy!
Even if the Linhai Brewery is in a hurry, it's useless if the people don't buy it!
Therefore, the atmosphere inside the Linhai Brewery was very heavy at this moment.
"Bang!"
"What exactly happened? What are you guys doing?!"
"Why this month?"
Shen Youde slammed his hand on the table, glaring angrily at Yang Bing, Shen Zhao, and Yang Guodong: "Our Linhai Beer sales have plummeted by 70%!?"
"It's summer, the peak season for beer sales."
"But the sales of our Linhai Beer have actually decreased instead of increased."
“Answer me.”
"Give me an explanation."
"Bang!"
Shen Youde slammed his hand hard on the table, his eyes bloodshot, furious and enraged as he glared at Yang Guodong, Shen Zhao, and Yang Bing, shouting at the three of them.
"President Shen."
Seeing Shen Youde's anger, Yang Bing could only awkwardly say, "The reason why our Linhai Beer's sales have declined is because it has been squeezed out by Lin Sen's Dongshan Beer."
"Over the past month, Dongshan Beer has significantly captured a large share of our market,"
"Therefore, the sales of our Linhai Beer have naturally been forced to plummet," Yang Bing said helplessly. "Various supply and marketing cooperatives, factories, and unit canteens have accumulated a lot of our Linhai Beer."
"We also have a lot of inventory piling up in our warehouse."
"Damn Lin Sen, it's all his fault!"
Shen Zhao's eyes were bloodshot, and he roared angrily, "Lin Sen, he's a despicable bastard!"
"Lin Sen deserves to die!"
Yang Guodong was also furious and cursing.
"Bang!"
Shen Youde slammed his hand on the table again, glaring coldly at Shen Zhao and Yang Guodong, who were muttering and cursing Lin Sen with great hatred.
This caused Yang Guodong and Shen Zhao to freeze in shock, no longer daring to speak recklessly.
"I called you here not to complain, much less to shirk responsibility."
"I don't want to hear this useless nonsense."
"What I need is a solution!"
Shen Youde, with a cold face, rebuked sharply: "If Lin Sen can seize our market, then why can't we seize Lin Sen's market?"
"I'll think of a way."
"We need to come up with a solution!"
"What's the point of you all nagging and cursing Lin Sen like this!"
Shen Youde sneered: "Could it be that you can just verbally kill Lin Sen?"
"hold head high!?"
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