Jiang Yilu's plan was not wrong, because the movie "Shanghai Tang" was so popular that the costumes of all the actors in it were widely sought after. Before the movie was released, the batch of clothes that he asked the workers to work overtime to make were sold out in almost no time.
Now the streets are full of Xu Wenqiang, Feng Chenchen and Fang Yanyun. Sometimes when you walk, you can meet several people wearing the same clothes, but no one feels unhappy about it. The concept of wearing the same clothes as others was invented later. People nowadays don’t think it is shameful to wear the same clothes as others. Instead, they think it is a sign of good taste and are very happy.
Just like the military green and blue work clothes that were popular before, half of the Chinese people wore them, and no one thought there was anything wrong with them. When they made their own clothes from cloth, these styles were still the first ones they thought of.
This trend also made the clothing brand Yazhi famous. All those who went there to buy the clothes worn by the protagonist in The Bund found that the clothes in the store were styles they had never seen before. In addition to the beautiful dresses worn by the protagonist in the movie, there were also many clothes that had not appeared in the movie.
The handsome denim suits, novel dresses, and all kinds of accessories that have never been seen before made the girls who went there pick up one piece after another and want that one. Once they put on each piece, they were reluctant to take it off.
Jiang Yilu wants to expand his brand, so he will not cut corners on quality. All the fabrics used in all his clothes are genuine, and the sewing of the clothes will also go through multiple inspection procedures. Disordered threads and crooked stitches will not be allowed. From small things like buttons to large things like zippers, the quality is strictly controlled.
The clothes produced through such a process will naturally not be cheap. When it comes to clothing, Jiang Yilu has never thought of taking the route of small profits but quick turnover. From the very beginning, he positioned the Yazhi series as a mid-range product.
A little bit expensive, but not so expensive that you can't afford it.
An ordinary white dress costs sixty yuan, and a small cowhide crossbody bag costs fifty yuan. These are not cheap considering the current income, but in order to be fashionable and beautiful, most young people are willing to grit their teeth and buy one to show off to their friends.
At least clothes of this price range are still affordable for today's working class and cadre families, as well as some far-sighted families running small businesses.
Produced at the same time as Yazhi is another series - Fengliu, but the price of this series is not very attractive.
The Fengliu series is specially designed by Jiang Yilu for the mid-to-high-end market. The clothes in this series are mainly handmade and made of high-end fabrics. The trademarks of the Fengliu series clothes are not like those of the Elegant series. All the trademarks are hand-embroidered on the labels on the back of the clothes. The four corners of the trademarks are sewn with dense needles and threads, and there is no feeling of discomfort when wearing them.
The Fengliu series accepts private customization, and the number of ready-made clothes is limited, which can meet the needs of some people who don't want to wear the same clothes as too many people. Similar to the cheongsam worn by Fang Yanyun that also appeared in the movie, there are two elegant models. One is printed, which is the cheapest and only costs 60 yuan, and the other is half printed and half embroidered, which costs 100 yuan.
However, this cheongsam from the Fengliu series is not only fully hand-embroidered, but also has upgraded fabrics and styles. There are only five pieces of the same style in each store, and no more than fifty pieces nationwide. Because it is purely handmade, the patterns and designs actually have different variations. Such a cheongsam is priced at 700 yuan.
These clothes, which seemed to be extremely expensive to outsiders, were all sold out in just one month.
This cheongsam from Fengliu alone brought Jiang Yilu a book income of 35,000, not to mention the Fengliu and Yazhi series and other more popular styles.
******
"This, this much—"
Jiang Dani opened her mouth wide and looked at the account book for the first month handed over by her brother. In just thirty days, the twelve stores they opened across the country brought them a full profit of 870,000 yuan. After deducting the costs of labor, fabrics, etc., the net profit was estimated to be more than 500,000 yuan.
Jiang Dani patted her face, wondering if she was too sleepy and saw an extra zero, but she continued counting, one, two, three, four, five, five zeros for sure. She shuddered and looked at her brother sitting in front of her in disbelief.
It was agreed at the beginning that for every piece of clothing designed by Jiang Dani, in addition to the 500 yuan design fee, there would be a 5% commission. Now, the clothes sold in Fengliu and Yazhi are not only some that Jiang Yiluo modified and evolved based on the fashion trends of his previous life, but also some that were designed by students from the design department who were hired by Jiang Yiluo at high salaries.
The top students in the design department were originally dissatisfied with Jiang Dani, a junior college student, leading them. After knowing that Jiang Dani was the boss's elder sister, they respected her on the surface but ignored her in private. It was not until the first batch of clothing designs came out that everyone saw the clothes designed by Jiang Dani and was completely convinced from then on. Therefore, the clothes in the two series now are actually more inspired by elder sister Jiang.
According to what was agreed upon, in just one month, Sister Jiang earned a full 37,000 yuan, which was equivalent to the income she and her husband had earned in the past two or three years. You know, in recent years, Jiang Dani and her husband have been taking embroidery jobs and investing in a transportation company. In addition to the basic salary, the extra income is enough to surpass most families. But now she is just giving advice in her brother's clothing factory, and the money she earns in one month is enough to offset the hard work she had done in the past few years, which makes Jiang Dani feel a little at a loss.
"It's too much. How can I deserve such a high salary? Those college students don't even get as much as I do." Jiang Dani waved her hands repeatedly, feeling that it was not kind of her to take so much money. She was afraid that her brother was intentionally helping her and deliberately gave her so much money.
