She suggested, "Given that the current internet penetration rate is not that high, we could start a travel agency, or even acquire a medium-sized travel agency if we have enough funds."
We will focus on offline stores as the primary source of revenue, supplemented by online platforms, to achieve steady development and cultivate consumer habits.
As the number of internet users gradually increases, the roles can be completely reversed, with internet platforms as the primary focus and offline experience stores as a supplement.
Li Anting nodded repeatedly, "Chairman Jiang, I can't wait!"
Jiang Xiaoli smiled and said, "Don't rush, I just mentioned two points, this is only the first one."
Secondly, a hotel group was established, offering three tiers: high-end luxury, boutique business, and budget chain.
Within the subcategories of tourism, other areas such as travel, food, and attractions either require excessive investment or are difficult to scale up.
Starting with accommodation is a good option.
Li Anting nodded and said, "Chairman Jiang, it seems you want to develop both of these simultaneously, which will require a significant investment."
“Hehe, yes.” She explained, “Just like you said, if we want to get involved in other industries, we just need to invest in these sister companies when they have good projects.”
From beginning to end, all she cared about was the tourism industry.
Li Anting understood her unspoken meaning: "That's true. Trying to do too much at once will only keep us busy. Just the travel platform and the hotel group alone keep us very busy."
Jiang Xiaoli smiled at her, "I've already found you something to do as soon as I got back, so don't blame me!"
"How could that be!" Li Anting waved his hands repeatedly. "My dear Chairman Jiang! I can't wait to start recruiting right now, how could I possibly complain!"
"Haha, that's good. But these two jobs are money-devouring beasts. We must do a good job in the preliminary research and positioning. We can't be taken advantage of."
"Don't worry, I'll get started on it right away."
Jiang Xiaoli nodded, "Okay, go ahead."
After a busy morning at the company, she suddenly felt completely drained as she relaxed, as if a top martial arts master had suddenly lost all their skills.
"Haha." She couldn't help but chuckle wryly. "It seems that after a few months of rest, readjusting to the rhythm of the workplace won't be a matter of just a day or two. Let's call it a day."
Cao Jie nodded and said, "That's what Boss Zong told me too. Your workload has always been very high, and everyone suggests that you take it slow."
Jiang Xiaoli smiled and said, "Alright, listen to advice, eat your fill, and go home!"
Li Guizhi was very satisfied with her performance. "I told you to take it slow! You need to adjust to Xiaoxiao's sudden departure. You can't just think about the company!"
While eating, she pouted and complained, "Mom, you've really changed. Now you only have eyes for Xiaoxiao!"
Li Guizhi replied matter-of-factly, "Of course! I'm Xiaoxiao's grandma!"
“You’re still my mom!” she muttered.
Li Guizhi was speechless. "Aren't you ashamed? Competing for attention with your own daughter?"
Jiang Xiaoli shook her head decisively, "Even if she's my own daughter, she can't take my mother away from me. I'm going to be jealous."
"You're such a scoundrel!" Li Guizhi looked at her, both annoyed and amused.
After saying that, she changed the subject, "Your Aunt Xu called this morning and said that Xiaoyu is going back to China this weekend."
"Tsk." She said while peeling shrimp, "It's all thanks to Xiaoxiao. If I hadn't wanted to come back to see her, Xiaoyu would have been doing her internship in Chongqing this holiday."
Li Guizhi sighed softly, "Xiaoyu is really hardworking. This child must have suffered a lot all by herself in the foggy city."
Jiang Xiaoli smiled and said, "Mom, don't worry about it. Xiaoyu is eating and living well over there. The only hardship is her studies, but she's happy!"
Li Guizhi ignored her and just said to herself, "I'll have to make some good food for Xiaoyu when she comes back."
In the afternoon, Zhong Yuan came running home excitedly. He first went to the nursery to check on the baby before coming to the study to find Jiang Xiaoli.
Zhong Yuan pulled up a chair and sat down in front of him. "Little Pear, as soon as I heard you were back at work, I came straight here to learn from you."
She didn't stop typing with Li Anting, but instead asked, "Brother Yuan, isn't 'Sougou' quite popular? Is there anything else you'd like to learn from them?"
"Sigh!" Zhong Yuan said with a distress, "It is indeed very popular, but we have been giving out subsidies to expand our user base, so we are not making any money!"
We've only built three large-scale warehousing centers nationwide, not to mention our own logistics and express delivery teams. At this rate, when will we ever break even?
Jiang Xiaoli paused in her typing, greeted Li Anting, and then closed the chat window.
"Brother Yuan, come on, tell me in detail what happened?"
Zhong Yuan is an impatient person, so he came straight over and opened the "Search and Shop" homepage.
"Little Pear Girl, look at this! Our 'Sogou' has 'Sotianxia' and 'SOSO' helping us drive traffic, our delivery service is also excellent, and the platform has a great reputation. The sales figures are truly remarkable."
But there's a problem: most of the items customers buy are household goods or food, and it seems like everyone just treats us as an online supermarket.
The average order value is just not going up! How much laundry detergent and self-heating hot pot do you think we'd have to sell to recoup such a huge investment?
Jiang Xiaoli couldn't help but chuckle, "Brother Yuan, don't you know where the problem lies?"
"Huh?" Zhong Yuan was taken aback. "What do you mean?"
She chuckled and said, "Since it's because of the low average order value and low profit margin, then let's switch to products with a higher average order value and higher profit margin!"
Zhong Yuan couldn't figure it out no matter how hard he tried. "Little Pear, can you give me an example?"
Jiang Xiaoli patted the computer in front of her, then picked up her phone and waved it.
"Selling home appliances and electronic products! These have good average order values, and the profit margins from cooperating with manufacturers should be quite substantial."
Zhong Yuan frowned. "These items have a good average order value, but people who buy these things are usually very concerned about after-sales service. We can't provide after-sales service for things bought online."
She smiled and said, "Brother Yuan, everything starts from nothing. I don't believe that if we can sell 10,000 TVs for a brand, they won't be willing to provide after-sales service to our customers!"
Zhong Yuan immediately became excited, "Hahaha, yes, yes, yes! Our sales volume is incomparable to that of ordinary specialty stores. As long as we can sell goods, we can talk!"
Jiang Xiaoli continued, "Home appliances and electronic products have relatively high unit prices, so it's not easy for people to accept online shopping all at once."
It's almost the end of the year, so we can take advantage of this time to launch a New Year home appliance upgrade campaign, with shopping subsidies, trade-in programs, and promotions on older models—a multi-pronged approach.
"Shoot a few brainwashing short commercials, using sentimentality to show filial piety to parents during the New Year, and buy or replace home appliances, etc..."
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