Chapter 85 The Beverage Business!



"Foreign liquor, huh?"

Upon hearing this, Lin Sen immediately laughed: "This imported liquor must be very expensive, right?"

"well enough."

Upon hearing this, Chen Mengyuan immediately replied with a smile, "Our beer comes in a pitcher of 24 bottles, and it costs 15 yuan per pitcher."

"As for imported liquor, the cheaper ones are five yuan a bottle or ten yuan a bottle."

"The more expensive ones are thirty-one bottles, fifty-one bottles, or even one hundred-one bottles."

“I’ve met two big bosses before who ordered ten bottles of this imported liquor that cost 100 yuan a bottle.”

"hiss!"

Chen Mengyuan held up three fingers, gasping in astonishment: "That's a whole hundred yuan! They're so rich!"

"They are indeed very rich."

"Bosses, the one thing they have no shortage of is money."

After Chen Mengyuan finished speaking, Lin Sen responded with a smile, but did not order any foreign liquor.

Because Lin Sen doesn't actually drink much.

Let alone foreign liquor, even the much-hyped "sauce-flavored technology" that girls step on in later generations, Lin Sen wasn't really that interested.

Furthermore, Lin Sen knew very well that...

Most of the imported spirits advertised as "red and romantic" are actually fake.

They said it was imported goods sent from Hong Kong Island.

But most of them are actually counterfeit products produced and bottled in the coastal areas of Fujian and Guangdong!

After all, in the 1980s and 90s, the Fujian and Guangdong regions were not lacking in smuggling gangs and counterfeiting gangs!

After all, smuggling and counterfeiting are dangerous activities, even if they involve risking one's life.

But the profits are substantial.

They are all extremely profitable businesses!

"Brother, let's have another drink."

Is this your first time visiting Honglang Romance Park?

Seeing that the Tang brothers, Xiaohu and Xiaolong, were already impatiently embracing the hostesses beside them and groping them all over, panting heavily, he noticed that they were already impatient.

Lin Sen, however, never laid a hand on her.

So Chen Mengyuan was genuinely quite surprised.

"Haha, that's not important."

Lin Sen smiled and shook his head, ignoring Chen Mengyuan's question.

He stood up, walked to the door, and looked at the lively scene in the Red Romance ballroom on the first floor, where men and women were jumping and drinking.

These people probably consume at least a thousand yuan worth of alcohol every day!

"Usually, West Lake Beer or Jiangshan Beer sold at roadside supply and marketing cooperatives and restaurants costs between 50 and 80 cents per bottle,"

"The price of beer produced by local small workshops is three cents a bottle."

"The beer sold at Honglangman is mostly West Lake Beer and Jiangshan Beer, which are sold individually for one yuan a bottle."

"These customers can easily consume a thousand bottles of beer a day."

"In 1984, there wasn't much consumption of beverages and alcohol. It was perfectly normal for all adults to drink beer."

"And in Linhai County where I am, there are about 500,000 people, of whom at least 100,000 are young and middle-aged men of drinking age!"

"Based on an average of 50 to 100 bottles of beer per person per year."

"This is the market for five to ten million bottles of beer a year."

"Based on a mid-range price of 50 cents per bottle, this represents a huge market worth at least 2.5 million to 5 million yuan!"

"hiss."

Thinking of this, Lin Sen gasped.

His gaze was intense, and his eyes shone brightly.

The beverage market has tremendous potential!

"It's 1984 now. In our Linhai County alone, the liquor market has reached at least three million yuan."

“The entire city, the entire province, or the entire Jiangnan region.”

"This beer market could reach at least 100 million!"

"I only need to occupy one-third."

"Don't even mention one-third, it's not even one-fifth or one-tenth of the market."

"That's a full fifty million, or at least ten million!"

"And this is just the beginning."

Lin Sen grinned and said, "In 1984, it had only been a short time since the reform and opening up began, so people's lives were just starting to improve, and they were still reluctant to spend much money."

"As time went by, it was the 1990s, and even the millennium."

"With the arrival of the demographic dividend and the economy getting better and better."

"The beverage business is a completely untapped market."

"Unlimited potential!"

Lin Sen clenched his fists, his eyes burning: "After all, after the millennium, KTVs, nightclubs, and clubs were everywhere."

"Then, late-night barbecue stalls also sprang up one after another."

"Young people go to KTVs, nightclubs, or clubs to find girls."

"Drinking beer is just like drinking water!"

"Similarly, it's perfectly normal for three or five people to have barbecue skewers and late-night snacks at a barbecue stall, and drink a case or two of liquor in one meal."

"By the 20s of later years, the average beer sales per person were basically one hundred bottles."

"Keep in mind that this per capita figure includes women, the elderly, and children."

Lin Sen smiled with a gleam in his eyes: "If we're just talking about men of marriageable age, then the average beer sales per person should be at least two hundred bottles a year."

"This liquor market is absolutely unquestionable!"

"Beer has a better market than baijiu, red wine, and huangjiu."

Looking at the men and women in the brightly lit dance hall, Lin Sen muttered to himself, "After the millennium, red wine was briefly hyped up for more than a decade."

"But because it's troublesome to drink, they insist on making it seem sophisticated."

"So in the end, they were abandoned by the people."

"Several major domestic wine companies are experiencing a decline in sales and profits, which is truly disastrous."

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