Chapter 148 Taking the Unconventional Path



"The third method is to publish articles about people and events related to the celebrity in various newspapers and magazines, promoting the positive aspects of the celebrity."

"However, this kind of publicity method is not very effective. It also costs a lot of money to buy front-page articles from journals and magazines."

"but……"

Zhong Yiyi changed the subject, saying, "Everyone is already tired of these promotional methods. No matter how well you portray the stars, the audience will still be indifferent."

"Therefore, the goal of achieving the greatest effect with the least cost is to create public opinion related to celebrities or some explosive gossip news."

"This is what the audience prefers to see or hear."

"Once we pique everyone's curiosity, we can then say that at the concert, the celebrity will personally give everyone a reasonable explanation or a satisfactory conclusion."

"As a result, the number of people who want to come and hear the celebrities explain in person will increase indefinitely."

"And I only need to spend a few thousand dollars to have someone spread this kind of explosive gossip word of mouth."

Wang Qian was quite surprised by what he heard.

From a certain perspective, Zhong Yiyi's methods are actually quite similar to his business practices.

They don't play by the rules, nor do they follow the usual path.

But even when taking an unconventional approach, it always manages to hit the nail on the head and strike at the heart of the matter.

"Besides these, I also revised the stage backdrop and the original program, hoping that nothing will go wrong tomorrow."

Zhong Yiyi added this sentence.

Although she boosted her popularity, the real test will be tomorrow's concert.

If she messes it up, she'll probably fall from grace and plummet into despair in an instant.

"I'm also very interested to see the audience's reaction to Yanping at tomorrow's concert!"

Wang Qian's eyes were also filled with anticipation.

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