"father."
"I, I, I..."
Under Shen Youde's extremely serious gaze, Shen Zhao's lips twitched repeatedly, and he was quite hesitant.
After all, if they engage in a price war, the Shen family will lose money and reduce their profits.
Shen Zhao had no idea whether Shen Youde was willing to lose money or reduce profits.
He was afraid of saying the wrong thing.
He'll end up like Yang Guodong, tragically getting beaten up...
"I'm asking you a question."
"What are you dawdling about?"
"Answer my question immediately, stop dawdling!"
Shen Youde glared at him coldly: "If you're a man, answer me straight. Are you going to fight or not? Just say it!"
"beat!"
"Father, I think we have to fight!"
Shen Zhao was unwilling to let Lin Sen's Dongshan Brewery really wipe out Shen's Brewery, completely dominate the Linhai County market, and make a fortune.
Although worried that he would anger Shen Youde, he gritted his teeth, took a deep breath, and waved his hand heavily with a ferocious expression: "Dad, our Linhai Brewery will definitely be able to kill that bastard Lin Sen's Dongshan Beer."
"Since he's so heartless, resorting to such underhanded tactics to wage a price war against us!"
"Then we'll fight him to the bitter end."
Shen Zhao roared fiercely, "Anyway, as long as we drive Dongshan Brewery into bankruptcy, we can raise the price of Linhai Beer and make back all the money we're losing now, doubling it all back."
So it's nothing.
"It's just a temporary loss of some money."
Shen Zhao snorted coldly: "Our Shen family can afford to pay this amount of money."
"On the contrary, it is Lin Sen who does not have the same wealth as our Shen family."
"so."
With a ferocious expression, Shen Zhao waved his hand menacingly: "If the price war continues for even a little longer, then that idiot Lin Sen and his garbage Dongshan Brewery will definitely fail!"
"It will definitely go bankrupt completely and tragically!"
"Um."
"The fact that you thought of this proves you're not hopeless; you still have some intelligence." After glancing at the aggressive Shen Zhao, Shen Youde turned to Yang Bing: "What's the cost price of each bottle of Dongshan Beer? How much does it sell for?"
"Mr. Shen, Dongshan Beer retails for 30 cents a bottle, and then it's wholesaled to first-tier wholesalers for 2 yuan a pitcher, which is about 16.5 cents a bottle."
"Then the first-level wholesalers sell to the second-level wholesalers at two yuan and fifty cents a pitcher, which is equivalent to two mao a bottle."
"Then the secondary wholesalers sell to the public, that is, to ordinary people, for three yuan a bundle, which is equivalent to 25 cents a bottle."
"Because Dongshan Beer is sold in sets of twelve."
"So in terms of price, it is indeed quite affordable."
Yang Bing immediately said, "Because Dongshan Beer is made from a blend of grains, its cost is relatively low."
"But as far as I know, Dongshan Beer does not currently recycle glass beer bottles, and when you buy a pitcher, they give you a free glass container."
"Therefore, the cost price is at least two cents per bottle."
"So now, they don't make a single penny for every bottle of Dongshan beer they sell."
"And then they'll compensate for the labor costs."
Yang Bing frowned deeply; "It's a complete loss-making venture."
"Uncle Yang, this should be the beginning, right?"
Shen Zhao, standing to the side, muttered, "Once the market opens up, Dongshan Brewery will definitely start recycling glass beer bottles and stop giving away glassware, right?"
"That's for sure."
"After all, it's too unprofitable to keep giving them away like this."
Yang Bing looked at Shen Youde: "President Shen, if it's Lin Sen's Dongshan Brewery, stop giving away glassware and choose to recycle and reuse glass beer bottles."
"Then their cost per bottle of Dongshan beer should be able to be reduced to one cent."
"If they sell it wholesale for two yuan a bundle, they can still make at least five cents profit."
"After all, they are made from a mixture of various grains."
Yang Bing said bitterly, "The cost is much lower than our pure grain liquor, but the price is much cheaper."
What are our current cost price and selling price?
Shen Youde looked at Yang Bing with a serious expression.
"Mr. Shen, our current cost price for each bottle of beer is 15 cents."
"Then we sold them to various supply and marketing cooperatives, factories, and unit canteens at a price of three cents per bottle, which is three yuan for a bundle of ten bottles."
"They sell it to the public for 40 cents a bottle."
"It's a bit more expensive than Dongshan beer, which costs only 30 cents when bought individually and 25 cents per bottle when bought in bulk."
Yang Bing said with a wry smile, "After all, our cost price is relatively high!"
"What do you think about a price war with Dongshan Brewery?"
Shen Youde looked at Yang Bing with a very serious and solemn expression: "How much should we reduce the price of each bottle of Linhai beer?"
"Mr. Shen, our Linhai beer always tastes better than Dongshan beer."
"Therefore, in a price war, there is no need to be lower than Dongshan Beer."
"Maintaining the same level is sufficient."
Yang Bing muttered to himself, "Sell each bottle individually to the public, and reduce the price to three cents."
"Then a pitcher, it's 2.5 yuan a pitcher, down to 25 cents a bottle."
"But in that case, we'll definitely have to lower the wholesale price we give to supply and marketing cooperatives and factory canteens. Otherwise, they won't sell if they don't make any money."
"So when we wholesale to supply and marketing cooperatives and factory canteens, the price of a bundle is reduced to at least two yuan."
"So their purchase price is two cents per bottle."
“Selling a single bottle earns one cent, but selling by the bundle earns fifty cents per bundle.”
"It's like selling by the jar; you make five cents per bottle."
"They should still be willing to sell."
Yang Bing looked at Shen Youde respectfully: "President Shen, since our cost price is 15 cents a bottle, we can still make a profit by selling it wholesale for 20 cents a bottle."
"It's just that we're not making much money anymore!"
"But in order to defeat this damn Linsen through a price war."
"Worth a shot!"
Yang Bing's gaze was extremely solemn as he waved his hand heavily!
“The unit’s canteen and the supply and marketing cooperative would definitely not be willing to make only five cents profit per bottle sold.”
"After all, there are quite a few people who participate in the discussion."
"So we still need to lower the price."
After some thought, Shen Youde said with utmost seriousness, "If we don't make a profit, we'll sell at cost price."
"Wholesale to supply and marketing cooperatives and factory canteens, one bundle costs one yuan and fifty cents."
"That way they can sell it for 2.5 yuan a pitcher and make a 10 cent profit per bottle."
"If a single item sells for 30 cents, you can make 1.5 yuan."
Shen Youde waved his hand heavily, his gaze solemn: "In that case, the sales clerks in the various supply and marketing cooperatives and factory canteens should be more motivated and willing to push out and sell in large quantities, right?"
Continue read on readnovelmtl.com
