It was past 3 p.m. when Zong Jia and He Dafu returned. Dafu was clearly drunk and was walking unsteadily.
Jiang Xiaoli asked with concern, "Brother Dafu, are you alright?"
"It's alright!" Dafu steadied his steps. "It's all for the factory!"
Zong Jia helped him up, saying, "It's alright, he's just happy."
Jiang Xiaoli chuckled, "You're happy already? Brother Dafu, I didn't expect you to be such a power-hungry guy!"
Dafu sat on the sofa and chuckled, "A soldier who doesn't want to be a general isn't a good soldier! Little Pear, I'll definitely work even harder!"
She poured them both a glass of honey water, saying, "Drink some water to warm your stomach."
After a moment's hesitation, Zong Jia picked up his car keys. "Little Pear, let's go home."
Jiang Xiaoli looked at him warily, "Comrade Xiao Zong, you can't drink and drive!"
He smiled and patted her head. "I value my life. Xiao Zhang is going back to the city today; he's driving."
"That's more like it. Well then, Brother Dafu, let's go!"
They arrived home at 7 p.m., and Li Guizhi was finally relieved to see them.
Jiang Xiaoli slumped on the sofa, feeling sleepy after sitting for more than an hour.
"We've finally accomplished something big!"
Zong Jiayu, sitting next to him, laughed and said, "We're still waiting for you to come up with the idea for the new product's advertising!"
Jiang Xiaoli rolled around on the sofa, clutching her head, crying, "I'm completely drained!"
Li Guizhi looked at her amusedly, "You're both grown women, why are you still acting like this! You two chat, I'll go heat up your food."
Jiang Xiaoli lay there like a dead fish, her only movement being her eyes.
"Let's choose Han Xue's proposal; it's clear, concise, and highlights the key points."
This time, their new products, boneless chicken feet and pork jerky, are going on sale at the same time.
These two products have relatively high average order values: a 500g box of pork jerky is priced at 12.9 yuan, and a 500g serving of boneless chicken feet is priced at 9.9 yuan.
Jiang Xiaoli gritted her teeth and decided to place a TV commercial.
The advertisement for pork jerky has been filmed, but the advertising plan for boneless chicken feet has yet to be finalized.
Zong Jia nodded, "Okay, I'll keep an eye on it and try to get both ads launched at the same time by the middle of the month."
Jiang Xiaoli sat up, hugged her pillow, and wailed, "Advertising is so expensive! We have to become an instant hit!"
Both advertisements are around 30 seconds long, and they were broadcast simultaneously on CCTV and multiple provincial TV stations, running in rotation during prime time in the evening. A budget of 10 million yuan was being burned.
Zong Jia's eyes were firm. "Don't worry, it will definitely happen. In addition to TV commercials, we are also vigorously promoting our mature offline channels. The sales department has already received many inquiries."
"That's good, that's good."
...
Commercials for pork jerky and boneless chicken feet were simultaneously broadcast on multiple TV stations on April 20th.
Today is also Li Guizhi's birthday, and Jiang Xiaoli asked Zong Jia to help her book a banquet at the Xijing Hotel and have it delivered to her home.
Li Guizhi originally wanted to celebrate her birthday in early March, but she declined because she was busy with exams. This time, she invited all her good friends to celebrate her mother's birthday together.
After setting the food out, she tapped her glass and said, "Today is a super auspicious day. It's my mother, Ms. Li Guizhi's, 35th birthday, and also the day our 'Jiang Li Ji' new product advertisement launches. Let's first wish my mother a happy birthday, and then wish 'Jiang Li Ji' a booming business!"
Everyone offered their blessings, and after singing "Happy Birthday," it was time to start the meal.
Jiang Xiaoli turned on the TV and switched to CCTV. "Let's eat first. We'll see our commercials while we're eating."
A little after 8 o'clock, Dafu excitedly shouted, "Here we come! Here we come!"
Everyone's attention was focused on the television.
The scene is filled with a plate of brightly colored boneless chicken feet. The sight of them trembling as they are picked up with chopsticks makes one's mouth water. The camera then pans to a young girl holding a boneless chicken foot and stuffing it into her mouth. Her eating manner is enticing, and after finishing, she can't help but lick her fingers. At the end of the advertisement, the girl enthusiastically introduces the product, saying, "For the most delicious boneless chicken feet, choose Jiang Li Ji!"
Several other commercials were interspersed throughout, including an advertisement for pork jerky.
The video shows an elderly woman making pork jerky for her grandson. Each step is accompanied by audio descriptions that clearly explain the excellent quality of the pork jerky. Finally, as the elderly woman feeds her grandson the pork jerky, a standard broadcast voice comes on: "Jiang Li Ji pork jerky, delicious and reassuring."
As the two commercials aired, Jiang Xiaoli asked nervously, "How were they? How were they?"
Zhong Yuan was the first to raise his hand, "Little Pear, do you have any boneless chicken feet at home right now? My stomach is rumbling! I really want some!"
The others also asked to try it, exclaiming, "That girl eats so appetizingly! It makes my mouth water!"
Xu Feng had tried boneless chicken feet, but she was more interested in pork jerky. "Pork jerky should be quite suitable as a snack."
Jiang Xiaoli chuckled, "We can't lack products, no matter what!"
She turned around and brought out a large soup bowl from the kitchen, which was full of boneless chicken feet. Zong Jia brought out a large plate, which was full of pork jerky.
Everyone took a bite, and Zhong Yuan ate several chicken feet in a row. "Little Pear Girl, not to mention anyone else, I would definitely buy these chicken feet every day!"
Jiang Xiaoli said with a grin, "Then I'd like to thank Brother Yuan for supporting my business!"
Xiao Muyu frowned as she ate two chicken feet. "Last time, the chicken feet we made ourselves had a slightly fishy smell, but these don't have any fishy smell at all."
Dafu explained from the side, "This is a production method specially developed by our factory's food researchers, so there's definitely no fishy smell! Eat it without worry!"
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