Chapter 518 Building a Fashion Empire



Qin Xiaoyu slept soundly through the night and drove to the clothing factory the next day.

Along the way, she suddenly found the city unfamiliar. What had seemed acceptable before now appeared utterly tacky. The clothes everywhere were either red and blue or green and yellow, a stark contrast that was particularly jarring.

She noticed that the popular colors in smaller cities were mainly bright and stimulating, lacking elegance and exuding a more arrogance. Was it a rebellion against years of suppressed emotions? That color scheme, combined with smoky makeup, was definitely nightclub style.

With Factory Director Xie overseeing things at the garment factory, everything is running smoothly. Qin Xiaoyu checked the situation at the various department stores; Xiao Mengting's store was the best, with the highest sales.

Secondly, the provincial capital was the second choice. Jiang Fusheng had been entrusted with a task and was now fulfilling it to the end. This brother-in-law was also a righteous man.

Hengchang's sales volume increased compared to the previous quarter, but its total sales revenue was not as high as the top two companies. The purchasing power in small cities and provincial capitals is incomparable.

Factory Director Fei and Wang Lingling have been withdrawn from Chuncheng and replaced by a salesperson and a technician. Overall, things are going quite well.

The garment factory is significantly more profitable than the department store. With Qin Xiaoyu's consent, it can not only supply department stores but also take on some overseas orders, provided production capacity allows.

"We'll start making samples for the autumn collection soon. We need to select some of the older styles and discard some, while continuing to produce the best-selling items," Qin Xiaoyu assigned the tasks.

"It's all ready, waiting for you to choose." Director Xie handed over two large sample books.

"Also, all the vacant storefronts outside should be renovated, and the high-end bespoke rooms must be expanded."

Qin Xiaoyu has taken back all the storefronts outside the Riyue Garment Factory. In the future, when building a brand, a high-end custom-made shop will be essential. She has already begun to look for skilled and pragmatic workers to supplement the factory.

A generous reward will surely attract brave men; if the bonus for the high-end booking room is increased, there will definitely be people willing to take the job.

After settling things at the garment factory, she drove off to visit a few other places.

Since returning from Shanghai, Qin Xiaoyu has already made new plans.

A Lei is right. If she doesn't figure out the direction of development, she'll eventually exhaust herself on the road to picking up money.

Two buildings at the coal plant have been topped out, and the other two are half-built. If things go smoothly, they should be ready for completion before winter.

Now her third uncle and Captain Chen are managing things, so she hardly has to worry about anything.

In her previous life, she studied fashion design and worked as a graphic designer at a decoration company. However, she only had a superficial understanding of infrastructure. If she wanted to delve deeper into it, she needed to study hard, but now she had neither the energy nor the external help.

If you put all that energy into the fashion industry, you'll achieve twice the results with half the effort.

She was going to listen to A Lei's advice and clean house.

"Third Uncle, I won't get involved in infrastructure projects anymore. You can handle it yourselves."

Hearing that she was going to withdraw from the management of the infrastructure team, my third uncle was a little puzzled.

"Do you think your third uncle is meddling in too many things?"

"No, no. I want to focus on the fashion business. I'm a complete novice when it comes to infrastructure. My third uncle is good at it himself. I, as a novice, will not give advice to the experts."

"All my funds are invested in it. Now that you're withdrawing, I'm facing a cash flow problem..."

"My main purpose is to withdraw from the management of the infrastructure team. Except for the central area where I will build a fashion department store, the entire land of the coal mine is at your disposal."

"A fashion department store? A place that specializes in selling fashion? Are there that many people buying fashion?" Although my third uncle is very shrewd in business, he is a typical straight man and is limited in these kinds of things.

Qin Xiaoyu's second step was to hand over Hengchang. Hengchang's development had reached the mid-stage, and if she wanted to expand its scale further, she would need to invest a lot of energy.

Since the series of misfortunes that have befallen her family, my cousin's wife has matured rapidly. A mother's love makes her strong; her children's troubles always make her more resilient.

My cousin's wife has managed Hengchang very well; she's no longer just a puppet.

Now that my cousin's wife is maturing day by day, it's perfectly fine to hand over the reins to her; she won't lose out on making money even if she's just managing the business.

"Xiaoyu, just tell me if I'm doing something wrong. I know I can't do it all by myself, so please don't give up." Her sister-in-law almost cried when she heard her arrangement.

“What’s wrong with you? Tell me. I’m always out and about, and you don’t really need me, do you? Sister-in-law, you can do it.”

After clearing everything out, Qin Xiaoyu only had the clothing factory, the department store counters, and the hairdressing school to take responsibility for.

The hairdressing school will need to collaborate with the modeling team in the future, so it cannot be handed over; however, its management needs to be more systematic.

Moreover, her trip to Shanghai gave her a new understanding of the development of the beauty industry. Beauty and makeup are complementary to fashion; they cannot be neglected.

Once the brand is established, jewelry will be added later. These are all essential elements for a high-end luxury brand.

The garment factory's management is now on track, and it basically follows a single, replicable model. This saves her a lot of effort; she only needs to provide the modules and fit them into the business model.

The focus of factory construction should still be on the north, even though later development trends showed that manufacturing was more developed in the south.

But now, Shenzhen is still a small fishing village, and people from Wenzhou are still struggling to make a living elsewhere.

Whatever you do, you have to adapt to the times and policies to get support; you can't go against them. The policies haven't reached that point yet, and as a young woman, she doesn't have the ability to go to the south to set up a factory.

The cheap labor in the North is irreplaceable. Even in the 21st century, the North still has a significant advantage in labor, but it's just that no one is taking advantage of it.

This leads to the third stage: creating her own brand. She registered all the trademarks related to Riyue Apparel, eliminating counterfeiters first.

Next comes the main event: she needs a team of models, which is her key to developing her brand.

Hearing that she was going to start a modeling team, Xiao Jin couldn't sit still. This kid has been growing taller and is already 1.75 meters tall. If Wang Jian hadn't grown to 1.85 meters, he really wouldn't be able to keep up with her.

Jiang Fusheng had always tried his best to cultivate Wang Jian, which was also partly due to his own selfish motives—finding a replacement for Tang Wenwen would be ideal.

Qin Xiaoyu agreed with his idea. Qin Xiaoye seemed a bit weak, so having Wang Jian as her assistant would be a very suitable choice.

Knowing that he would eventually head south, Wang Jian would come back to visit every weekend, saying he missed his father. But everyone knew the truth and no one brought it up.

"You're not allowed to be a model; you have to go to university first." Zhou Yue was very firm about this.

Although she supported Qin Xiaoyu's decision and intended to make some contribution, she said that anyone else could do it, but not her daughter.

It's the hottest time of July, and her nose is red and swollen, she's having difficulty breathing, and her belly skin is so thin you can see the veins, it looks like it's about to burst.

The whole family carefully protected her large belly. Even her fourth sister-in-law, who was also pregnant, would give way, saying, "The one with the bigger belly gets priority."

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