Xiao Weiguo's chairman's office was moved to the top floor of the newly built Panlong Building, occupying half of the building's top floor.
Standing here, you can overlook the entire town of Shangxian, enjoying excellent views and ample natural light.
The interior decoration is even more ingenious.
High-quality decorative paintings and handicrafts are displayed on the walls, showcasing Chairman Xiao Weiguo's taste and distinguished status.
The overall color scheme is predominantly dark, exuding a sense of stability and elegance. The furniture is from a top-tier brand, boasting exceptional quality, with every detail revealing refinement and luxury.
Xiao Weiguo is a nostalgic person, and the style of this chairman's office is almost a complete copy of his own president's office in his previous life.
This somewhat familiar yet completely different environment gives him boundless confidence and passion.
A few days before construction began, Xiao Weiguo had already produced several clothing designs suitable for this time of day.
Depending on the weather, for men, the first step is to launch jackets made of various materials, including genuine leather, synthetic leather, and fabric, covering a wide range of consumer groups.
For women, Xiao Weiguo introduced a cardigan dress that was popular throughout the country in the 1990s, paired with slim-fitting trousers underneath.
In addition, following the trend of men's trench coats selling well, several women's trench coats have been launched. Unlike men's trench coats, women's trench coats offer more choices in terms of fabric, color, and style.
Xiao Weiguo has been involved in the clothing industry since the early 1990s and has a deep understanding of people's aesthetic tastes at that time.
The styles he releases are all designed to the highest level of societal acceptance. As long as he builds brand awareness, he's not worried about finding buyers.
Regarding clothing quality, Xiao Weiguo deeply understands that quality is the foundation of a brand.
Therefore, the company established a professional quality inspection team. Every garment undergoes several strict quality inspections after it comes off the production line to ensure that it is free of any defects before it enters the market.
With all the new production lines in operation, Xiao Weiguo deployed all his sales staff to other positions.
Panlong Apparel has diversified and no longer relies solely on a single trench coat for profits. If they continue to rely on wholesale, it will be difficult to build a brand image; otherwise, they will quickly become just another street vendor product and be eliminated in the increasingly fierce competition of the future.
Xiao Weiguo had long wanted to build his own sales network, but in the early stages, most of his funds and energy were invested in the first phase of the project, and he had very few people available to work with, so he couldn't spare any time.
Now, the business department has expanded to a team of nearly 100 people, all of whom are carefully selected, energetic, and driven young people.
Many of them were poached from other units by the company at great expense, and they are all experienced veterans in business, sales, and interpersonal communication.
Now, Xiao Weiguo has adopted a one-on-one approach, where veteran salespeople lead newly recruited young people in small teams of two or three to travel all over the country.
He circled fifty cities with relatively strong economies on a national map, including all first-tier cities such as Beijing, Jiaonan, and Shenzhen.
A small team is dispatched to each city to liaise with local businesses, find suitable locations, and open two to three exclusive stores in each city. The store decorations must be carried out in accordance with the blueprints provided by the head office, and must be distinctive and unique in style.
Going forward, we should use these stores as a foundation to continue developing lower-level franchise stores in various cities and counties.
Xiao Guo plans to build at least 5,000 Panlong Apparel specialty stores nationwide within the next one to two years. This will create a closed loop in production and sales.
Now, he is especially grateful for his decision to produce trench coats.
As Chow Tai Fook's popularity continues to grow, the sales momentum of its trench coats remains strong, and with the increase in brand awareness, more and more distributors are flocking to Panlong Apparel.
However, Panlong Apparel is no longer the small private enterprise it once was.
The newly added twenty-odd workshops were further divided into eight workshops to produce trench coats, instantly increasing production capacity several times over.
The orders that had piled up before the Lunar New Year were all delivered in just over a month.
Since last year, in just over six months, this trench coat alone has brought him nearly 300 million yuan in profit. If Xiao Weiguo were to disclose his net worth, he could be considered one of the wealthiest people in the entire country right now.
It is precisely because of this that he has the confidence to continue to increase investment and build his own sales network after the completion of the first phase of the project.
Even if the clothing produced in other workshops is not sold temporarily, he can still support his investment through this one item.
His designs are all forward-thinking and won't become outdated just because they've been sitting in stock for a year or two.
Xiao Weiguo dared to say that even two years from now, as long as he didn't release those styles, no one on the market could replicate them. After all, in his previous life, he had personally witnessed how the service market had evolved step by step.
Once the offline sales channels are established, he will coordinate with advertising to launch a nationwide blitzkrieg, making the Panlong Apparel series an instant hit and leaving no room for others to follow suit.
By planning carefully and accumulating strength before unleashing it, that will be the time for Panlong Group to truly make a name for itself.
All of the factory's sales staff were dispatched to various parts of the country.
Xiao Baojun followed an experienced salesman named Zhao Qiang to Pengcheng.
Zhao Qiang is a veteran salesman, but he's not old at all; he's only 28 this year. He's tall and thin, and looks quite shrewd.
He was originally a salesman at a medium-sized garment factory in Jiaonan. He came to the factory after seeing a recruitment advertisement for Panlong Garments in the newspaper and being attracted by the high salary and generous benefits.
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