After some discussion, Jiang Xiaoli concluded, "It seems the only advantage of '307' staying in the 'Jiang's Building' is that it can save some money for now."
Ren Zhiyi began, "From a long-term perspective, the 'Jinghua Center' is a perfect fit for us."
“However, our two existing brands are still expanding their stores, and a new fast-moving consumer goods brand is also in preparation, so the company is under considerable financial pressure,” said Chang Yue, the chief financial officer.
Hu Jingxin suggested, "We can take out a loan from the bank. It's not that we can't repay it; it's just that we're currently experiencing a cash flow problem. Companies like ours that have always had zero debt are extremely rare."
Chang Yue turned to look at her. "Xiao Li, what do you think?"
Jiang Xiaoli smiled and said, "I think Xin Xin makes a good point. Borrowing money from a bank is a normal business transaction, and I have no objection to it."
“But…” Chang Yue was a little embarrassed, “I only heard it from Brother Dafu by chance. I heard that none of the subsidiaries under the ‘Jiang Group’ have ever taken out a loan from a bank.”
"Haha." She couldn't help but laugh out loud. "Didn't Brother Dafu mention it? That's because I have 'Jiang Li Ji' as my cash cow."
The initial investment funds for these subsidiaries were all borrowed from "Jiang Li Ji" at a slightly lower interest rate than banks. We only managed to balance the loan accounts during the group's financial reconciliation before the Lunar New Year this year.
Chang Yue suddenly realized, "Oh, I see. I thought your financial strategy was rather conservative and you didn't like dealing with banks."
Yan Chengcheng continued, "I didn't expect it was because 'Jiang Li Ji' is so rich that Xiao Li doesn't need a bank loan at all; the processing time is long and the interest rates are high!"
Ren Zhiyi's voice came through the phone, "Let's first determine the funding gap, then compare several banks. If the interest rates are too high, we'll have to ask our major shareholder for help!"
“It shouldn’t be too high,” Chang Yue explained. “Before the Lunar New Year, when I represented the company at the bank, their manager specifically told me that ‘307’ was a high-quality company, and the bank was willing to provide us with low-interest loans to strengthen our cooperation.”
Jiang Xiaoli smiled and said, "Contact the bank first. If the interest rate and repayment method don't suit you, the Jiang Group can pull some strings."
Yan Chengcheng put her arm around her shoulder and said, "Partnering with a rich woman is like winning without lifting a finger! What have I done to deserve this!"
They all laughed heartily, and then Ren Zhiyi's voice came over, "Let's leave it at that for now, we'll talk about it when we meet tomorrow, my mom's calling me for dinner."
Just as the phone call ended, the doorbell rang outside. Zhong Yuanlai was calling them upstairs for dinner.
Hu Jingxin stood up and asked, "Why did you come all the way down here? You could have just made a phone call."
Zhong Yuan kicked the cardboard box at his feet. "A customer gave me two boxes of juice. One box is for Brother Zong. I just came down to pick it up."
Once inside the elevator, Jiang Xiaoli noticed a hole in the cardboard box. "Haha, Brother Yuan, are you sure this is juice and not canned food?"
She reached out and pried open the hole in the box to take out a bottle. The glass bottle contained grape juice with pulp, and the pulp content was particularly high.
Yan Chengcheng laughed as soon as she saw it, "Haha, it's really hard to tell if this is grape juice or canned grapes."
Zhong Yuan laughed too, "That's what I said when I received it too. People said that's just how honest their brand is. I don't know if what they sent us was specially packaged, or if all their products are like this."
Jiang Xiaoli unscrewed the cap and took a sip. "Such rich grape juice. If all the bulk orders are this quality, I think it's worth buying."
After arriving home, Chang Yue couldn't resist opening a bottle and taking a taste. "I love grapes the most, this juice is really good. Brother Yuan, where can I buy this?"
Dafu was setting the table when he heard the noise and came over to ask, "Is this the juice Dayuan was talking about earlier?"
Chang Yue nodded and said, "It's really delicious, with lots of fruit pulp."
Zhong Yuan immediately called the brand's manager, who readily agreed to have the company ship a few more boxes to him.
Yan Chengcheng asked curiously, "Brother Yuan, how did you get in touch with this juice company? It seems like you have absolutely no connection."
"Don't underestimate us, do you?" Zhong Yuan introduced with great confidence, "Don't just look at how well 'SOSO' is doing, our 'SoTianxia' is now the king of the Chinese search field."
Our independent news media section is a trendsetter, and there are countless companies that want to advertise with us!
For emerging brands and products aiming for nationwide brand recognition, the cost of promotion through print media, television, and radio is prohibitive. Online promotion, on the other hand, offers exceptionally high cost-effectiveness!
Dafu became interested and said, “I agree with what you said, but there are also many limitations to online promotion. Companies like ours, ‘Jiang Li Ji,’ have a sales network all over the country. People can buy our new products anywhere online.”
But take this grape juice brand as an example. Even if we like the taste or are tempted to buy it after seeing its online ads, what's the point of such promotion if it's not available in places where it's not distributed?
Zhong Yuan explained, "Firstly, 'Sou Tianxia' allows us to do regional promotion. Secondly, even if we promote it across the entire network and users still can't buy it, it will leave an impression on them, which will help with the purchase rate after the product is distributed."
Hu Jingxin took a sip of grape juice and said, "It would be great if I could just buy whatever I saw online."
Jiang Xiaoli couldn't help but feel a little emotional after listening to their discussion. Perhaps this was the early stage of the development of online shopping.
Chang Yue didn't quite understand. "Grape juice is just an isolated case. We only want to buy it after we've tasted it. There are very few people who would be willing to spend money just because they see online promotions. It's something you can't see or touch."
Dafu pondered the question seriously. "That's not necessarily true. Our 'Jiang Li Ji' brand's star products all became instant hits after being advertised on television. This shows that as long as the advertising is good enough, customers will be willing to try them."
Seeing that they were getting more and more engrossed in their discussion, Li Guizhi smiled and said, "Alright, you guys come over here, let's eat and chat."
At the dinner table, they continued their heated discussion on this topic.
Jiang Xiaoli listened attentively to their conversation the whole time, without offering much of her own opinion.
As dinner drew to a close, Zhong Yuan, who was getting more and more into the conversation, pulled her and Zong Jiayu along.
"Brother Zong, Little Pear, you two have the brightest minds! What do you think? Would it work to promote and sell things online?"
Zong Jiayu began, “I have always believed that the Internet will change people’s lifestyles sooner or later, and shopping is one of them, but at present, I think it will be very difficult.”
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