Chapter 412
Spring, April, 1994.
Half a year after Ji Wanmei and Lei Tingjun got married, the first Oriental Charm flagship store in Pingdong City, which had been in preparation for a long time, officially opened.
The opening ceremony was a grand and lively affair.
From downstairs in the mall to in front of the shops, long lines of flower baskets stretched out.
Besides their company employees, friends from all walks of life in Pingdong City also came to show their support.
Located on the second floor of Zhongtian Plaza, in the western district of Pingdong City.
Nearly half of the shops are within the new Oriental Charm store area.
There used to be three shops there, each with an area of about 30 to 40 square meters.
However, after Ji Wanmei went to see it, she felt it was too small and did not meet her original idea of creating the first store to carry all categories of her products. So she directly asked Lei Tingjun if she could open up half of the shops on the second floor.
Of the five shops that Ji Wanmei specifically requested on the second floor, four were still vacant. Lei Tingjun had reserved them specifically for her because he was worried that if they were signed off early, they wouldn't fit the business style of her new store.
Unfortunately, Ji Wanmei changed her mind after visiting the shop, and by then, one of the shop's customers had already signed a deposit.
Ji Wanmei personally negotiated the compensation with the other party, and in the end, she paid them double the deposit and signed the contract for all five shops.
The entire space has been opened up, creating a large store of nearly 200 square meters.
Currently, all of Oriental Charm's self-designed styles and full range of products can be displayed in this large store.
Meanwhile, Ji Wanmei took a stroll through the five-story Zhongtian Shopping Mall and found that the mall's business layout was somewhat chaotic.
After all, Lei Tingjun had never run a business center before, and the investment promotion was handled by employees from other departments within the company.
Therefore, the layout lacks some planning.
For example, on the second and third floors where clothing is sold, one or two shops selling children's toys suddenly appear; on the basement floor where restaurants and eateries are sold, one or two shops selling handbags and socks suddenly appear.
Ji Wanmei then told Lei Tingjun that the business formats in the mall were too disorganized.
When customers come in, they don't know which floor to go to to buy anything.
Ideally, one floor should be dedicated to food, another to clothing, another to shoes, bags, and jewelry, and yet another to children's products.
At the entrance of the shopping mall, a floor sign should be added so that people can see the floor clearly as soon as they enter, so that they don't wander around aimlessly.
After all, Zhongtian Plaza is defined and is a consumer commercial center, not a wholesale market.
After listening to Ji Wanmei's opinion, Lei Tingjun returned to the company and convened a meeting with the staff of the business department to make an overall adjustment to the existing shops and refine them according to categories.
For those who wanted to keep their existing shop locations and refused to move, Lei Tingjun generously took care of the entire renovation process for them.
The small business owners had nothing to say and were asked to move to a better location on a different floor. Moreover, the big boss even provided funds to help them with the renovation of their new shops. Who wouldn't want such a good deal?
Everyone responded very positively.
As a result, in less than three months, the previously chaotic layout of the shopping mall's businesses was quickly adjusted.
After its layout was redesigned, Zhongtian Shopping Mall is doing well, with a high daily customer flow.
Today, Ji Wanmei's flagship clothing store had its grand opening with a 40% discount promotion, attracting many local women who lived and worked nearby.
People originally went into the store with the mindset of trying their luck at finding some good deals since the store was having a grand opening with discounts.
But as soon as I stepped into the store, I was dazzled by the welcoming service, the bright and spacious decor, and the wide variety of goods.
Before opening this store, Ji Wanmei specially hired eight local sales assistants from Pingdong City. She brought them to the East China Company headquarters a month in advance for training before they started working.
According to Ji Wanmei's high standards, these eight sales assistants are basically comparable to the service of top-tier brand stores in China.
Ji Wanmei's store not only offers trendy and stylish fashion items, but also modern women's professional suits suitable for work, as well as affordable casual and sporty everyday styles.
It has everything.
If consumers don't know how to coordinate outfits or what style suits them, then a dedicated sales assistant will come forward to help them explain and coordinate outfits, helping them find the most suitable and flattering look.
We just opened today, and a lot of customers have come in. The eight sales assistants are even a little overwhelmed in the nearly 200-square-meter store.
Fortunately, Ji Wanmei had made preparations in advance, asking Luo Chunyan to come and help out. After entertaining the guests downstairs, she also took some time to come upstairs to help with the cashier work.
Lei Tingjun will be helping her entertain the guests below. Everyone is coming to show their support, so it's certain that she'll treat everyone to dinner today.
The restaurant has already been booked; it's on the fourth floor of Zhongtian Plaza, the food court, and it's a Huaiyang cuisine restaurant with really good food.
Perhaps because at that time, women in Pingdong City rarely saw such a one-stop service for buying clothes, the store's business was exceptionally good.
Even at lunchtime, everyone took turns eating.
The four people, including Ji Wanmei, went upstairs to eat together, while the four sales assistants were on duty downstairs.
After the others have finished eating, I will come down and take their place.
When the day ended, Ji Wanmei felt so tired that her legs were about to cramp.
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