Chapter 280
A week later, Su Miao and Su Yuanzheng went to the TV station to sign the contract, and then Director Yang took them to the Finance Department to pay the fees.
Director Yang had secured a large order for the station, and explained cheerfully, "The station's regulations require you to pay the full amount directly. I reminded you of this over the phone yesterday. Did you bring everything with you?"
Su Yuanzheng patted his small bag and said, "I brought it. I understand. I have to hand it in anyway, whether it's early or late!"
"Director Li, we are here to pay the advertising fee. Here is the bill." Director Yang handed the payment list to Director Li of the Finance Department who was sitting at the desk.
Director Li checked the payment items and amounts in detail, then took the money handed over by Su Yuanzheng, counted it carefully three times, and picked up the money to look at it in the light.
After confirming that there was no problem, he immediately put the money into the locked drawer in front of the seat.
"Okay, no problem. I'll write you a receipt."
Once the receipt is received and the contract is signed in triplicate, the deal is officially concluded and the next step is to begin.
Director Yang called two colleagues to a meeting. She asked the Sus, "Your product is shredded papaya. Do you have any ideas for the commercial? Do you have any ideas for the content and presentation?"
Su Miao has really thought about this in the past few days. According to her memory, the advertisements in the 1980s and 1990s were based on sincerity as the main tone. Many times, they reflected daily life scenes and appropriately incorporated products into the advertisements. A good advertisement should also have a slogan that can reflect the characteristics of the product and is catchy.
For example, "XX, see you every day", "Yanwu, Yanwu, one song brings one love", "There must be a road when the car reaches the mountain, and there must be XX car on the road", etc.
She told Director Yang her idea: "Xiao Yang, our shredded papaya is a food product. We hope it can be found on the tables of thousands of households. Therefore, we hope that the advertising setting can be down-to-earth and practical. We want to condense a coherent and complete daily situation into these 15 seconds, and finally summarize it with a memorable and easy-to-read slogan.
We're currently running a promotion where customers can collect credit cards and win cash prizes. Some customers have already received their winnings, and we'd like to feature this in our advertising. I have a half-baked idea, something I came up with on the spur of the moment, but I'm not sure if it'll work.
Director Yang smiled and said, "That's not an immature idea. I feel like you've done just as much research on advertising as we have, and what you've summarized is the essence. Feel free to share it with us so we can learn from it."
The other two colleagues also nodded in agreement, and it was obvious that they were very interested in what Su Miao had just said.
Su Miao quickly said: "No, no, this is just my own imagination. The scene could be an ordinary family's dinner time, and a little girl says to her mother, "Mom, I want to eat shredded papaya."
The mother picked up a new can of shredded papaya and opened it. The camera zoomed in to show the shredded papaya. The mother picked up a chopstick of shredded papaya and gave it to her daughter. She pulled out a card and found that it was the card they were missing.
The camera then cuts to a family happily coming to our store to claim their prize. We hand them the cash prize, and the final scene freezes on the prize redemption notice board, accompanied by the words, "Su Ji's delicious food, a must-have with rice."
Her creativity was recognized by everyone, and even the staff who were not involved in the project came over with interest.
Director Yang was pleasantly surprised and said, "Your idea is amazing. You even thought of such a smooth transition. Maybe you can study advertising when you apply for university."
In his previous life, Su Miao took the college entrance examination in 1992. That year, the advertising major at University A had just been established. He didn't know which universities had established this major before that.
She asked curiously, "Sister Xiao Yang, are there already universities offering majors in advertising design? This should be a fairly new major."
Director Yang replied, "It's very new. Many universities don't have it yet. Xiamen University established the first advertising major in China in 1982 and began to enroll four-year undergraduate students in 1984. If you are interested in this major, Xiamen University is naturally the best choice."
Su Miao nodded in understanding, then added, "Although Xiamen University is a very good school, my aspiration is University A, so I might not be able to attend it."
Wow! After hearing this, several staff members in the advertising department thought this girl was a bit too ambitious. Xiamen University is already a well-established and prestigious university, and she doesn't like it? She's targeting University A? Getting into a prestigious university isn't easy.
Director Yang seemed to have read his colleagues' inner thoughts and said with a smile, "Don't think she's joking. Miaomiao was the top scorer in our city's middle school entrance exam last year. She has already passed the skipping exam for a high school and will be taking the college entrance exam next year."
These words stung their hearts even more than Su Miao's words just now. Huh? Your family is rich, and you're the top scorer in the high school entrance exam? And you're skipping a grade to take the college entrance exam? Little sister, how did you get born?
To be able to work in a TV station, one must have at least a secondary technical school education. The advertising department has higher educational requirements, and most of them are college graduates, while Director Yang has a bachelor's degree.
The advertising department was established in the station after Director Yang came to the TV station two years ago. The cultural level of this staff is very high-tech in the unit, but when they were studying before, they did not get the top score in the middle school entrance examination and the college entrance examination. For a time, they also looked at Su Miao with admiration.
Advertising planner Xiaofang sorted out the plan that Su Miao had just mentioned, and they all thought it would be a good idea to shoot according to this script.
Director Yang finally proposed a revision: "Since the slogan is said at the end, it is not appropriate to have only the prize redemption notice board in the last scene. The product should be highlighted again.
How about this, put a small table next to the prize redemption column, put two bottles of papaya shreds on it and put the promotional slogan in bold subtitles, this might be better. "
Su Miao and Su Yuanzheng both felt that this modification was appropriate, so the advertising shooting plan was finalized.
Next came the casting. Xiaofang said, "You both look really good as father and daughter. There's no need to find other actors. Just call your mother and we can shoot the film as a family of three.
Moreover, shooting advertisements for your own products will actually have a better effect. Think about it, when customers come to your store after seeing the advertisement, they will see that you are just like the people on TV. This will make them feel more familiar and trust your products more.
As for the scene of receiving prizes in the store, you can just have your employees come to redeem your prizes for you."
Xiaofang didn't know Su Miao before, so she naturally didn't know her family situation, so she made this suggestion.
Su Miao did not show any embarrassment and said naturally: "My mother is not at home, so I can't shoot a family of three. How about replacing the mother role in the script with the father? Would that be appropriate?"
Continue read on readnovelmtl.com
