Chapter 16: Acquisition of Audi Car Brand for US$500 Million



The two sides remained deadlocked for a few minutes.

Bao Junyi sighed and said helplessly: "This is our last resort. After all, we came here with sincerity to acquire the company. If it doesn't work out, we can only give up."

Tom knew Bao Junyi and the others' bottom line. After all, the board of directors required that Audi be sold because of the annual losses, which seriously affected Mercedes-Benz's stock price and became a drag on Mercedes-Benz.

"Mr. Bao, please don't be so anxious. Let's negotiate. We need to talk slowly."

"Well, please wait a moment. We need to report to the board of directors before we can make a decision." Tom said apologetically.

Thirty minutes later, Tom entered the conference room together.

Bao Junyi observed that Tom's expression was no longer as heavy as before, but rather relaxed. Bao Junyi knew that something was going to happen.

Tom smiled and said, "Mr. Bao, we basically agree with your proposal, but there are some minor modifications."

"After all, Audi is a century-old brand, valued at $250 million. We will assume Audi's 1 billion Deutsche Mark debt, extend the loan term by three years, and offer the lowest interest rate. Relocating the headquarters and R&D personnel to Hong Kong must be voluntary."

"Also, we must retain the existing factory, and limit layoffs to no more than 2 percent. Besides protecting Audi's retiring employees, Audi must also cover the costs of the 300 retiring technical staff. We will negotiate with those who are leaving for Hong Kong."

"At the same time, we are only offering two first-class automotive production lines, each at a fixed price of US$80 million. No mortgages or installments are accepted, and payment must be made in cash."

Bao Junyi knew that this was Mercedes-Benz's last bottom line.

However, Bao Junyi had no objection to this group of elderly skilled workers. He just wanted to exchange them for more bargaining chips.

Because this group of elderly skilled workers can imitate Rolls-Royce and create car brands purely by hand.

We can combine ancient Chinese mechanical technology with modern technology to launch a Chinese version of the Rolls-Royce top-of-the-line car brand.

With this group of skilled workers, we made a lot of money. If Mercedes-Benz knew about this, it would be vomiting blood.

Bao Junyi pretended to think deeply before saying, "I agree to your terms, but we will select the 300 retirees, and you have to convince them to settle down in Hong Kong. Otherwise, Audi will not cover the cost."

"At the same time, Mercedes-Benz will hold a press conference at its headquarters and announce Miracle Auto's acquisition of Audi."

Tom thought about it. It was the Great Depression in Europe and the economy was in recession. Good news was needed. Announcing that the company would sell its shares at a loss every year would definitely give the stock price a shot in the arm. Otherwise, it would not cut expenses, reduce the burden, and boost the stock price.

Tom agreed: "Sure, I wish us a happy cooperation!"

“It’s a pleasure to work with you!”

Bao Junyi smiled and shook hands with the other party.

The rest is handed over to the subordinate team to draft contracts and check asset accounts.

After the acquisition that lasted for more than a month was completed, Bao Junyi and his team finally relaxed.

This time we have to thank Diana and Robert. These two families have extensive connections in Europe, especially Diana's family, who are earls and nobles in the Eagle Country. They help to smooth out relationships with many officials. Otherwise, the probability of a company of this size being acquired by foreign capital is very low.

If it weren't for their relationship, it wouldn't be my turn at Audi. The business world is like a battlefield.

I owe you a huge favor this time, and I'll have to pay a huge price for the next profitable cooperation.

Return to the hotel.

Bao Junyi smiled and said, "Thank you all for your hard work on this trip. I'll give you two days off. Each person will have a 5,000 mark credit to spend. You can go back and get reimbursed directly from the finance department."

"Long live BOSS!" Everyone danced with joy and excitement.

They started talking about where to go and where there were fun places.

Michael smiled and said, "Lao Jia, do you want to go to the nearby red light district bar? I heard there are a lot of German beauties there."

"This is not a good idea." Jia Yuezheng said with a red face.

Michael laughed and said, "Just go drink some wine, look at some European beauties, and maybe even have a romantic encounter. After all, the girls here are more open and bold."

After hearing what Michael said, several people decided to go together.

"BOSS, do you want to come with us?" Michael said with a smile.

"No, go ahead and have fun, but be careful."

Bao Junyi took stock of the European acquisition and prepared US$530 million in funds, including US$300 million in loans and US$230 million in dividends from Miracle Games two years ago.

The acquisition of Audi cost 250 million U.S. dollars, and the company has a debt of about 200 million U.S. dollars for 1 billion marks. Anyway, the interest rate is low, so there is no rush to pay it back.

Two first-class production lines cost US$160 million.

Leaving 50 million US dollars for Audi to renovate and upgrade its equipment.

The total amount paid for this European acquisition was US$460 million, and the company acquired Audi AG and two first-class production lines.

Two days passed in a flash and everyone spent them in a happy environment.

During this period, Michael took Jia Yuezheng and other senior executives to experience the local customs and culture, and mentioned the exotic customs several times after returning.

After returning, Jia Yuezheng showed off the feeling of riding a foreign horse.

Compared with the honest man before, he is now like a completely different person, as if his Ren and Du meridians have been opened and a certain seal has been completely released.

Ahem...

The happy time ended in a flash.

The third day.

At the press conference held at Mercedes-Benz headquarters, all the core executives of Mercedes-Benz were present, including Bao Junyi's team.

Reporters from various countries swarmed below, setting up filming equipment.

Dozens of media outlets, including ABC in the United States, BBC, NCC, FOX in the United States, TVB in Hong Kong, and even reporters from Taiwan's TV station, came, and hundreds of people were crowded together in the audience.

10:00 am.

This chapter is not over yet, please click on the next page to continue reading!

Continue read on readnovelmtl.com


Recommendation



Comments

Please login to comment

Support Us

Donate to disable ads.

Buy Me a Coffee at ko-fi.com
Chapter List