Bao Junyi said to Jia Yuezheng, "Contact the design department and ask them to design posters in various styles within ten days. They must be large in size. This is for the promotion of Audi's new car."
"Okay, boss."
Michael then said, "Boss, you're trying to use the popularity of the International Rally Championship to promote Audi in advance, but shouldn't you go directly to the TV station for this?"
"The cost of advertising on TV stations in other countries is too high, and the coverage and exposure are not enough. But buses are different. We cover the outside of every bus with our ads, and they travel through the streets of major cities every day. This kind of exposure is long-lasting."
"What I want is to spark heated discussions and arouse the curiosity of the public. Once the 4S stores open, I won't have to worry about customer flow and sales."
Bao Junyi smiled and said, "This is just the first step. There is also the second step, the third step..."
"I'll tell you later when we need them. For now, keep an eye on this batch of cars from the factory. Once they're produced, we'll donate them to the state or city government in the name of the group. The region will be the city where we purchase the shops."
At the same time, I would like to give some gifts to Governor MacLehose, Uncle Huo, Uncle Dong, Uncle Li, Chen Bi and other famous people in Hong Kong in my personal name.
Michael and Jia Yuezheng were both stunned, their faces full of questions. They could understand why the four major families in Hong Kong donated cars to these government offices, but they didn't know why they donated cars to these government offices.
Bao Junyi patiently explained, "If all government vehicles at all levels in the United States are our brand, and they are used by the public, it is actually a disguised recognition that our quality is guaranteed. The government is purchasing them, and I don't need to explain the rest, you all understand."
The two nodded, just like elementary school students sitting at the table listening to their teacher's lecture.
Bao Junyi found the current situation of the two people funny. After all, he had experienced the baptism of a great era before traveling through time. Although he spent most of his time in the research institute, he still knew and cared about many common major events.
After all, China in later generations has 1.1 billion online water armies. Once there is big news, the water armies will rush in and engage in fierce military discussions. That is really lively.
In the 21st century, every Chinese person is a master of advertising. After being exposed to various advertisements, any one of their works can be a classic.
After Bao Junyi arranged all the matters, he had some free time.
I often go to the Xiangjiang Automobile R&D Center every day and often spend time in the laboratory.
We are constantly discussing and trying with R&D engineers to continuously improve China's own luxury car brand and design cars with Chinese cultural elements.
......
Located at Ford's headquarters in the United States.
The secretary reported, "President Smith, Audi is currently promoting its new four-wheel drive vehicles in Washington, New York, Los Angeles, and other cities. The promotion is quite innovative, even going so far as to spray-paint the surface of buses, sparking public curiosity and heated discussion."
"Oh, it's a really innovative way of advertising, but they're just clowns. I have great confidence in our Ford."
Smith said grimly, "However, if he dares to enter the European and American markets, we must teach him a lesson. We can't let him in so easily. Otherwise, there won't be enough to share with such a small piece of the pie."
·
"Immediately contact Volkswagen, Mercedes-Benz, BMW, Bentley, Beetle and other car brands to jointly launch this year's advertising and promotions to disrupt Miracle Car's entry."
"Okay, President." The secretary turned around and went to make the contact.
Eagle Country, Bentley headquarters.
Winters Miller heard his secretary report about the situation at Ford Motor Company.
"Oh shit, that bastard Smith actually asked us to cooperate, making us his employees." Winters Miller cursed angrily.
After venting his anger, he said to his secretary, "How many 4S stores has Miracle Auto invested in the United States and Eagle Country?"
"Boss, there are three in the US, only one in London, and only three 4S stores in Europe."
"Then let's announce the Christmas promotion early. After all, if we want to enter this market, we have to give a big gift."
"Okay, Boss, I'll arrange it right away."
At the same time, BMW, Mercedes-Benz and Volkswagen have all released promotional advertisements for this year's event.
This kind of thing happened to various major car companies, all of which were released within a day in a tacit agreement, with deliberate targeting.
What citizens of various countries don’t know is that the entry of Miracle Auto has triggered a major price drop for cars in the industry.
In this environment, a month passed quickly.
Miracle Auto 4S stores have selected the most prosperous areas in various countries. Due to the bad economic environment, business in prosperous areas is sluggish and many shops are transferred and sold. It is very easy to purchase the entire shop in full. They have purchased 10 large shops at a total cost of more than 60 million US dollars, with an average of more than 6 million US dollars per shop. However, in the future, such locations cannot be bought without hundreds of millions of US dollars.
In addition, a professional construction team was hired at a high price and worked in two shifts overnight, and all the decoration was completed two days ago.
Bao Junyi stayed in the laboratory with the R&D team for a month. He was called out by Jia Yuezheng, otherwise he would still be doing R&D in the laboratory.
Bao Junyi said seriously, "We are now shipping the latest Audi models in batches to stores in various countries via global shipping. Furthermore, the US has already prepared several new Audi models. This time, we will be shipping a total of 10 cars to warehouses near 10 stores."
Currently, the Audi factory in Hong Kong produces 7,000 cars per month. However, due to the lack of skilled workers, the number can be increased to one per month once they become skilled.
As for the American automobile OEM factory, it had completed OEM for other automobile brands a month ago and stopped accepting orders, focusing on producing new Audi cars, about units per month, and increasing to units per month after becoming proficient.
The current production volume has temporarily satisfied the market. After all, Audi’s brand status was not high before, and it needs to be slowly accepted by the public. In addition to performance and appearance, it also needs to start with publicity.
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