"No wonder some pharmaceutical companies blindly reduce the cost of raw materials, which leads to problems with the efficacy of drugs. If they have to give out so much rebate, the profits of the pharmaceutical companies will be very slim."
Su Nian finally understood the inside story of this industry. The best-selling medicines are not necessarily the most effective products, but the products that are willing to give rebates to retail terminals and clinical doctors.
"I know this is unfair to ordinary people, but this is the current state of the industry," Chu Beichen was also very helpless.
Su Nian gritted his teeth and faced a difficult decision. The couple was extremely worried about this matter, but seeing that the first batch of products had been produced and the second batch was about to be put into storage, the sales of the medicines still showed no improvement.
The couple had no choice but to suppress their extreme disgust for this industry practice and decided to give rebates to retailers and clinical practitioners.
Based on the market conditions at the time, they also offered a 13% rebate rate.
However, retail pharmacies are not buying it. In the course of their operations, these pharmacies have developed the habit of advancing and retreating together.
They felt that Su's Pharmaceutical Company was a new pharmaceutical company and that the rebates it offered could not be the same as those offered by the old pharmaceutical companies, as this would not demonstrate their status in the retail industry.
Therefore, despite the joint boycott of several chain drug stores, Su's Pharmaceutical Factory, which had decided to give up profits and provide rebates, still failed to sign any big orders.
For the sake of the pharmaceutical factory's business, Chu Beichen personally went out to negotiate with one of the largest drugstore chains.
Because they have successfully boycotted Su's Pharmaceutical Factory for some time, the chain drug stores have already regarded Su's Pharmaceutical Factory as their own.
They once again rejected Chu Beichen's request for cooperation and offered a rebate of up to 20%.
To be honest, if the pharmaceutical company were to pay commissions to pharmacies based on this rebate rate, there would be very little profit left, which would be equivalent to working for the pharmacy for nothing.
Of course, Su Nian and Chu Beichen would never agree to such humiliating conditions, but if they did not agree, what would be the future of the pharmaceutical factory?
We cannot use tough measures to interfere with the boycott of retail pharmacies, because after all, it is the pharmacies themselves who have the final say on what drugs to import and sell.
Just when Su Nian and Chu Beichen were in a dilemma, their old friend Ke Qianbo arrived.
Krupp came with great fanfare. For the first time, he did not take his own private plane, but chartered a large passenger plane from Wayne Air.
Krupp did not come alone, he brought many friends with him. Later, Su Nian found out that 80% of his friends were drug retailers, and 20% were patients who were eager to seek medical treatment.
It was the arrival of these people that opened a new door for Su’s Pharmaceutical Factory.
These pharmaceutical companies and drug dealers from economically powerful countries neither want kickbacks nor gifts, and even do not want the most basic hospitality. As soon as they get off the plane, they don't care about being tired and dusty, and go directly to Su's Pharmaceutical Factory to request to sign contracts and order drugs.
The factory sales staff were shocked to see the influx of customers, but they still had some professionalism and knew they couldn't turn away customers.
No domestic retail pharmacy was willing to accept the first batch of drugs that left the factory, but they were quickly bought up by foreign retail pharmacies.
Seeing the foreign retailer's frowning expression, the sales representative from Su's Pharmaceuticals couldn't figure out what was going on, so he could only cautiously ask for his opinion, "Do you think the quantity of this batch of drugs is too large?"
"No, I think the quantity of this batch of medicines is too small. They may be sold out as soon as they are released. I am considering increasing the order quantity," the retailer said seriously.
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