The news that Qiao Zhixia invested 6,000 yuan to build a road in the village shocked the whole village and soon reached the township government.

It was also at this time that the township officials learned that there was an entrepreneur who suddenly emerged in their township.

They didn't know until they checked. Once they checked, they found that Qiao Zhixia not only had business cooperation with dozens of state-owned enterprises in the city, but also had dozens of its own product sales outlets, and was even preparing to invest in building a factory...

In addition to studying hard, Qiao Zhixia has been focusing on investing in a factory recently.

Coincidentally, the canning factory where she rented a store was recently negotiating an acquisition with a foreign-funded enterprise.

These investors are the real capitalists. They rely on various means of suppression and squeeze to force these old state-owned enterprises to survive, and then bring their own asset evaluation teams to acquire them at the lowest acquisition price.

Qiao Zhixia had been to this canning factory before to promote her Jingyang fruits and vegetables. The factory was not too large, and the factory building and equipment were 80% new, which was more in line with her needs.

She had met the cannery director these past two days. He was only in his teens, but his hair had turned grey from worry. It was clear that he was not satisfied with the purchase price, but he was unable to continue supporting the company.

She decided to talk to the person in charge and see if she could take the cannery down directly.

With the introduction of the person in charge, she met Director Wang of the canning factory.

When Director Wang learned that she was interested in buying the canning factory, he raised his glasses in surprise.

The woman in front of me is young, with a pure and pretty face and a bright and beautiful smile. She doesn't look like a buyer at all.

It was not until the director who had signed the store lease agreement with Qiao Zhixia a few days ago came forward that it was proved that she was the owner of Jingyang Fruits and Vegetables, which is very popular in the market.

"Boss Qiao is really a young and promising man! I am short-sighted..." Factory Director Wang shook hands with Qiao Zhixia and apologized.

Qiao Zhixia went straight to the point and stated her purpose. If the price was right and there were no other problems, she wanted to take over the canning factory.

Director Wang did not give her a quote directly, but personally took her on a tour of the factory. Qiao Zhixia was quite satisfied with the hardware conditions in the factory.

But buying a factory is not like buying vegetables. There are many other aspects that need to be carefully considered before making a final decision.

After she returned, she investigated the current business situation of the factory. It had been making losses for two consecutive years and had even reached the point where it could not afford to pay wages.

Xu Xiaolan looked through the revenue statements of their factory for the past two years that Qiao Zhixia brought back, and concluded: "Their factory must have been targeted by foreign investors and then involved in vicious competition. Have they made an offer?"

"No, but I estimate it should be around $100,000."

"Have you thought it through? Once we take over this canning factory, we will be involved in a vicious business war." Xu Xiaolan looked at Qiao Zhixia seriously. She guessed that she had not yet seen the dangers of business war.

Qiao Zhixia smiled calmly: "Of course I know what it means to take over this factory. But you forgot that we have our own raw material base. I can compress it infinitely while ensuring the quality. So it's hard to say who will be the winner."

Xu Xiaolan curled her lips charmingly, her blood boiling in her heart, "I just like the way you look when you are so confident. I made the right bet."

"Come with me next time! Let's take over that factory..."

A month later, Qiao Zhixia bought the canning factory for a total of 160,000 yuan, at a price 100,000 yuan higher than the acquisition price.

This was the first time that the acquisition group named Hua Xi Food Co., Ltd. had its cake and eat it too.

The real market value of this canning factory is at least 1 million, but they used various reasons to lower the price to 160,000.

When we thought the manufacturer could not bear the continuous losses and was about to surrender, we didn't expect a bargain hunter to show up and buy it away very easily at a price 100,000 yuan higher.

The marketing manager of Huaxi was so angry that he gritted his teeth and immediately informed several raw material suppliers to increase the price of raw materials by another 30%.

"If anyone dares to snatch the cake from us, I will make him lose everything and not be able to afford pants. Then he will cry and beg me for help..."

After Qiao Zhixia took over the cannery, he decided to continue using the original leadership team and employees.

