Chapter 178
Good news came one after another. The trademark they applied for had been approved, and the staff of the Trademark Office called and asked them to come during the working days to pay the fees and collect the materials.
The approval speed was much faster than expected, perhaps because there were fewer applicants and no need to queue.
When the staff member was about to hang up the phone, he was hurriedly stopped by the person next to him and the person who took the phone took over. It turned out to be the very enthusiastic Section Chief Wu.
"Hello~ Is this Lao Su? I'm Section Chief Wu!"
"Hello, Chief Wu! Long time no see."
"Yes! Your trademark has been approved. You can use it after receiving the materials. When are you free to come over?"
"Let's go tomorrow. My daughter and I will go there tomorrow afternoon when you are at work!"
"Okay, okay! Oh! I saw your business in the newspaper a few days ago and recognized it right away! You're now famous. Originally, the trademark would have taken some time to be announced, but I expedited the process for you. Fortunately, you applied for the trademark in advance, so it will be much easier for you to promote your business after you get it!"
…
After hanging up the phone, Su Miao said, "Dad, when we go to the Trademark Office tomorrow, let's pack some braised food to take with us. Section Chief Wu has done a great job, so we should show our appreciation."
Su Yuanzheng nodded: "Of course, I'll pack a few boxes and send them over."
"Yeah, pack a few more boxes and let him give them to the comrades from the Industry and Commerce Bureau to try."
What Su Miao did really touched Section Chief Wu's heart. The father and daughter came to pay the fees, received the materials, and politely presented a few boxes of braised food.
Section Chief Wu initially refused to accept it, but Su Miao said that the store was doing a promotion and it was for new customers to taste, so he accepted it.
As soon as the father and daughter left, Section Chief Wu couldn't contain his smile.
I left one box for Corey, and took the rest to visit all the offices in the bureau with my subordinates.
"Oh! Are you all busy? You've worked so hard! Come on, come on, everyone take a piece of the braised food and try it!"
My colleague took a piece of it and tasted it, then nodded and said, "This stew is really good!"
"Old Wu, what's your happy event today? Are you treating me to some braised food?"
"Oh! Actually, it's nothing. Did you read the special report on livelihood issues in the Yongcheng Daily a while ago? Isn't there a Su Ji Food Shop up there? This is their braised food!"
"Oh! I saw it. You went out specially to buy it? No wonder it was in the newspaper. It must be delicious. I'm going to buy some for my family's dinner party tomorrow."
Section Chief Wu waved his hand, his face chuckling. "I didn't buy it! They applied for a trademark before, and I expedited the process. They gave it to us as a thank you! I said no, no, it's my responsibility."
They kept stuffing it into my hands! I had no choice but to accept it! Finally, they said they were giving it to new customers to try. I thought it wouldn’t be appropriate to charge so much for just a few of us new customers! So they let everyone try it!
"Great! Old Wu! This is a key department now. You're able to address the people's pressing needs. That's great! You can get the full year-end bonus!"
"Old Wu, you're making us feel guilty about it. You're so dedicated to promoting this company. I didn't realize you were so enthusiastic!"
"We're all in luck today thanks to Old Wu. Come on, come on! Everyone, have a try!"
Section Chief Wu walked around the bureau and returned to his office satisfied.
The subordinate said excitedly: "Boss! Today we can finally hold our heads high. It's been a long time since we have been so useful."
"Yes! Yes! I've been sitting on the bench for so long and I'm so frustrated. I think these boxes of braised food are more effective than giving a banner! Businessmen really know how to do things!"
"Don't worry! With more and more private companies in the future and everyone's trademark awareness increasing, we will definitely prosper!"
…
Once you have the trademark, you can start preparing the materials.
After closing the store at night, Su Yuanzheng took down the sign and painted an icon with waterproof paint. Fortunately, the one they chose was very simple and it would not be a problem to paint it freehand.
The issue of printing trademarks on the packaging that I discussed with Brother Xiaopang before has also been resolved well.
Brother Xiaopang called and said that because many new plastic factories had opened in Guangzhou in the past six months, the price of customized packaging, although not very cheap, had dropped and was within Su Miao's acceptable range.
If you order in bulk, the price can be as low as one cent for two. After the goods are shipped, you can take the truck back home from Little Fatty's house.
Su Miao followed the advice of Little Fatty, sent the sample of the trademark over, and ordered plastic bags for 200 yuan.
In addition to the trademark issue, Su Miao also considered the employee uniforms.
Nowadays, except for a few large restaurants and state-owned food stores, ordinary restaurants do not have unified clothing.
If we want to become bigger and stronger, we have to be one step ahead of others. Uniform clothing is not only pleasing to the eye, but also more standardized and hygienic, allowing diners to enjoy great service at a low price.
She pondered for two days and finally came up with several large drawings.
Everyone in the store sat in a circle, looking at the very abstract paintings on the drawings and asking sincere questions.
"Miao Miao, what is this?"
Su Miao cleared his throat strategically and said calmly, "This is the employee uniform design I drew."
"Oh~"
Everyone responded very respectfully, but in their hearts they couldn't help but think that the omnipotent Miaomiao actually had something that he was not good at.
Su Miao gestured according to the blueprint: "There are three styles. One is more Zhuang ethnic style, one is simple style similar to the state-owned stores, and one is formal Western style. Each style has different styles and thicknesses for summer and autumn."
After discussing it, everyone felt that both the simple ethnic style and the Western style were good, but considering the regional characteristics of their area and the fact that Su Miao's family was originally Zhuang, they finally decided to use the one with ethnic characteristics.
In summer, it is a set of short-sleeved shirts with nine-point wide-leg pants, which is the daily working attire of the Zhuang ethnic group.
In autumn, change into long-sleeved tops and trousers with narrow sleeves. If it gets a little cooler, you can wear a thin jacket with the same pattern.
The catering industry has strict requirements on hygiene, and clothes must be changed and washed every day, so each person will be given three sets of each style.
Clothes for winter are not customized. You can wear whatever you feel comfortable in, but you must wear a uniform apron. The apron is the dark blue color commonly used by Zhuang brocade, and is embroidered with a large Su Ji Food Store trademark.
Because it is a staff uniform, it does not need to be made too exquisite. Just sew a few laces on the lapels, cuffs and trouser legs, and the style will come out.
After deciding on the plan, Su Miao contacted the tailor shop that used to be next to her house. The shop had now moved deeper into the residential area and was located in the owner's small courtyard, which saved the rent directly.
In the past, orders were mainly obtained by attracting new customers from old ones, and in fact, we made more money than when we opened the store in Zhengxiang.
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