Chapter 406
At noon the next day, customers who came to eat and neighbors received a free soft ginger candy.
Everyone looked at this novel thing with curiosity, put it in their mouths with great interest, and then was deeply attracted by its unique taste and fell in love with it at first bite.
When you take a bite of this soft ginger candy, the spicy taste spreads first on the tip of your tongue, but it doesn't feel too irritating. Instead, it is wrapped in a sweet aroma that is dense and long-lasting.
Compared to the coquettish milk candy, it has a more stable and mature charm, and is a bit hotter than the cool mint candy. It has a sweet taste with a slightly spicy taste, and is very tough and chewy when chewed.
Some people ate two pieces in one breath and felt a heat rising in their stomach, which not only warmed their body but also removed moisture from the body, making them feel more relaxed.
A regular customer took a few pieces home, and when he came back the next day, he found Su Yuanzheng and said:
"Boss Su, the soft ginger candy I received from your house yesterday was so delicious that I cut it into smaller pieces for my grandchildren to eat. They all loved it!
Especially my little grandson, who usually doesn’t like to eat ginger, but he kept eating this ginger candy. After eating it, he kept asking me to buy more.
If you ask me, you guys should hurry up and make it and sell it. Then I’ll recommend it to my relatives and neighbors, and it will definitely be a bestseller!
Su Yuanzheng smiled and said, "It's going to be launched soon. If we want to mass produce it, we need to train the workers first! Please wait patiently for a few more days."
After several rounds of adjustments, Su Miao adjusted the proportions of ingredients to a level that everyone voted in favor of.
Ever since he decided to sell soft ginger candy, Su Miao has been busy preparing for it in his free time.
First, we got three manual juicers and added them to the previous shredders, and converted the bakery into a room for making soft ginger candy.
Next is the customized formal packaging, which is still packed in transparent plastic jars, divided into large jars and small jars.
The large can holds one pound and is priced at two yuan, while the small can holds half a pound and is priced at one yuan and one ten-thousand yuan.
As for the design of the outer can label, Su Miao asked Jiayin's cousin to design a simple and distinctive pattern.
The background color is the same color as the cardboard used by the pharmacy to wrap the Chinese medicine when you buy it, and the rustic texture comes to you.
The picture not only has the Su Ji Food Shop's trademark printed on it, but also vividly depicts an old man making soft ginger candy in front of a clay stove in the form of a simple cartoon. The words "Handmade Soft Ginger Candy" are prominently printed in bold artistic fonts.
At the same time, Su Miao also marked the ingredients, consumption methods and storage methods of the soft ginger candy in detail on the packaging, so that consumers can buy and eat with peace of mind.
After everything was ready, Su Ji's soft ginger candy was officially launched.
The canned soft ginger candy was not only placed in the most conspicuous position on the cash register, but also a large plate was placed on the snack table.
Everyone who comes to eat can use the toothpick placed next to it to pick up a piece and eat it, and then they will feel more appetizing and eat more.
Especially when you come with your children, you will definitely buy a can to take away when you leave.
When the children shared the soft ginger candies with their friends, they were also promoting the candies invisibly.
In fact, not only children like it very much, but adults are also very fond of soft ginger candy.
Because the ginger content has been reduced and it is only sold as candy, Su Ji did not mention its therapeutic effects when selling and promoting it.
However, because the ingredients list of ginger and brown sugar is very clean and transparent, people automatically add their unique effects. It is delicious and good for health, so the money is worth it!
Su Miao felt that promoting only in his own store was too limiting.
So she gave several cans of soft ginger candy to each distributor who came to purchase papaya shreds.
They were asked to put the food on their counter for customers to taste, and they said that if it was popular, they could supply it to them at a 20% discount on the wholesale price.
This method is really effective. Most of the distributors are some distance away from Su Ji stores, and some are even in other cities. This way, the scope of publicity is expanded.
Moreover, it allows distributors to intuitively feel the customers' purchasing intentions, so they can be more confident when purchasing goods.
So within a few days, the wholesale volume of soft ginger candy began to rise rapidly.
Including store retail, the sales volume can reach 300 kilograms a day.
Su Miao looked at the statistics table every day and was so happy that he couldn't stop smiling.
Facts have proved that new products launched based on a stable platform can achieve twice the result with half the effort under the same conditions.
This is also the reason why she was so persistent in creating the brand name of "Su Ji Food Shop".
The uncles who used to peel papayas are now responsible for frying ginger candy, using big iron pots and big shovels, wielding them with great vigor.
The pots of steaming ginger candies coming out of the oven made them feel quite accomplished. Su Miao used Ning County's slogan, saying that they were engaged in a sweet business, which made them more motivated.
In the initial period, in order to ensure the quality and taste of the products, Su Miao would come over to supervise the production process whenever he had free time, and strictly control every link.
As the entire production chain got on track and orders increased, Su Miao hired four more employees.
Two strong men in their thirties, one joined the sugar-frying team and the other joined the papaya shreds group.
Two aunts in their thirties are responsible for the other processes of making soft ginger candy.
At this point, the two production lines of papaya shreds and soft ginger candy in the workshop were completely separated.
Every day, the workshops are bustling with people shipping goods, and the alleys become bustling with activity.
As the reputation of the soft ginger candy grew, a month later I received a call from the purchasing department of a department store.
As soon as Su Miao came back from school, he saw Su Yuan coming towards him with a rosy face and a happy look.
He said excitedly, "Miao Miao! The department store called today and wants to purchase our shredded papaya and soft ginger candies!"
"Department store? Department store? Building? Could it be a scam?"
Su Miao was a little surprised. As a large state-owned enterprise, the department store had very stable purchasing categories, brands and channels.
Although her soft ginger candy became popular in a short period of time and led the trend, it was only on the market for more than a month. How could it be favored by department stores?
Su Yuanzheng quickly explained, "It's true, I checked the phone book, and it's really the department store's phone number!
They said they had noticed our shredded papaya before, and it had been submitted for approval for some time, and now it has been approved.
We just happened to have soft ginger candy, and it was so popular, so we ordered more."
Su Miao was so excited that he almost jumped up. It was a department store! It was the shopping mecca of the people of Nancheng!
Once the product can be put on the shelves of department stores, it means that it has entered a broader market, and its popularity and sales will usher in a qualitative leap.
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