There will just be a three-month probation period, and those who pass the probation will have their original salary doubled.

Three weeks later, the sign of the original No. 3 Canned Food Factory in Dong City was taken down and replaced with the big words [Jingyang Canned Food Factory].

At the same time, Qiao Zhixia also began to upgrade some of the original products in the factory.

She boldly adopted her mother Li Aizhen's recipe, used Jingyang fruits and vegetables and Lingquan water as raw materials to process and produce new products, and worked overtime overnight to personally design the new product packaging.

Director Wang was still worried about the rising prices of raw materials, but when he saw truckloads of high-quality raw materials that were ten times better than before being delivered to the factory, he finally breathed a sigh of relief.

It was then that he finally understood why Qiao Zhixia had the courage to take over this rotten stall, because those people's raw material blockade could not contain her at all.

Director Wang grew up with the factory and witnessed its prosperity and decline. He sincerely hopes that the factory can withstand many difficulties and finally stand firm.

When he was suppressed by the capital before, he felt that survival was hopeless, but now, she sees hope in Qiao Zhixia.

Although the factory has been making losses in the past two years, the quality has always been guaranteed. In addition, despite the rising prices of raw materials, they have never raised prices, so the factory's canned food has never had trouble selling.

It's just that the more you sell, the greater the loss.

But after Qiao Zhixia solved the raw material problem, she only needed to continue to ensure the taste, and the canning factory's survival crisis would naturally be solved.

Soon, the first batch of new products were born on the production line.

Qiao Zhixia had someone bring a can of each type of canned food to the conference room. She asked all members of the leadership team to taste her products. The most important thing was to re-set the prices.

The first thing to be opened was the canned fruit. As the sealed lid was pulled open, the entire conference room was filled with the fragrance of oranges.

The biggest difference between Jingyang canned food and ordinary canned food is that it preserves the original flavor of the fruit very well, does not require any flavors, and does not have the sweet taste of ordinary canned food.

Qiao Zhixia first let Xu Xiaolan and Director Wang taste it, and then the deputy director and the heads and group leaders.

Unintentionally, everyone was conquered by the taste of this can.

Currently, the price of canned fruit in the market is about 2 to 3 ¥, while Qiao Zhixia’s pricing starts at ¥.

Given the wonderful taste of this canned food, it will definitely occupy a place in the market, and the price is indeed commensurate with the quality.

"But given the current market situation, if we set this price, does it mean we will lose most of our customers? And what if our competitors start a price war? What should we do?"

Qiao Zhixia looked at Ji Pingan, the head of the marketing department who asked this question.

Ji Ping'an is a teen-year-old senior intellectual who is clean, handsome and very pleasing to the eye.

"You're right. So our target market is the domestic market, and our business focus is on foreign trade. As for the domestic market, we can't give up. This pricing may lose some customers at first, but it will also gain customers with strong spending power. We at Jingyang only make high-end food."

After Qiao Zhixia finished speaking, she stood up from her chair, glanced at everyone at the conference table, and said solemnly:

"If a competitor maliciously competes with us through price wars, I will be there to help at any time. As long as everyone can fulfill their obligations, it will surely help Jingyang go further. Our goal is to become the number one high-end food leader in the country."

Qiao Zhixia's domineering speech silenced everyone in the conference room. Is this mysterious female boss just a rookie or is she really powerful?

"But will the factory also raise prices for customers who have signed contracts but have not yet received goods? Isn't that a breach of contract?"

"For old customers who have signed contracts before, we will supply them at the original contract price."

Xu Xiaolan stood up and said seriously, "Even good wine needs to be promoted if it is not well known. We can consider placing advertisements on TV stations to promote our brand."

Qiao Zhixia thought about it and felt that this suggestion was feasible, because her Jingyang brand was taking the high-end route. Advertising could not only increase its visibility, but also screen out many high-quality customers.

After some discussion, Qiao Zhixia decided to place the advertisement on the provincial TV station first.

In order to open up the domestic market as soon as possible, she decided to make preparations and participate in the Canton Fair this autumn.