The CCTV production crew stayed at Pingshan Film and Television City for two days before leaving Yahe on May 3rd to return to Beijing.
At eight o'clock in the morning, after seeing them off, Liang Liang strolled around the square in front of the film and television city.
The square and the main road in front of the film studio have been bustling like a market these days.
They sell all kinds of snacks and fruits, and these past few days they've even added clothing vendors.
Besides these regular buyers and sellers, there's also a special group of business people here: album sellers.
These album sellers weren't professional cassette tape and CD vendors, but rather musicians from various bands.
Many of the bands that came to the music festival brought a bag full of their own albums.
These albums were not released through official channels; most of them were underground publications produced privately at their own expense, which they then set up stalls here to sell while there were no performances in the morning at the music festival.
Those who can be remembered selling albums at music festivals are mostly veteran bands who have participated in music festivals before; those bands participating in music festivals for the first time don't have this experience.
Strictly speaking, these albums are all illegal publications. It's fine to make a couple for your own enjoyment or to give to relatives and friends, but of course, it's not allowed to sell them, especially since this is a public sale.
The Yahe Cultural Inspection Team naturally came knocking on their door.
Liang Liang was strolling around when he saw several people in uniforms arguing with a few musicians about starting a fire.
Liang Liang quickly went over, and when he saw that the other party was from the inspection team, and after looking at the musicians' albums, Liang Liang naturally understood what was going on.
These albums are, strictly speaking, something that exists on the edge of legality and illegality; you could say they're legal, but they don't have proper licenses.
You say it's illegal, but it's not mass-produced. A band only produces about a hundred or so albums themselves. After giving them to relatives and friends, the rest are sold. The quantity is very limited.
Therefore, the behavior of these bands falls somewhere between reasonable and unreasonable.
The handling of such matters can range from minor to major.
As someone working in the cultural sector, Liang Liang naturally has dealings with people from the Cultural Bureau, so he should step in to mediate in this situation.
Liang Liang didn't call anyone to help; it was too small a matter to bother anyone.
After explaining the origin of the albums to the law enforcement officers, I treated them to a simple lunch, and the matter was dropped.
Whether you call it relationships or connections, this system is still quite effective at the grassroots level.
In the 1990s, a meal could be very effective.
This was a minor incident that didn't disrupt the music festival.
Liang's Guitars also set up a stall here, selling guitars for practice. They don't sell many, maybe ten or twenty a day.
They were all bought by fans from other places.
Many fans recognize the brand "Liefeng" and know that this guitar belongs to Liang Liang's own company, so those who need it still come to support it.
This year, Liang Liang officially handed over the guitar factory to Liang Feng, and all the fixed assets of the guitar factory were transferred to his younger brother free of charge.
All the materials, along with the factory buildings and equipment, amount to millions of dollars in assets.
Liang Liang believed that his younger brother would do a good job of making this guitar factory a success.
When he doesn't have a performance in the morning, he will also introduce the advantages and disadvantages of his guitar to his fans, without hiding anything or exaggerating.
Advantages are advantages, and disadvantages are disadvantages. If you insist that a cheap piano costing two or three hundred yuan is all advantages and has no disadvantages, even an idiot wouldn't believe it.
The third Haiyun Music Festival came to a successful conclusion after the evening performance on May 5th.
All that's left are the various award ceremonies tomorrow morning, after which everyone will go their separate ways.
This year, Liang Liang did not invite judges to the music festival, but instead allowed fans to participate in the selection of various awards.
This will also ignite the enthusiasm of the fans.
Each ticket is a vote.
This year, the back of the first 1,000 tickets for each show has some grids printed on them, with the names of the best band, best lead singer, best guitarist, best bassist, best keyboardist, best drummer, best lyricist, best composer, etc.
After each performance, these tickets are collected by the organizing committee and then tallied.
Although only the first 1,000 tickets for each show are eligible for the selection, there are 30 shows throughout the festival, so these tickets add up to 30,000.
Organizing these tickets is a considerable task.
To ensure fairness and impartiality, all the collected ballots were sealed by staff from the Yahe Notary Office and will be tallied and published on the last day of the music festival.
The task of counting these votes was also entrusted to one hundred selected fans to conduct the on-site tallying.
Therefore, on the morning of May 6th, in a newly completed hall of the Qin Palace, more than 500 musicians and band members attended a farewell party and watched together the unveiling of all the awards for this music festival.
One hundred fans were divided into fifty groups of two. One person called out the names of the bands and musicians on the ballot, while the other person checked to prevent cheating.
These fans were counting the votes, while Liang Liang gave a summary report on the music festival.
First, a word of thanks: thank you to all the bands and musicians who participated in the music festival, and thank you to the Yahe Cultural Bureau, the Public Security Bureau, the Yahe Municipal Government, the Gaobao Township Government, and the people for their strong support.
After expressing our gratitude, we will now summarize the successes of this music festival.
Once all this rambling is over, the votes will be counted.
Next, Liang Liang will announce the winning bands and singers of this year's music festival.
This year, with nearly a dozen all-female bands participating, a new award for all-female bands has been added.
This way, each award is given out in duplicate.
The winning band members went up on stage to accept their awards with great joy, while those who didn't win, though feeling a little envious and jealous, still gave their applause.
After the awards were presented, the music festival organizing committee provided lunch for the bands and musicians, and then everyone could go their separate ways.
After the band and fans left, it was time to calculate my earnings.
This music festival sold a total of 650,000 tickets, averaging more than 22,000 people per performance.
Ticket revenue was 3.7 million.
This is not the biggest source of revenue for this year's music festival.
The biggest source of revenue for this year's music festival is advertising.
Because we knew there were interviews and recordings from county-level and prefecture-level TV stations, and because the music festival itself was gaining increasing influence.
Although the music festival moved from Lianwan City to a remote mountain valley this year, the number of manufacturers advertising at the festival actually increased by dozens, reaching a total of fifty or sixty.
If an advertising fee of 100,000 yuan is paid, the advertising revenue would be five or six million yuan.
Even after deducting expenses, Haiyun Company still earns over five million yuan from organizing this music festival.
Now that the music festival has entered a virtuous cycle, Liang Liang plans to significantly reduce the ticket price next year, charging only one yuan as a symbolic fee, so that the benefits can be passed on to the fans.
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