Qian Duoduo issued another important directive: every employee of Wanmao Group must register a Sina Weibo account. Furthermore, she meticulously planned and implemented a special recruitment campaign—specifically recruiting ten young men and women with a strong interest and passion for beauty, food, fashion, and travel to join the project. These lucky individuals completed the Weibo account registration process as required, receiving a fixed text template provided by the company. They could then use this framework to continuously update their Weibo posts at specific times each day. This method not only ensured the consistency and standardization of Weibo content but also helped attract more potential users' attention and interaction.
Qian Duoduo is now paying close attention to the development of Weibo, and the company's employees are also encouraged, showing great enthusiasm and sparing no effort in marketing Sina Weibo. For example, on the huge screen in the bustling Wanmao Plaza, promotional copy about Weibo is being played in rotation. These carefully designed copywritings are full of creativity and appeal, aiming to attract more young people to register and use Weibo.
Furthermore, Qian Duoduo cleverly optimized and improved the proposals submitted by the company's management, making them more appealing and capable of quickly capturing the hearts of young people. Through tireless efforts, just one month later, Weibo's user registrations surpassed 100,000! This remarkable achievement allowed many employees of Wanmao Group to truly feel the boundless hope brought by the booming internet industry.
At the same time, Qian Duoduo ingeniously set up a series of interesting and challenging competitions, such as contests on topic reposts, likes, and comments, and created social topics to spark discussions among netizens. This not only greatly stimulated the enthusiasm of users but also successfully created numerous trending topics for Weibo, making the platform increasingly active and engaging.
In January 2001, Qian Duoduo issued an important directive, requiring all data under Sina Corporation to accurately compile statistics within one month to identify the lucky individuals who received the most likes, comments, and reposts on the Weibo platform throughout 2000. Although these individuals were just ordinary people, this did not diminish Qian Duoduo's level of attention to the matter. After all, behind every ordinary person's story, there may lie extraordinary shining points and strengths.
After a series of intensive and well-organized data collection and analysis efforts, the final results finally emerged. Surprisingly, the individuals on this list came from all corners of society, representing different ages, genders, professions, and backgrounds. However, regardless of their vastly different identities, they won the love and support of many netizens by showcasing their authentic and unique selves on the vast stage of Weibo.
Faced with this group of seemingly ordinary yet extraordinary individuals, Weibo extended the most prestigious invitations to them without hesitation. Simultaneously, a highly anticipated "Weibo Night" event was meticulously prepared to bestow upon these outstanding users the highest level of courtesy and recognition.
Furthermore, to further enhance the influence and appeal of "Weibo Night," Qian Duoduo once again invited several popular entertainment stars to attend the event. The arrival of these glamorous guests undoubtedly added more highlights and buzz to the entire event. On the one hand, their presence successfully generated buzz and support for the event; on the other hand, it also allowed more people to understand that Weibo is not just a simple social platform, but also an excellent place to spread positive energy and express one's true feelings, starting from the smallest details.
On that momentous day, the sun shone exceptionally brightly, as if adding luster to this grand gathering. Everyone who received the sincere invitation, filled with irrepressible excitement, flocked to the Wanmao Hotel in Beijing from all directions like a tidal wave.
Of particular note was the fact that the organizers specially arranged for professional and enthusiastic staff to personally guide this special group of visitors into Weibo's headquarters in Zhongguancun. There, they felt as if they had entered a technologically advanced and vibrant palace, deeply attracted by the advanced facilities and unique corporate culture.
What's even more surprising is that all the expenses for food, accommodation, and other things during the entire trip were covered by the generous organizers! Such meticulous care and thoughtful consideration made every participant truly feel like a VIP.
Satisfied and beaming with happiness, they eagerly took out their phones or cameras to capture every wonderful moment of their visit to Weibo headquarters and participation in related activities. In an instant, these photos, like boulders thrown into a calm lake, created ripples and stirred up a massive uproar in the online world. Countless netizens, like bees drawn by fresh scents, flocked to the photos, engaging in heated discussions and showing great interest. The comment section was bustling with activity, and the number of likes skyrocketed. In this way, Weibo successfully attracted a large number of new users to register, all eager to share their own preferences and interesting life stories on this popular social media platform.
In the bustling city of Beijing stands a magnificent and imposing building—the Wanmao Group Building. Today, the spacious, bright, and ornately decorated large conference hall inside this building has become the focus of everyone's attention.
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