Chapter 679
Su Miao and Sister Hui struck while the iron was hot and made a batch of konjac snacks. Due to the limited capacity of the freezer, they only made 200 kilograms of konjac snacks that day, which was 2,000 packs.
But it doesn’t matter, it’s enough for trial sales on the second day, and we just need to continue producing.
The next day, when Su Ji opened for business, tasting plates were already placed on the wooden counter.
Su Miao had written with a brush a red paper sign on the wall that read "Pocket Snacks - Konjac Delights, Freshly Arrived." Next to it was a small blackboard with the prices written in chalk:
Konjac Juice Bulk 0.20 Yuan/Pack
Box (10 packs) 1.80 yuan plus a beautiful box
As soon as the store opened, several neighbors came to buy. It turned out that Aunt Li learned yesterday that there would be a trial sale today and had spread the news long ago.
These days everyone has been trying the konjac noodles that Su Miao puts in the store. It is really addictive.
But that was placed in the store for customers to taste. They felt that they couldn’t eat enough but were embarrassed to eat more, so they hoped that it would be put on sale as soon as possible so that they could buy it back to satisfy their cravings.
It’s no secret that this Konjac Soup is popular among both men and women. Even some uncles who usually don’t like snacks have been captured by it. They say that it’s so comfortable to buy a pack to go with their wine.
A regular customer who hadn't been in the store for a few days saw that the store had just released something new and asked the person next to him curiously:
"What's that for sale? New shredded papaya?"
"You haven't been here these few days, have you? The boss just made a new snack made with konjac."
"Konjac? I've eaten konjac tofu before, but can this be made into a snack?"
"You'll know if it's possible if you try it. Here, there are samples at the counter. Go try some."
He went to the front desk with doubt in his heart, took a clean toothpick nearby and tried it. As soon as he chewed it, his eyes widened:
"This... is this konjac? Why is it different from what I've eaten before? The konjac tofu I've eaten before was soft and mushy, but this is crispy and delicious!"
Su Miao introduced behind the counter: "Hello, our new konjac cake uses an exclusive process, so it tastes extra crispy and tasty.
You see, a whole pack of this size can be eaten in one sitting, and it only costs 20 cents."
The old customer waved his hand and said, "It's really delicious. Give me two packs."
Today is the first day of trial sales, and the people who buy Konjac Soup are basically neighbors and regular customers of the store.
Even without much publicity, the sales volume is still considerable.
At night, Su Miao began to review today's performance.
"I sold 186 packs in bulk, earning 37.2 yuan; I sold 5 boxes, earning 9 yuan. In total, I sold 236 packs, earning 46.2 yuan."
Su Miao was already satisfied with the sales volume after just the trial sale. This also shows that now that people's living conditions have improved, more and more people are willing to spend money on snacks.
The next day, she had a new promotional direction, which was to capture the large group of snack consumers!
If it were a month ago, she could give some konjac to Wang Xin and ask him to help distribute it in the school, but now that it is vacation, this strategy has to be postponed.
She decided to focus on group meals first. At noon, the group meals delivered to various units and factories were accompanied by a few packets of konjac so that everyone could try the taste.
At present, Su Ji’s main store has fixed group meal orders from three units and three factories on weekdays, which include about 200 boxed lunches and more than 50 kilograms of braised food.
Now the store is equipped with a car, which makes food delivery faster. Packing starts at 10:30 in the morning, so all the meals can be delivered before lunch.
Today, Su Miao gave a box of Konjac Soup to every order, with a striking label on it: "Try new product, free gift."
Hui Jie checked the list and counted the quantity: "Miao Miao, are you sending it to every household? We've already sent out six boxes."
Su Miao quickly tied up the last bundle of lunch boxes:
"It doesn't matter. A box of Konjac Juice costs just over one yuan. All the employees in this unit have the purchasing power. This kind of promotion will have a stronger effect than just making a big fuss in the store, and will have a wider reach.
I think tomorrow someone will buy it just because they’ve tried the freebies. Plus, we deliver food to them every day, and they don’t have to make a special trip. They can just order in advance and have us deliver it with the food.”
An hour later, Sister Hui realized that Su Miao was right, and the effect was even better than she expected.
The customers didn't even wait until tomorrow. When Su Yu delivered the food, he specially introduced the new products for free. They opened them and tried them on the spot, so when Su Yu came back, he came with the order.
The meals from the Agriculture Bureau were delivered to the conference room, and employees who had ordered meals usually picked up and ate them here.
After listening to Su Yu's introduction, an older woman smiled and said, "Xiao Su, no wonder your business is so big. This is so generous. You just give me a whole box."
"Sister, you're old customers. Thanks to you for taking care of our business over the years, I have to let you try out new products first!"
Another younger woman said, "Your packaging is quite exquisite. It feels like there's a lot in one bag. Chief Liu, let me split a bag with you."
"Okay, let's try it. If it's really delicious, we can buy some to take home. My sister-in-law and I both love these snacks."
As he said that, he tore open the package and took the first bite, and his taste buds were captured.
…
The deputy director of the Civil Affairs Bureau was holding a piece of Konjac Juice and studying the packaging: "The serrated edge is cleverly designed. No need for scissors."
Before he finished speaking, three hands suddenly stretched out from the side: "Director, Xiao Wei and I will split a bag!"
"Director, give me a few too. They'll refresh me for the meeting."
"Director...I...I want to eat too!"
…
After Su Yu returned to the store, he opened the notebook he had brought with him and showed it to Su Miao:
"Miao Miao! The Konjac Juice is really popular! A lot of people want to buy it right away. Some buy one or two bags, some buy more and then group-order together.
Look, the Civil Affairs Bureau wants three boxes, the Agriculture Bureau wants three boxes... so 23 boxes have been ordered right away. I'll send them to them tomorrow along with the food. I guess we'll be able to do it this way in the future. It's so much easier."
Su Miao looked at the data and nodded with satisfaction. Today's retail situation in the store seemed to be better than yesterday. Several distributors who came to purchase papaya shreds and soft ginger candies also bought some to try selling.
Adding these orders, the daily sales volume should be able to reach one thousand bags. The income is good and within the production capacity. She hurried to find a machine.
So she went to the packaging factory again and asked Manager Xie for help.
However, the packaging factory did not have any demand for the production machine she needed this time, so Manager Xie didn't know which one had it. She could only take out a large stack of product brochures that her subordinates brought back from the Canton Fair and slowly look through them.
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