"You really only want 600,000?"
As if to confirm that Wang Qian was not joking, Gao Churou asked again.
"Do you think I'm joking, Sister Rou?"
Wang Qian shrugged and quickly changed the subject, "By the way, we've already acquired Lehehe Black Tea. Sister Rou, do you have any good development ideas?"
"You actually came to ask me?"
Gao Churou glared at Wang Qian and said irritably, "Didn't you already have a plan in place, which is why you tried so hard to persuade me to make the acquisition?"
"I just want to hear your opinion."
Wang Qian said calmly, "After all, having more people to refer to is better than me messing around by myself, right?"
"Just messing around?"
Gao Churou broke out in a cold sweat. "Did you ask me to acquire Lehehe Black Tea just to mess around?"
"Of course not!"
Wang Qian then realized he had misspoke and quickly corrected himself, "What I meant was that it might be better if more people offered their opinions and then we could combine them with my approach."
"No!"
Gao Churou shook her head directly. "I was originally against acquiring this small company. You went to great lengths to persuade me, and I reluctantly agreed. Now, it's up to you to decide what to do."
"All right!"
Wang Qian was waiting for this very sentence, and said meaningfully, "My method is to first spend money to build brand awareness."
"How do we smash it?" Gao Churou was taken aback.
"Push the ad!"
Wang Qian shrugged. "Haven't you noticed that TV stations insert various commercials after their programs?"
"But I heard that those kinds of ads are very expensive!"
Gao Churou frowned. "Besides, advertising only builds brand awareness; it doesn't guarantee sales. If we spend a lot of money on advertising but end up not selling anything, wouldn't we be losing a lot of money?"
"If you say that, Sister Rou, then it's definitely impossible to do it."
Wang Qian smiled wryly and said, "After all, you need to put things into practice to know whether they are right or wrong. Otherwise, if you plan ahead, everything will remain unknown."
"So what are you planning to do?"
Gao Churou asked patiently, "Tell me more details, and I'll see if it works."
"I want to invest one million in advertising!"
Wang Qian stared intently at Gao Churou, "As long as you're willing to invest this much money, the subsequent returns will definitely increase more than tenfold."
"What? One million?"
Gao Churou was instantly startled. "Are you sure you're not joking with me?"
Lehehe Black Tea was just a small company; they only spent 100,000 yuan to acquire it.
Even if she were to advertise, she would only spend tens of thousands of yuan, which she considered a lot.
Wang Qian, on the other hand, actually wants to spend a million on advertising.
Are you crazy?
In addition, since she already disliked this kind of black tea drink, her resistance became even stronger.
"Sister Rou, your business mindset may still be at a relatively primitive stage, but in the next few decades or even centuries, advertising will reign supreme!"
Wang Qian patiently explained, "Whoever spends more money and invests more in advertising will be able to build up their brand awareness."
"Product quality has become less important."
"Some products, despite being of superior quality, are simply drowned out by the tide of the market because they don't have enough money to invest in advertising."
"Some products may be of average quality, but as long as you are willing to spend a lot of money and advertise them extensively, they can sell well all over the country."
Wang Qian spoke these words with great eloquence and fluency.
Of course, he wasn't just bragging; it was based on his sufficient understanding of the future and Liu Yanran's success in her previous life.
In her past life, Liu Yanran spent 500,000 yuan to acquire Lehehe Black Tea Beverage, and then spent several million yuan to advertise it like crazy. In the end, it became a bestseller across the country, and she made a fortune.
Therefore, he believed that as long as the advertising investment was large enough, it would definitely not be bad.
However,
"No, I don't agree with what you're doing!"
No matter how eloquently he spoke, Gao Churou shook her head. "I know what you mean by advertising, but I know many people who have spent a lot of money on advertising, only to end up losing more than they gain."
To persuade Wang Qian, Gao Churou cited several real-life examples.
All of them were the failures of the people she knew.
Wang Qian had indeed seen advertisements for some of these types of products.
But now, they have all disappeared from the market.
"Xiao Qian, I know you're not convinced, but this is a bloody lesson I've learned from my own experience!"
Gao Churou earnestly advised, "Just like that cloud and mist teapot, many people know about the advertisement, and many can even recite the advertisement lines by heart."
"And then what happened?"
"This company went bankrupt not long ago!"
"The reason is that the company's owner invested most of the funds in advertising."
"Although we've built up brand awareness, sales have fallen far short of expectations."
"The money earned is far less than the money spent on advertising."
"In the end, they can only suffer losses and go bankrupt."
After saying all that in one breath, Gao Churou concluded, "So, I hope you'll reconsider. This isn't just a few thousand or tens of thousands; it's a million. The investment is enough to acquire ten Lehehe."
"Sister Rou, do you really not believe me?"
Wang Qian shook his head and said with a wry smile, "How about we make a bet?"
"What bet?" Gao Churou was taken aback.
"If you invest one million in my advertising, I can get one million orders within a month."
"Order volume reached one million?"
"good!"
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