In addition to ordinary workers, Jiang Yilu's company has now hired five design students at high salaries, and has also recruited more than 30 embroiderers from the south. The salaries of these two groups of people are the highest. The designer's monthly salary is 200 yuan, and for each garment designed and put into production, an additional 200 yuan is added. The embroiderer's fixed salary is 150 yuan per month, and other bonuses are calculated based on the number of garments produced that month.
You won't find another company in the whole of China that offers such a salary. In state-owned garment factories, all the designers' salaries are almost the same as those of ordinary workers, which is only about seventy or eighty per month. Later on, when the situation changes, Jiang Yilu will naturally adjust their salaries.
Jiang Dani naturally couldn't accept the difference between her own income and that of those top students.
"This is a win-win situation. The more popular the clothes you design, the better business our clothing store will have, and the more money we will make. And those freshly graduated students, to be honest, are impatient and impatient, and the clothes they design have many problems. And they are young and energetic, so they need you to help polish them for a few years. You don't have to do anything. As long as the clothes you design are beautiful enough, it will be enough for those people to reflect on themselves."
Jiang Yiliu smiled. He wanted to help his elder sister, but what he gave her now was what she deserved. With her here, not only did the group of young people have someone to suppress them, but the embroiderers also had a leader. Moreover, the clothes designed by his elder sister were indeed outstanding and could bring great benefits to the garment factory. If she wasn't his elder sister, he would do everything he could to keep such a talent.
Jiang Dani's face flushed with praise from her brother. She felt that she must work harder and design more popular clothes to live up to her brother's support and help over the years.
Here, two siblings were affectionate and affectionate, while over there, at the capital's railway station, two dusty old men came.
******
"Look at you. You rushed to the capital in such a hurry and didn't even tell the child in advance. Where are you going to find him in such a big place?"
Jiang Cheng sat on a green lacquered wooden chair nearby, looking at Lao Qi turning around, and said angrily.
"You only know how to criticize me. When I said I wanted to come over, weren't you happy to do so? When you went out yesterday, you even went to the village entrance to get a haircut and changed into the new clothes Xiaobao bought for you. You look so beautiful."
Old Mrs. Miao fought back unyieldingly, saying that she was now the main earner of the family. Looking at the passbook her grandson brought her, the zeros at the back made her eyes blurry. She was much better than that old man.
Old Man Jiang glared at her and ignored the boastful old lady. He looked at the flat concrete floor with a sullen look.
"What should we do now?" Old Mrs. Miao had never left the county town in her life. It took her a lot of courage to come here. If she hadn't been worried that her grandchildren would be taken away by Old Mrs. Zhao, she wouldn't have had the courage to do this.
"What else can we do? Just call someone to pick them up." Old man Jiang gave the old lady an unpleasant look. He had already said to inform the children in advance to avoid any mistakes at that time. But this old woman was able to earn some money and became so proud that she thought she could do anything. She insisted on coming by herself. Now, she couldn't find the direction at the train station and was completely at a loss.
"Okay!" After hearing the old man's words, Mrs. Miao's eyebrows were curved with joy. She smiled and pointed to the small shop next to her where there was a phone. "Remember not to ask Xiaobao to come over, so as not to delay the child's studies. Dahai, Dongmei, Dani, etc., it doesn't matter who comes, just one of them will do."
The old lady was very happy because she had packed her package with her grandson's favorite food, and she was sure that he would like it.
"You go if you want to go, I won't go——"
Jiang Cheng turned his head away. What kind of attitude is this? The grandparents are unreliable and came to the capital without saying hello. Now they have to lower themselves to ask their children to recruit people. Isn't this a joke?
Old Man Jiang is a person who cares most about his reputation, so naturally he cannot agree.
"This is not allowed, that is not allowed, what on earth are you trying to do?" Old Mrs. Miao was furious, and she looked at the old man with a threatening look in her eyes.
"If we don't want to do anything, we can just go there by ourselves. It's not like we don't know the address. We can't get sold out just by asking anyone." Old man Jiang didn't sit down either. He picked up the package and walked outside. He couldn't let that woman look down on him.
Old Mrs. Miao looked at Old Man Jiang, covered her mouth, smiled, and followed him.
The old man is being stubborn again, but let him be. If all else fails, call his son. They already know the address and phone number by heart anyway.
******
"This young comrade——"
Jiang Cheng and Miao Sanfeng asked people along the way and took several cars before finally arriving near the imperial city. Looking at the almost identical courtyard houses and endless alleys around them, they were suddenly at a loss and could only ask more people.
Fu Yunsheng was just coming out from visiting Zhao Hong when he was stopped by two old men who looked exhausted and a little disheveled.
Because they were going to the capital, Jiang Cheng and Miao Sanfeng were wearing brand new clothes, but they were so exhausted from the journey that the new clothes were full of creases. In addition, their dark, wrinkled faces and the large and small nylon bags in their hands made it obvious that they were farmers who had come from the countryside to visit relatives.
A trace of disdain flashed in Fu Yunsheng's eyes, as if he had seen something dirty. He pushed Old Man Jiang away and left without looking back.
"Hey, this young man is good-looking, why is he like this?" Old man Jiang had a lame leg, and after being pushed by him, he lost his balance and fell to one side. Fortunately, he was pulled by Old Lady Miao in time.
Seeing that the old man was fine, Old Lady Miao finally put her mind at ease. Looking at Fu Yunsheng's figure walking away, she took note of this rude young man and planned to scold him when she saw him again in the future.
You look like a decent person, but why don't you do anything like a human being?
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