After Erzhu’s family left.

The Cha family continued to stay in the yard to enjoy the cool air and chat.

Zuo Mingyan took out a pair of new insoles and started sewing them. They were for Jiang Tiantian. She learned this skill from the wives in the village after she came to Chajia Village.

When I have free time, I make a pair for my family.

Cha Jizu was sitting in front of the stone slab, looking through the crab legs that Jiang Tiantian had picked during the day.

Jiang Tiantian stood aside, picking at the tea leaves casually, and asked Cha Jizu casually, "Grandpa, how is the quality of the tea leaves from the ancient tea trees in the mountains of our village?"

Cha Jizu looked proud, "Of course it is excellent. When I was young, I traveled all over the country and drank tea from many places, but I felt that none of them were as good as the tea from our Chajia Village."

He looked at Jiang Tiantian's glowing face.

"Don't disbelieve me. You young people don't like to drink tea and don't understand the benefits of tea. Look at the elderly people in our village. How many of them are sick? They are all energetic and can climb mountains and swim in rivers."

"Do you remember the elders you met when you went to the family tree that day?"

Jiang Tiantian nodded, "Remember."

They are all old men with white hair and beards, strong bodies and ruddy complexions.

Cha Jizu smiled and said, "They are all in their 90s or early 100s. Can you tell?"

Cultivated to become a spirit!

Jiang Tiantian was shocked. "I really didn't realize that. I thought they were at most 80."

Cha Jizu had an expression that said 'see, it's true'.

"They all have a habit of drinking tea all year round. The tea from our village can help prolong life."

"Back then, our ancestor was a tea lover. He fled here and discovered the ancient tea forest. He also thought that this place had good feng shui, so he decided to stay and live here in seclusion."

"Even the surname 'Cha' comes from this."

After saying this, Cha Jizu sighed again with regret, "It's a pity that after so many years, most of the young people in the village have forgotten where this story came from."

Only then did Jiang Tiantian realize that there was such an explanation for the surname Cha.

What a great brand story this is!

There are also real-life cases that can serve as examples.

If this tea cannot be sold, it would be a real waste.

"Grandpa, look, we have such good tea leaves, and these crab legs are rare things. Haven't the villagers ever thought of making tea to sell?"

Cha Jizu shook his head upon hearing this.

"It's not that I haven't thought about it, but picking tea leaves, drying tea leaves, and making tea leaves are all very hard work, and the tea leaves made cannot be sold. Gradually, young people in the village no longer learn this craft."

"Now there are only some elderly people in the village who pick some every year to make tea, and then give some to each family."

Jiang Tiantian was puzzled. "Isn't there a road in the village? We can send it outside and sell it."

"Tea can't be sold at a high price, so people are not willing to do it anymore, as it's better to dig cordyceps, pine mushrooms, and raise cattle and sheep every year to make money."

Jiang Tiantian said regretfully: "But the old tea from our village is absolutely scarce outside. It would be a pity not to sell it."

Cha Jizu was stunned when he heard this, and glanced at Jiang Tiantian, "What good ideas do you have?"

After training Mop to find Matsutake mushrooms, he realized that this girl had a lot of ideas in her head.

Jiang Tiantian chuckled, "Grandpa, this is what I think. The villagers are unwilling to do it simply because it is not profitable now."

"Besides, the quality of the tea in our village is so good, so we can't sell it at a low price."

"But what if the tea from our village can be sold at a high price?"

Cha Chengye also came over at this time, "Tiantian, tell me, how can we sell the tea in the village at a high price?"

Jiang Tiantian turned to look at Cha Jiuzhang and asked, "Why can the matsutake mushrooms from our village be exported directly to Japan to earn foreign exchange, and the price is so high, but the supply is still in short supply?"

The methods and procedures for selling Matsutake mushrooms in the village were arranged by Cha Jiuzhang, so of course he knew them.

"People in their country love to eat matsutake mushrooms. They believe that wild matsutake mushrooms have strong anti-cancer effects. Eating matsutake mushrooms is almost equivalent to being healthy."

"But wild matsutake is a scarce commodity, and the matsutake we produce here is of excellent quality, so it is very popular in their country."

