"Although the liquor market remained strong until the 2000s."
"But whether it's Moutai with its soy sauce aroma technology, Fenjiu with its light aroma, or Wuliangye and Guojiao, sales are gradually declining."
"Because young people don't drink this stuff anymore."
"Young people no longer engage with or accept the drinking culture associated with baijiu (Chinese liquor) at banquets."
"Therefore, the sales volume of baijiu naturally decreased, and it gradually became unsellable."
"After all, when you hype something up, whether it's its efficacy or its rarity, you need an audience."
"Like the stamp collecting market around the turn of the millennium, which was extremely popular."
"Around the turn of the millennium, a set of rare stamps could sell for a staggering 100,000 yuan."
Lin Sen shook his head: "But in the 1920s, let alone maintaining value, even if a set cost 10,000 yuan, nobody would buy it!"
"Because young people don't accept this stuff anymore, there's no market for it!"
"Even rare watches like Rolex, Patek Philippe, Omega, and Charles Mead are seeing their market shrink."
"Because young people prefer smartwatches and are no longer interested in these."
"Like a Ponzi scheme, once there's no one left to take the last hit, it's bound to collapse completely."
"But with beer, there's no such worry!"
Lin Sen's eyes were very bright: "The sales of beer in later generations have been increasing every year!"
"Especially in the youth market, the market share of beer is far higher than that of baijiu, red wine, and huangjiu!"
“There are plenty of young people who drink red wine and yellow wine instead of baijiu.”
"But there are practically no people who don't drink beer."
"There aren't many women who don't even drink beer!"
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