"Making blended beer can indeed reduce costs significantly, allowing our Shen family's Linhai Beer to be profitable at first, and then we can further lower prices, bringing the price war to a fever pitch."
"Then, relying on our strength and our ample cash flow, we will completely crush Lin Sen's Dongshan Beer in one fell swoop."
"but……"
Shen Youde frowned, looking at Shen Zhao, Yang Guodong, and Yang Bing with a complicated expression: "You need to understand that our Linhai Beer's initial goal was to compete with Xunuquan Beer and West Lake Beer. So we not only want to seize the market in the entire Linhai County, but also the entire Ningbo City, and even the large markets in Yue Province and the Jiangnan region!"
"Therefore, once mixed grains are added, the taste is reduced."
"Then we can even defeat Lin Sen's Dongshan Beer."
Shen Youde sighed bitterly and said, "But against West Lake Beer and Xunuquan Beer, our Linhai Beer is at a disadvantage, and it will be difficult to compete with them on the same stage!"
"After all, in the eyes of consumers, our Linhai Beer brand is not as good as Xunuquan Beer and West Lake Beer."
"It's a low-end beer."
Shen Youde's gaze was very serious: "A brand is difficult to cultivate, but easy to ruin."
“It takes years, or even decades, to cultivate a brand and make it well-known to the public.”
"But it only takes a few days, or even an instant, to ruin a brand!"
Shen Youde looked at Shen Zhao, Yang Bing, and Yang Guodong with an extremely serious expression: "You need to understand that once our Linhai Beer is labeled as low-end beer in the minds of the people..."
"Even if we switch back to pure grain beer in the future, we won't be able to sell it at a high price!"
"This is something we must think about clearly!"
"Knock knock".
Shen Youde tapped his fingers on the table: "Is it worth sacrificing the brand's future interests for short-term gains?"
"Uh, this, this..."
Under Shen Youde's questioning, Yang Guodong's face instantly turned awkward, and he was speechless, not knowing what to do.
"father."
I think it's worth it!
At this moment, Shen Zhao looked at Shen Youde with a serious and focused gaze: "Father, you taught me before that I should learn from the strengths of my competitors."
"Selling beer made from blended grains with low profit margins and high volume is the biggest advantage of Linsen Dongshan Brewery."
"This is something we should learn from."
Shen Zhao shrugged slightly and said, "Father, through Lin Sen's Dongshan Beer's great sales, I've realized something. What ordinary people care about isn't the taste, but the price."
"As long as the price is cheap enough, even if the taste is not so good, people are still willing to buy it in large quantities!"
"Therefore, after we start making blended grain beer, we can completely change our current sales model, from taking the high-end boutique route to taking the low-end mass market route."
"As long as the cost price is low enough, there is still a profit to be made."
"Moreover, the market is large and the competition is small."
Shen Zhao grinned and said, "If we continue to pursue the high-end boutique route, our Linhai beer is not much cheaper than Xunuquan beer and West Lake beer, but the taste is slightly inferior to them."
"So after leaving the county, I estimate that people in Ningbo City and other cities in Yue Province will not buy our Linhai Beer."
"After all, the prices are similar, and West Lake Beer and Xunuquan Beer are both well-established brands."
"So if I were a consumer, I would definitely choose an established brand first."
Shen Zhao looked at Shen Youde: "But if we don't compete with them directly and take the low-price, mass-market route, we can avoid this trouble."
"Even with low profit margins and high sales volume, there's still a profit to be made."
"As long as you sell a lot, the profit will be just as high!"
Shen Zhao waved his hand heavily: "Father, I think that's what Lin Sen thinks."
"Therefore, we can certainly make use of Lin Sen's strengths."
Shen Zhao scratched his head: "This just proves that old saying, what's it called, something like 'skill' or 'barbarian'?"
"Learn the superior techniques of the barbarians to control them!"
Yang Bing, who was standing to the side, immediately smiled and said.
"Yes, yes, yes."
"That's the sentence!"
Shen Zhao looked intently at Shen Youde: "Father, we really can change to a low-profit, high-volume model!"
"Um."
After hearing Shen Zhao's words, Shen Youde took a deep breath and looked at Yang Bing with a very serious expression: "You think so too?"
"President Shen, the young master's idea is very creative."
Yang Bing immediately said, "The market for the poor is very vast."
"Although our profit margin will be lower this way, we can avoid direct competition with Xunuquan Beer and West Lake Beer!"
"After all, it's very difficult to compete with these two established beer brands in the Ningbo city market and other provinces."
"So why don't we take a different approach, get rid of Lin Sen first, and then expand the city?"
Yang Bing said with a smile, "Of course, if you're still not entirely at ease, Mr. Shen, we can take out Lin Sen and then use Ningbo City as an experiment to see if this low-end, high-volume grain beer sells well and what the profits are like."
"If it sells very well and the profit is not too bad, then we can expand this sales model to the whole province."
"Similarly, if it doesn't sell well, or the profit margin is too low."
"Then let's revert to our previous strategy, choose pure grain craft beer, and compete with Xunuquan Beer and West Lake Beer for market share!"
Yang Bing smiled and looked at Shen Youde: "President Shen, I really think that the young master's idea is worth a try. It has a very high success rate!"
"Yes, Mr. Shen."
"Since the people of Linhai County accept this approach, Lin Sen's Dongshan Beer can be sold in large quantities, even to the point of being in short supply, and is very popular among the poor."
"Then the people in other counties and cities must be the same!"
"After all, our country still has more rural people than urban people."
"There are still more low-income people than high-income people."
Yang Guodong muttered, "It's not just the people of Linhai County who have low incomes; it's the people of other counties nearby, as well as other cities in Yue Province and other cities in Jiangnan."
"The income isn't high either!"
Yang Guodong grinned and said, "So the strategy of low prices, high volume, and low profit margins really works."
"Anyway, for these poor people, they care more about the price than the taste!"
"President Shen."
"father!"
Instantly, Shen Zhao and Yang Guodong also looked at Shen Youde with serious and expectant expressions.
"Um."
"this."
"this……"
Under the intense gazes of Yang Bing, Yang Guodong, and Shen Zhao, after some hesitation, Shen Youde finally made up his mind!
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