Chapter 248
Su Miao selected a lot of reading materials suitable for children, including idiom stories, folk tales, animated picture books, etc.
The goods here are diverse and complete. Su Miao picked more and more from the two adjacent stalls and almost bought all the children's books from both stalls.
Finally, I stopped because I felt I couldn't lift it anymore. The books were thin and thick, some were paperback and some were hardcover, and the prices were different.
After calculating the price, a stack of books that reached Su Miao's knees only cost less than 5 yuan. You couldn't buy so many at this price at Xinhua Bookstore.
The owner of a stall saw that she had bought so many books that would easily fall when moving them, so he gave her a long red plastic rope.
I also helped her tie up the stack of books so she could just carry it.
Originally, she wanted to send it directly to the post office, but then she changed her mind and thought that if she wanted to send things back from Yongcheng, she would have to go to Ning County first, and then the postal staff would deliver it to Sujia Village after subcontracting.
Logistics is very slow nowadays. If it is sent like this, it may take three days to reach the children.
So she went directly to the bus station and found a bus to and from Ning County.
After weighing the books and registering basic information, the attendant also found a piece of cloth to wrap them up.
"Miss, the shipping fee is three cents. We're about to leave. It will take about an hour to get to Sujia Village. Remember to notify the person to pick it up at the shuttle bus stop. We will only stop for 5 minutes at most. If he doesn't wait, he will have to go to Ning County Bus Station to pick it up himself."
"Okay, I understand."
After returning home, Su Miao called the Sujia Village store, and it was his second uncle who answered the phone.
"Uncle, I'm Miaomiao. I asked the shuttle bus to take a stack of books back to the village. It will arrive around one o'clock. Please come out and pick them up for me later. They are for Xiao Xihuzi and the others to read together."
"Okay, okay! Second uncle promises to complete the task!"
During dinner in the evening, Su Miao shared the idea of collecting cards to redeem prizes with everyone, and everyone showed great interest in this method.
Su Yu said, "Miao Miao, do you give a card with every can of papaya shreds? Once you collect a certain number, you can redeem the prize? That's actually quite easy."
Su Miao replied: "Brother Yu, I have thought of several ways to redeem the prize, some are simple, some are difficult. The simple ones are for small prizes, and the difficult ones are for big prizes."
Sister Hui couldn't wait to say, "Tell us how to redeem the prizes! I think it's very interesting!"
"We design a set of patterns, preferably a combination that is familiar to everyone, such as "Water Margin", "Journey to the West", "Calabash Brothers" and so on.
Then we upgraded the packaging of papaya shreds, and included a card with each can. Collecting all the card styles in the set can be exchanged for a super prize.
If you haven't collected all the styles yet and have collected multiple identical cards, you can also redeem a certain number of single-style cards for small prizes."
Jiang Fengyi was eager to try it out after hearing this. It was just like drawing cards in poker. Maybe the next card he drew would make a pair, or maybe he would never be able to make a pair.
"What's the big prize? It has to attract talented people!"
Su Miao said, "I have two ideas for the grand prize. One is a direct cash reward of 999, and the other is a home appliance of the same price. Which one do you think is better?"
Yingzi said: "I think customers will definitely prefer cash. They are all of similar value anyway, so why not just take the cash home and buy whatever they want."
Jiang Fengyi proposed another idea: "But wouldn't it be more effective to promote home appliances? Think about it, let's buy the prizes first, tie them with big red flowers, and display them in the store. With such large, real objects right in front of people, everyone will be tempted."
Su Yuanzheng thought for a moment and said, "Then why don't we just put up a big poster in the store with our promotion details written on it and circle the 999 cash in red. Wouldn't that also have a promotional effect?"
"Dad, this is a great idea. When customers come to dine and see the poster, they'll definitely ask what the event is about. Word will spread like wildfire, and I'm even planning to put an ad on TV!"
"Put a papaya shreds commercial on TV? Will they let us?"
Everyone gasped. They all thought being on TV was a truly remarkable thing. But now, the ads on TV were all for nationally renowned brands. How could their tiny shop's shredded papaya even be on the air? They might not even be allowed in on the TV station.
“Why not? It’s just a matter of advertising costs, but that’s something we’ll plan for later.
Now we have to plan the details of this event first, and then ensure that the production of shredded papaya can keep up after the event starts. Otherwise, people will come to buy it and find that it is out of stock, which is not a good experience. Our fast-moving consumer goods category is not suitable for that kind of hunger marketing."
Su Miao took out a pen and paper, wrote down the plan he had discussed with everyone, and then proceeded with it step by step.
First of all, the card style and specific redemption rules. The cards are divided into two groups, one group is the twelve zodiac animals, and the other group is the four masters and apprentices in Journey to the West plus the little white dragon.
If you collect two sets of seventeen tickets, you can exchange them for 999 yuan in cash. If you collect one set alone, you can exchange it for a radio.
If you draw the same card consecutively, you can go to the store and redeem 5 identical cards for a bottle of papaya shreds.
The cards are not real-name cards, so multiple people are allowed to collect cards together, but each card has a unique code, and each card and code will be destroyed on the spot after the prize is redeemed.
Physical prizes must be collected at the store. If out-of-town guests want to redeem cash prizes, they must first send all cards for verification and then redeem the prizes by real-name mail remittance.
In order to control the number of winners, Su Miao selected two limited edition cards, the Tiger Card and the Monkey King Card. Only thirty copies of each would be printed and they would be released into the market gradually in stages.
Therefore, there are only thirty places to redeem the ultimate grand prize at most. If someone cannot wait and has already redeemed a single set of prizes in advance, the number of winners of the ultimate grand prize will decrease accordingly.
Of course, only Su Miao and Su Yuanzheng know about this cost control, and it is confidential.
The next step is to design the card style, and this has to be done by Ye Jiayin's cousin again. However, because more styles are needed this time, she can no longer ask Jiayin to do favors, she has to pay.
But she didn't know the market price, so she asked Jiayin directly.
"Actually, I don't know much about it, because my cousin is still a junior in college. She usually takes on some private commissions, but the fees vary depending on the design. Sometimes, to increase her fame, she even does designs for people for free, such as restaurant signs and business cards. I'll have to call her and ask."
"To increase fame?"
"Yes, they need to have good works, or well-known works, so that more and more people will come to them for design work, and their value will also increase."
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