Jiang Tiantian continued to ask:

"Then the tea from our village also has extremely high health benefits. If we drink it regularly, does that mean we are healthy?"

Cha Jiuzhang nodded. The example of the elderly people in the village was there.

Jiang Tiantian continued, "Ancient tea trees are very scarce in the world, and they are also a scarce commodity. Since matsutake mushrooms can be exported at high prices, why can't our tea be sold at a high price?"

The three men of the Cha family were silent.

Since the road in the village was opened, Cha Jiuzhang asked Xiaoliu and others to buy tea made by villagers twice to sell, but most of them were sold to places like the Rongcheng Supply and Marketing Cooperative, and the prices were not high.

He never thought that he could sell it at a high price.

Jiang Tiantian continued to persuade her, "There are so many loose teas on the market, why does our tea stand out?"

Zuo Mingyan also put down the insole in her hand early in the morning and listened to their conversation. At this time, she spoke, "Tiantian, didn't you just say that there are very few ancient tea trees left? This is the advantage."

Jiang Tiantian: "Only our own people know this. If you tell others about it, will they believe you?"

Cha Chengye asked: "Tiantian, what do you think we should do?"

"Do you think that if a product is scarce, highly effective, high quality, and well-received, it will be hard to sell or it will not sell at a high price?"

Cha Chengye shook his head, "No, it will definitely sell well."

Jiang Tiantian clapped her hands and said, "That's right. The ancient tea trees in the village are not lacking in scarcity and high efficacy, but in quality and reputation, and even more so, an opportunity to be recognized by everyone."

"As the saying goes, good wine needs a bush! If you don't package and promote it, who would know you have such a good thing?"

Upon hearing this, Cha Jiuzhang nodded in agreement.

indeed.

Before, they had not considered this issue. Unlike Matsutake, the quality of tea can be easily determined.

Unless you are an extreme tea lover, it is difficult for ordinary people to taste the difference between different teas.

As for the efficacy, you won’t see it if you don’t drink it for a long time.

If they don't deliberately publicize it themselves, others will have no way of knowing.

Cha Chengye continued to ask curiously, "Tiantian, what about the quality and reputation you mentioned? How can we achieve it specifically?"

Jiang Tiantian stretched out a finger and shook it, "Dad, we either don't do it, or we have to do the best."

"From now on, whenever outsiders mention ancient tree black tea, they will immediately think of our Chajia Village."

"As for quality and reputation, we have to walk on two legs."

"If we want to become bigger and stronger, the current family-run tea-making model is no longer suitable. It is also difficult to control quality."

"First, I suggest that the village build a professional tea factory to implement unified and standardized operations from the management of the ancient tea forest, picking, tea making to packaging."

"This ensures that the quality and taste of the final product are within a relatively stable range."

"On the other hand, we need to set up separate product promotion and sales departments. The main responsibility of the product promotion department is to establish a unified brand image for external publicity. The sales department will be similar to what Jiuzhang and Xiaoliu are doing now, looking for buyers outside."

"For example, our tea brand is called 'Chajia Village Ancient Tree Black Tea'. The product promotion department can carry out unified brand publicity around the origin of Chajia Village, the story of the centenarian, the growth environment of the ancient tea forest, the effect of tea in 'prolonging life', etc."

"By then, our tea will have uniform, exquisite packaging."

"Think about it, if Xiaoliu and his friends take out the brochure and put the beautifully packaged tea on the table when they go to sell the tea, wouldn't it be easy to distinguish it from other teas?"

"We can also use the celebrity effect to promote our products. We can proactively send tea to some leaders and big bosses to taste. If they think it's good, they will naturally help recommend and promote it."

"In the future, whenever you attend a business meeting, entertain a guest or give a gift, as long as you carry our tea, it will represent quality and excellence."

"As long as we do this well, the tea from Chajia Village may be able to be exported directly to earn foreign exchange."

"You know, not to mention the domestic market, the global demand for black tea, especially in Europe and the United States, is not small every year."

"Villagers can also take up different positions in the tea factory according to their respective strengths. This not only provides them with a fixed income, but also dividends at the end of the year if they do a good job."

…