Chapter 132
A month after Ji Wanmei's store opened, she held another promotional event.
In the days leading up to the promotional event, Ji Wanmei dressed every day as a modern woman, wearing a scarf and sunglasses.
It can be said that Ji Wanmei's current style of dressing is the fashion trend in the entire Pingquan County.
Everyone copied her style of dress.
Sometimes, besides wearing scarves on her head and neck, or tying them around her wrists, she would also twist those pretty scarves into a rope and wrap it around her small shoulder bag, making her look exceptionally stylish.
People never imagined that a silk scarf could have so many uses.
On the day of the monthly promotion, Ji Wanmei put up a large billboard advertising a free silk scarf with the purchase of sunglasses, which attracted the interest of many regular customers.
As a result, the silk scarves, which were the slowest-selling items in the entire store, suddenly became hot commodities.
The second batch of goods that were replenished from Zhejiang arrived a few days ago.
Ji Wanmei was right as expected.
Everything she said came true.
Sure enough, about a month later, other clothing stores and tailor shops in the county also started to follow suit and sell trousers.
Suddenly, these treadmill pants became ubiquitous.
Ji Wanmei and her friends sell them for three yuan each, while other places sell them for two yuan and fifty cents, or even two yuan. They're selling them for one yuan and fifty cents everywhere.
The quality varies greatly, and the prices are becoming increasingly chaotic.
Just then, Ji Wanmei and her shop sold out of their second batch of stock.
In the end, only about a hundred items remained. On the monthly promotion day, we offered another 30% discount, and sold dozens of them at once.
Ji Wanmei said to Luo Chunyan, "We don't need to stock up on these 'stepping pants' anymore. The market in our county is already saturated. If we stock up on these now, we'll only end up with unsold stock and lose money."
Luo Chunyan now admires Ji Wanmei to the point of complete awe.
Because she discovered that many of the things Ji Wanmei said and the predictions she made were exactly the same as the principles in the business book she had bought.
After a two-week price war, many shop owners who rushed to stock up on the "step-step pants" product, hoping to make a fortune, were dumbfounded to find that the product suddenly became difficult to sell.
Walking down the street, it seems like everyone is wearing it, but precisely because everyone has it, fewer people are actually buying it.
People of this era generally still have very frugal lifestyles and mindset.
Even the best things are only worth buying one piece to try out; you can't possibly buy a lot and pile them up at home to wear repeatedly.
Besides, most twill pants are black, so even if you buy three or four pairs to rotate, people won't notice that you bought new ones. They'll just think you've been wearing the same ones all along without washing them.
This made Luo Chunyan extremely happy.
After she went out to inquire, she came back and said to Ji Wanmei, "Meimei, you don't know, many of those stores that followed our trend of stockpiling goods have lost money."
Among them were the few aunties who caused trouble at their shop on the day it opened.
Those people were greedy and envious of Ji Wanmei's shop's good business. I heard that the three of them got together and went to buy a whole thousand pairs of pants.
Everything is piling up in the store now, sales are bad, I'm frowning all day long, I'm so anxious I'm about to get a headache.
When Luo Chunyan heard about this, she was overjoyed.
"Serves them right, they were greedy!" Luo Chunyan said gloatingly.
Although Ji Wanmei had anticipated this situation, she didn't seem particularly excited when she heard the news.
It's all just market forces.
"Meimei, our store's current best-selling product has been taken by the market. What should we focus on promoting in the future?"
Ji Wanmei put down her book and said, "Cosmetics."
"Our snow cream and pearl cream have always sold quite well. In the future, we will make them into a dedicated series. From face care and hand care to body care, hair care, as well as perfume and makeup, we will form a complete system."
Of course, Ruoji Wanmei's ultimate goal is to establish her own cosmetics brand.
However, the conditions are not yet perfect.
They have no choice but to rely on this women's products store to buy other brands' goods.
Another point is that the purchase price of these things is generally not cheap, so even if others want to follow suit, they need to have the capital to do so.
Most importantly, in the 1980s, factories and enterprises used high-quality materials in their products, the government's supervision was strict, and the market had not yet seen a large influx of capital, so there were very few counterfeit or shoddy products from major brands.
For example, the snowflake pearl cream that Ji Wanmei and her friends are getting is an old Shanghai brand that can't be imitated anywhere else.
Ji Wanmei plans to negotiate a regional agency agreement with a wholesaler, so that she can secure all the wholesale supplies in Pingdong City or Pingquan County below the prefecture level.
Retailers in the county town have to go through her regional agent's channels to get goods.
This way, you won't have to worry about other stores following suit anymore.
"Meimei, where did you hear all these ideas from?" Luo Chunyan looked at Ji Wanmei with bright, admiring eyes.
Ji Wanmei smiled and said, "It's probably because I've been influenced by my father since I was a child, so I know a lot about how to do business and manage a company."
"Our store opened on July 7th. From now on, we can hold a promotional event every month on the 7th, just like this time."
Ji Wanmei thought about how she was going to study in the provincial capital soon, leaving Luo Chunyan to run the shop alone, and told her all the things she needed to tell her.
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