Chapter 128
A few days later, a fashion trend suddenly swept through the entire Pingquan County.
This whirlwind swept through quickly and fiercely, instantly drawing in all the women in the county.
That is, taking Ji Wanmei's outfit as a model, the combination of trousers and retro hair ties has become the most popular fashion style among the women in this small county.
These days, when women meet, they often ask each other, "Have you bought any thongs yet?"
If someone manages to buy it, they will be very pleased with themselves and extremely proud.
Especially on the opening day, when there was no limit on the quantity, those who managed to snag two pairs for only four dollars and twenty cents would boast about it to everyone they met.
Those who couldn't buy it saw their neighbors, relatives, friends, or colleagues wearing it and hurriedly inquired about it as well.
Where can I buy these trendy, latest slapstick pants?
How much does one cost? It must be very expensive.
Women can talk endlessly about these topics.
Ji Wanmei's general store became an instant hit after just a few days of word-of-mouth among the women in the county!
People flocked to the "Pearl of the Orient" store to snag a pair of "slip-on pants" that were limited to one pair per person.
Even though the discount is gone and the price has returned to the original three yuan per piece, it's still cheaper and more cost-effective than going to the city to buy it.
When I met my neighbors and colleagues, they used to be quite unsophisticated, but now they're wearing trendy pants and colorful hair ties, and suddenly they look very stylish.
Who wouldn't feel envious and jealous after seeing this? It's only a few dollars, it's not like we can't afford it, we can just skip eating a couple of stewed meats.
In less than a week, Ji Wanmei's store had almost sold out of the slip-on pants and hair ties.
Ji Wanmei then called the stall owner in Zhejiang and asked him to send her another batch of the same goods.
This time she wants five hundred.
"Meimei, our thongs are selling so well, why don't we order more?" Luo Chunyan urged. "Five hundred pairs won't be enough to sell!"
Although Pingquan County is not large, it has a population of nearly 100,000.
The county town alone has a permanent population of 20,000 to 30,000, not to mention the towns and villages below.
Of the 20,000 to 30,000 people, at least half are women.
Even excluding the elderly and children, there are at least seven or eight thousand, maybe six or seven thousand women living in the county who have the purchasing power.
Given this booming business, Luo Chunyan said it wouldn't be an exaggeration to say that they could take in another two thousand more.
Ji Wanmei shook her head: "Chunyan, that's not how you do business."
“Although there are many women in Pingquan County, you need to consider a few issues.”
"First of all, out of these six or seven thousand women, how many are willing to spend three yuan to buy it? Let's say on average, ten out of every hundred are willing and have the purchasing power to buy it. That's only six or seven hundred people, isn't it?"
"Another thing you need to consider is that 'slip-on pants' aren't exclusive to our store. If other stores see that our business is doing well, won't they also follow suit and buy them to sell?"
"We sell them for three yuan each, but others buy them back and sell them for two yuan eight or two yuan fifty? If you still sell them for three yuan, will anyone buy them?"
"The shops that compete with us just haven't found a source of goods yet, but that's no secret. They can go to Zhejiang or Guangzhou and get the same goods there."
"We just gained an early advantage in the market."
"When the same products are everywhere, we will lose our advantage."
"So I didn't just randomly order these 500 items."
"After careful calculation, I decided to first saturate the first segment of customers who have the purchasing power. Once we've sold out, a large quantity of goods will have entered the market. At that point, we will no longer promote this product as our main offering."
Ji Wanmei analyzed the points for Luo Chunyan one by one.
Upon hearing this, Luo Chunting suddenly understood and exclaimed admiringly, "Meimei, you know so much!"
Ji Wanmei smiled: "Now that you're the store manager, you need to analyze the market more. Don't forget, we plan to open branches all over the country in the future."
"Yes!" Luo Chunyan clenched her fist tightly. "I'll go back and buy a few books on business to improve myself."
After all, it's a small county town. The prices of slightly higher-end items, such as genuine leather bags and gold-plated copper, go up, so it's impossible to sell in large quantities.
Ji Wanmei had planned from the beginning that these goods would be used for mid-to-high-end customers.
Some families with better financial conditions are willing to buy one or two exquisite and beautiful pieces of jewelry to adorn themselves, and buy a well-made and high-quality leather bag to serve as a presentable gift when visiting relatives.
So these things, although they seem to be going quietly, have been shipping out steadily all along.
There was also the most advanced merchandise Ji Wanmei had at the time in the wholesale market: women's underwear.
At first, not many people were interested in it.
Perhaps everyone felt a little embarrassed.
One day, a female colleague who worked at the Women's Office came to inquire about the price and found that it wasn't as expensive as she had imagined; a set only cost about five or six yuan.
When Ji Wanmei got the right size and tried it on in the store, she found it to be very comfortable and pleasant to wear.
Not only has my bust shape improved, but my back looks more upright, my waist looks slimmer, and I no longer wear those loose-fitting bras that used to keep slipping down and making me wobble when I walk.
Moreover, this lace style has a seductive sexiness; if you wear it home, your husband will definitely be unable to resist.
The woman in charge immediately bought one.
Then, on the second and third day, the female customer introduced several other customers from her workplace to Ji Wanmei.
Gradually, the lingerie market also opened up.
However, this kind of topic about body privacy is not convenient to discuss in just any occasion, so it is only introduced between close friends and best friends.
Two weeks after the opening of the 'Pearl of the Orient' store.
Ji Wanmei sent out replenishment orders for everything except jewelry, handbags, and textiles.
Restocking takes at least five or six days.
Fortunately, Ji Wanmei restocked a few days in advance, otherwise many items in the store would have been out of stock.
Now the store only has silk scarves and shawls left, which are from local factories in the East, and they are relatively slow to sell.
Because people in the local county town have seen this stuff a lot, they don't find it special, and they subconsciously feel that buying it from Ji Wanmei might be a bit more expensive than buying it elsewhere, so these things are left unsold.
Ji Wanmei looked at the unsold silk scarves and pondered for a moment.
What methods can be used to turn these hard-to-sell silk scarves into hot-selling items?
Ji Wanmei, who had studied fashion design in her previous life, suddenly had a flash of inspiration.
Continue read on readnovelmtl.com
