Chapter 408
In fact, if you can get stable orders from department stores, it is not difficult to develop a special packaging just for them.
After all, they have the "royal designer" Guan Xin to escort their art design.
So Su Miao said: "Manager Wang, we completely understand your idea. It would be our honor to cooperate with your company.
We can provide packaging that meets your expectations according to your needs.
I'd like to ask you for more specific design ideas. For example, which elements would you like to highlight? Is it traditional Nancheng characteristics or a more modern style?
Manager Wang picked up the teacup, took a sip, and said with a faint smile, "I think your current packaging is very good. Both the material and the design style are very textured.
The requirement we are putting forward now is actually very easy to achieve. We just need to change the pattern so that it can be distinguished from those sold outside.
Of course! It would be even better if some iconic elements of Nanning could be incorporated. It’s also okay if two products use the same design, as it will further demonstrate that they are produced by the same company.”
Su Miao listened attentively to Manager Wang's words, and then responded in an orderly manner:
"Manager Wang, we understand your request. Do we need to change the packaging before we can supply the product, or can we supply the product in the original packaging first and then upgrade it later?"
“Since the higher-ups have already made this request, let’s upgrade the packaging first.
Don't worry, we have no objections to your product. Look, the purchase report has been approved. As long as the packaging passes inspection, we will sign the contract immediately."
Manager Wang took out an approval form with the official seal from the drawer and showed it to them so that they could make the packaging changes with confidence.
After reading it, Su Miao readily agreed to the matter.
She added: “Manager Wang, because designing this section is subjective, what we think is suitable may not necessarily be what you like.
How about this, we can make a version first and bring it to you for review.
If it is suitable, we will produce it according to this. If it is not suitable, we can continue to make modifications based on your suggestions."
Manager Wang agreed with Su Miao's proposal and praised:
"Sure! Girls are really attentive and thoughtful. I'm here from Monday to Saturday during working hours, so you can come to my office directly."
After returning home, Su Miao took immediate action. She spent a huge amount of money to make a long-distance call to Guan Xin who was far away in Beijing. She explained the situation concisely and clearly and shared her design ideas.
Since the department store wants to have its own unique features, just draw the department store on it. Wouldn’t that be unique and exclusive enough?
Su Miao carefully selected a front photo of the Yongcheng Department Store and sent it to Guan Xin.
A week later, she received the manuscript sent back by Guan Xin.
The black text on the red background is cheerful. The original text has not changed, but the background has become a department store outlined by strokes.
It has to be said that the design of the department store itself is very unique. Looking from the front of the gate, it looks like a corner of a palace wall.
The tall main entrance is in a graceful arc shape, and the building extends elegantly to both sides.
This kind of design is painted on the horizontal packaging, which is just perfect.
In addition to changing the label on the can to a new design, Su Miao also customized a cardboard tote bag of the same style.
The handbags are given as a set, one handbag is given for every two products, which means that if customers buy an even number of products, they can get this stylish and practical handbag.
It is suitable for visiting relatives and friends during the New Year or as a souvenir.
The cost of handbags made of cardboard is not high, and they can greatly improve the customer shopping experience.
She was sure that this handbag would not be used once and would definitely be put away and used for other purposes.
When the time comes, you can take it out on the street, with bright bold fonts, and use it as advertising.
Su Miao took the design drawings and immediately contacted the cooperating printing factory to make the pattern.
After getting the sample, we took it to the department store without delay.
Manager Wang was full of praise when he saw the freshly baked packaging:
"It's done so quickly? Wow! It's really beautiful! This painting is of our department store, right? There's no sign, but you can tell it's there at a glance!"
Su Miao smiled and nodded, and replied:
“Yes, because this is a package designed specifically for your company, I thought of incorporating such an iconic building as the department store directly into the design to make it more easily recognizable.
From now on, customers will know immediately that the product is purchased from you.
However, since I didn't get the authorization, it was difficult to directly restore it one-to-one, so I made some artistic adjustments and didn't draw it exactly like the building."
At this time, other employees were also attracted and came forward to watch curiously. Everyone also praised the new packaging.
"This is a really great drawing! It looks just like our annual report!"
“I think the painting is better than the annual report because the color scheme looks very high-end!”
"It even came with a gift bag. You guys are so thoughtful. Usually, only very expensive products come with such exquisite gift bags."
"Yeah, my mother-in-law loves collecting gift bags. Maybe she'll buy something just for such a beautiful gift bag later!"
…
Manager Wang said with great satisfaction:
"This new packaging is really better than we expected. I'm going to show it to my boss first. Once he approves it, I'll call you to come sign the contract. I think we'll have a result soon."
"Manager Wang, if this packaging is approved, please inform your company. We've adopted the architectural prototype of a department store, so we hope to obtain official authorization so that we can proceed with mass production."
Manager Wang said readily, "That's no problem. Let me apply for it."
Good products are always popular. The next day, Su Yuanzheng received a call from Manager Wang and went to sign the contract with his ID and business license.
When Su Miao came back from school in the evening, a brand new purchase contract was placed neatly on the table in the living room.
"Miao Miao, I read the contract carefully several times and only signed it after confirming that there were no problems. Please check it again.
And the authorization letter, signed by several leaders at different levels and stamped with the official seal, should be fine."
Su Miao carefully read the contract and authorization letter, nodded and said with a smile: "No problem! Dad, this time we are really going to reach a new level!"
The first delivery date is three days later. The workshop’s current productivity is fully capable of handling the order, and the workshop is not at all flustered by the arrival of this large order.
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