Han Chui set off early in the morning and returned around 11 a.m.
"I've landed a business deal for our band, what do you think?" This guy blurted out as soon as he entered Liang Liang's office.
Liang Liang looked at Han Chui with a puzzled expression: "Business dealing? What kind of business?"
"A sportswear manufacturing company in Zhongling District wants to create its own brand. A friend of mine is the head of the product promotion department there. A couple of days ago, when we were drinking together, he brought up this topic, saying that creating a brand and advertising would cost a lot of money. As soon as I heard that, I suggested to him that we place some advertising on our band. The advertising effect might not be worse than television. This morning, he informed me that his company agreed and is preparing to place some advertising on our band."
This can be considered a way to generate income.
"Have you seen their company's products? Even if we take on advertising, we definitely won't take ads for junk products, mainly because it affects consumers' rights, and secondly because it affects the band's reputation."
Han Chui stood up and walked in front of Liang Liang like a model, swaying his hips exaggeratedly.
Liang Liang was so angry that his teeth itched. He really wanted to smash a stool over his head and cripple him.
"See the outfit I'm wearing? This is clothing they produce. It used to be made for foreigners, and it's called something like Kaba."
"Kaba? Is there such a brand?"
"It's that sign with two people's spines pointing towards the spine team."
It turns out it was Kappa, but this guy messed it up as "Kappa".
"The manager of this company is in his thirties. He is a very thoughtful young man. He feels that there is no future in doing OEM for foreign companies and wants to create his own domestic brand."
This business manager's idea is really good.
Currently, there is only one domestic sportswear brand, Li-Ning, which was developed in 1991. Apart from that, there are really no other sports and leisure apparel brands.
If he does this brand well, he's sure to succeed. It's several years ahead of Xtep and Peak 361, which only appeared after 1998.
Liang Liang asked Han Chui to take off his clothes so he could observe him carefully.
This is a garment without a brand label. The materials and workmanship are of high quality, and it is clear that it comes from a very reputable garment manufacturing company.
In the 1990s, Lianwan City aimed to become the largest garment processing base in northern China. The city had hundreds of garment enterprises of all sizes, producing all kinds of clothing.
What kind of trademark or brand do they want to create?
"I recommended our band's name to them: Blue Shark! It reflects the characteristics of Lianwan City and also sounds powerful and imposing. I've even thought of the advertising slogan for them: Blue Shark clothing with the Blue Shark band, and the Blue Shark band wearing Blue Shark clothing, what do you think?"
What could Liang Liang say? They're dealing with fashion, they're dealing with art; these are completely different areas. Can you stop them from using it?
This trademark is fine to use domestically, but it might not be international enough if it were to expand internationally someday.
But that's not a problem; it'll be solved once it's translated into English.
How much advertising money can they afford?
"What I want is 500,000 a year, which is just for the cost of wearing their clothes. If there are other items, they will charge separately, but they think it is too expensive."
Isn't that obvious? In 1994, you're asking a small factory for 500,000 yuan in advertising fees, and that's just for clothing, not including anything else. That's ridiculous! Of course they'd complain…
Just as Liang Liang was thinking this, Han Chui almost choked to death by one sentence.
"But they finally agreed, and now I'm back to ask for your opinion."
They actually reached an agreement!
The manager of this company is quite something! His decisiveness is extraordinary.
"This manager is also a fan of our band. He wasn't very interested in the advertising copy at first, but when he heard it was us, he agreed without hesitation."
So that's what happened. This proves from one perspective that the Blue Shark band's influence has already reached a certain scale.
Liang Liang pondered for a moment and felt that dealing with such a person should be interesting.
"I have no objection. Once you've drafted the cooperation agreement, bring it to me for review."
"Okay! I'll go do it right away!" Han Chui happily walked out.
"Hey, wait a minute! You stop right there! What did I tell you to do today? I remember now, I told you to go and ask Zheng Tuo about the nightclub, but instead you're asking me to get costume sponsorships. Do you want to lose your job?"
Han Chui suddenly realized and patted his head sheepishly, "I was so happy that I forgot about the important matter. The deal with Zheng Tuo has been settled. It's 550,000. He'll hand over everything in that dance hall to us whenever we pay the money!"
Five hundred and fifty thousand? That saves another fifty thousand.
Did you go inside the nightclub?
"Of course I looked at it. I'll bring people to mark it this afternoon."
"Then bring Ban Ya with you. He's resting at home for the next couple of days, so give him a call. You'll be in full charge of the Zheng Tuo dance hall business. I'll take a look once the agreement is signed. I have to go back to Yahe for some business these next couple of days, so I probably won't be back for a while."
"The dance hall issue is easy to handle, but what about the costumes?"
Liang Liang thought for a moment and said, "How about this? This afternoon, could you arrange to meet with the person in charge of that company, and also their company's person in charge of this area? Let's talk together."
"Okay! I'll contact them right away."
Han Chui may seem carefree and nonchalant at times, but when it comes to serious matters, his eyes are sharp and piercing.
Otherwise, Liang Liang wouldn't have kept him as his agent just because he's thick-skinned.
Han Chui spent ten minutes making phone calls to arrange a meeting.
While Han Chui was on the phone, Liang Liang also communicated with the other three members of the band via telephone.
Whether it's good news or bad news, he will inform the band members as soon as possible about anything that happens.
They naturally wouldn't object to something as good as advertising sponsorship.
At 1:30 pm, the entire Blue Shark band arrived at a company called Jiufeng Clothing Co., Ltd.
Among the many garment enterprises in Lianwan City, Jiufeng is just an ordinary one. It is neither the largest nor the smallest, with more than 300 front-line workers. Compared with large enterprises like Jiuxing, which have thousands of employees, they can only be considered small and medium-sized enterprises.
"This is Shen Qingjiang, the manager of Jiufeng Company! And this is Liang Liang, the lead singer of our Blue Shark Band!"
Shen Qingjiang looked to be in his early thirties, with bright, piercing eyes, clearly a very energetic person.
“I’ve been to your dance hall several times, and I really enjoy your band’s performances. They are passionate, uplifting, and inspiring, which aligns with the spirit our company advocates.”
Shen Qingjiang said warmly as he shook hands with Liang Liang.
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