"Maintenance, that should be easy to understand, you should be able to grasp it immediately."
Looking at Tang Xiaohu and Feng Zhiqiang, who were both puzzled and confused, Lin Sen smiled and said, "Since our Dongshan Beer's main sales area is currently the various towns and villages in Linhai County..."
"So what you need to do is to maintain the market in these towns and villages."
"We should encourage these township and village distributors to actively seek out villagers to sell our Dongshan Beer."
"We absolutely must not say that Linhai Beer will take over our town and village market."
Looking at Tang Xiaohu and Feng Zhiqiang, who were both suspicious, Lin Sen said with an extremely serious expression, "This is something you must be very careful about and do well."
"Because if the core base is gone."
"Then our Dongshan Brewery will too."
Lin Sen looked at Tang Xiaohu and Feng Zhiqiang with an extremely solemn expression: "It's completely over!"
"hiss."
"Gulp."
"This, this, this..."
After Lin Sen finished speaking, Tang Xiaolong and Feng Zhiqiang both gasped, their faces turning pale and their expressions becoming extremely flustered.
After all, Dongshan Brewery is now not only everything to Lin Sen, but everything to them.
If Dongshan Brewery is completely shut down, they won't benefit from it either; they'll be finished too.
"Remember this, don't take what I say lightly."
"This is a very serious matter!"
Looking at Tang Xiaohu and Feng Zhiqiang, whose faces were pale, Lin Sen once again gave them a very serious warning.
Because Lin Sen, who came from a later era, had seen far too many similar cases.
Many well-known brands have gradually disappeared from people's sight and gone bankrupt, fading into obscurity.
The root cause is that these brands blindly expanded their market!
Some low-end brands originally targeted ordinary people with limited funds, or those in county towns and second- or third-tier cities.
However, these brands, in order to make big money and expand, have flocked to first-tier cities.
It involves various packaging, various promotions, and price increases.
Then something tragic happened.
Consumers in first-tier cities don't buy into this brand because they perceive it as an ordinary brand, even with its extensive advertising.
This is because the brand, after entering first-tier cities, considered itself high-end and raised its prices.
It's neither approachable nor affordable.
Therefore, in county towns and second- and third-tier cities, there will be a corresponding increase in urban competitiveness.
So the inevitable fate of this brand is that it will be eliminated by the times.
After all, reality is cruel; a brand that can't keep up with the times will be eliminated.
Therefore, Lin Sen knew very well that his Dongshan Beer's consumer market consisted of rural residents and urban workers.
In short, they are all people who don't have much money and like cheap and affordable things.
Therefore, Dongshan Beer aims to be affordable and accessible to the general public!
The key is to sell more at a lower profit margin!
Therefore, the rural market is something we absolutely cannot give up!
Even wealthy people in the city look down on Dongshan Beer, thinking it's too low-class and embarrassing to drink, so they won't buy it.
Lin Sen didn't care at all.
Because for Lin Sen, Dongshan Beer's target audience wasn't these people at all!
Furthermore, even in the 1980s, let alone now, even in the 1910s and 1920s, there were still far more poor people than rich people.
Therefore, Dongshan Beer, which focuses on affordability and value, still has a broad market.
Therefore, Lin Sen definitely needs to hold onto his core base!
After all, as long as you have a firm grasp on the core business, even if you fail to expand, it doesn't matter. You can turn over a new leaf and make a comeback.
But if the core base is gone, then it's truly all over!
"Remember this: rural markets are of utmost importance to us, and we must protect them well!"
Therefore, Lin Sen looked at Tang Xiaolong and Feng Zhiqiang in front of him with great seriousness and gave them another warning.
"Don't worry, Brother Sen, I will definitely keep an eye on the village and town markets and won't let Shen's Linhai Beer steal our business!"
"Absolutely! I, Brother Sen, will definitely go to the villages and towns to encourage these village-level agents to actively promote and sell their products!"
Under Lin Sen's intense gaze, Tang Xiaohu and Feng Zhiqiang immediately patted their chests and made a series of solemn promises to Lin Sen.
"good."
"very good."
Looking at Tang Xiaolong and Feng Zhiqiang, who were full of energy and extremely serious, and who were listening to his instructions, Lin Sen nodded slightly in satisfaction: "Then this ambition means expanding the sales channels for our Dongshan Beer."
Lin Sen laughed and said, "That's easier to understand now."
"Brother Sen, how do we expand our sales channels? We've tried our best in the county town, but we still can't sell anything."
"Yeah, Brother Sen, these factory canteens won't let our beer get on the market, we really have no choice!"
Looking at Lin Sen in front of them, Tang Xiaohu and Feng Zhiqiang both had worried and helpless expressions.
"You guys."
"Can't you use your brain?"
Looking at Tang Xiaohu and Feng Zhiqiang, who both looked worried, Lin Sen felt helpless and poked their heads with his finger: "It's true that it's not easy to sell in our Linhai County right now, I understand."
"But is there only one coastal county in the world?!"
"ah!?"
"Brother Sen, what do you mean?!"
Upon hearing Lin Sen's words, Tang Xiaohu and Tang Xiaolong scratched their heads and looked at Lin Sen with great suspicion.
"Our Linhai County is adjacent to several counties and districts of the city."
“It’s really difficult for us to sell in the county and districts right now.”
"After all, every county and district has its own local bullies, who are not easy to deal with."
"But aren't the villages and towns in neighboring counties and districts, which are adjacent to our Linhai County, ready-made markets?"
Lin Sen looked intently at Tang Xiaohu and Feng Zhiqiang in front of him: "You may not know the people in these villages and towns, but our agents definitely know the people in these neighboring villages and towns."
"You just need to talk to them and introduce them to each other."
"Then we'll take care of these local bullies in the neighboring villages and towns, and give them some of the profits."
"In this way, our Dongshan Beer can naturally be sold directly in these nearby villages and towns, right?"
"Wouldn't that easily expand sales channels?"
Looking at Tang Xiaohu and Feng Zhiqiang in front of him, Lin Sen said with a smile, "You two should use your brains more often."
"Remember this, your heads aren't filled with tofu dregs."
"If you use your brain more, there will always be more solutions than problems!"
Lin Sen took a sip of tea and looked at Tang Xiaohu and Feng Zhiqiang: "Now you understand, right? You know how to make progress and expand your business from here on out, right?"
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